Rivian Reveals The R2 (And The R3!) - It's Time To MEET The Family!

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On Thursday, Rivian unveiled a vehicle that analysts have long said is to Rivian what the Model 3 was to Tesla: the Rivian R2.
Bit what will the R2 offer? When will it go on sale? And what of the R3 and R3X, Rivian's surprise vehicle? We share everything we've learned.
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00:00 - Introduction
01:01 - Editorial Note
01:28 - Overview of event
02:31 - R2 is a global vehicle
03:24 - Battery info
04:23 - No Pickup R2?
05:12 - Interesting features of R2
09:22 - Production
10:14 - Orders Open
11:02 - R3 and R3X
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Presenter, Script, Audio: Nikki Gordon-Bloomfield.
Camera, Editor, Colorist: M. Horton
Art and Animation: Erin Carlie
Producer: Nikki Gordon-Bloomfield
© Transport Evolved LLC, 2024
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Links :
Nikki drives the Rivian R1T: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-qCyNDQpeGQc.html
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Опубликовано:

8 мар 2024

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Комментарии : 204

@aliyada 3 месяца назад

Thank you for covering these! Fingers crossed that the R3 is in the 30s!!

@Hans-gb4mv 3 месяца назад

I really hope I don't have to wait till the 30s ... ;)

@ourv9603 3 месяца назад

I SO hope Rivian makes it. They make good products. Their customers wont shut the hell up about how great their vehicles are. That Amazon Delivery Van is unbelievable in how many innovative features to help delivery drivers accelerate their day. It is WAY head & shoulders above every other delivery truck on earth. Yes, even hat odd looking one the USPS is just now trying out. Rivian deserves to survive. !

@lyledal 3 месяца назад

I am extremely interested in that R3!

@markmagiera6115 3 месяца назад

Interesting. R3 is something that should base price shy of $40k. Nikki, you're presentation is as always: professional. Thank you TE Team.

@raitchison 3 месяца назад

@@markplott4820It will be as rare as the $30K Model 3. And they will start selling those right after they start selling the Roadster.

@MaticTheProto 3 месяца назад

@@markplott4820 so what you mentally challenged tesla cultist

@MaticTheProto 3 месяца назад

Sadly I kind of don’t see it being cheaper than 40k. The quality seems to be pretty high

@PeteLenz 3 месяца назад

That’s the absurdity of all of this Rivian dreaming. They lose nearly that per vehicle right now. They do not have the capability to manufacture effectively

@MaticTheProto 3 месяца назад

@@PeteLenz Tesla failed a lot at first as well

@wolfman9999999 3 месяца назад

I'm loving what I'm seeing. I hope Rivian can stay afloat and see these products to production. I for one would easily consider these if the range, charging speed, reliability are there

@patreekotime4578 3 месяца назад

Cheapest base model is 270 miles, other variants will offer 300 miles. Charging is Tesla/NACS native, cant remember if he mentioned speeds, those numbers go right out the ears.

@devenscience8894 3 месяца назад

@@patreekotime4578 R1T/S charging speed is governored at 218kw, so at least that much? These may do better.

@patreekotime4578 3 месяца назад

@@devenscience8894 Considering that so much of this is new architecture with a new charging inlet and that it's still two years out for production, it seems reasonable that it'll be specced as high as they can. I'm betting on a midcycle refresh for the R1's around the same time for NACS support as well.

@AnonymousFreakYT 3 месяца назад

@@devenscience8894 And right now, that is limited by CCS 500A maximum. Even existing vehicles might get higher on Tesla Superchargers with the NACS adapter.

@ElGuajiro48 3 месяца назад

My wife and I own an R1T and love it. We put our reservation in for the R2 while the reveal was in progress.

@kylemunley 3 месяца назад

I was excited enough that they used the R2 as an opportunity to "right-size" their SUV to something smaller that still takes advantage of their platform, but I literally jumped when I saw the R3 and the R3X. As someone who loves smaller cars and has wanted to see more of these sorts of vehicles in the United States, I had almost given up hope that we'd be seeing anything like the R3 come to market. If they can roll that one out at a decent price, I'll happily upgrade from my Kia Soul EV. Bring on the smaller hatchbacks!

@usa-ev 3 месяца назад

Love the fold flat front seats!

@devenscience8894 3 месяца назад

Those front seats folding down are a huge feature. I love that idea.

@patrick7228 3 месяца назад

R3 for the win for me! Wish they could move up production.

@kuriakos 3 месяца назад

R2 looks like a Land Rover which is not a bad thing. I would prefer the R2 for space reasons but I think the styling of the R3 is even better.

@jlujan4 3 месяца назад

oh my god the R3X is just peak design 10/10

@daves1646 3 месяца назад

I WOULD reserve an R3X RIGHT NOW. Even knowing that it’s at least 3-4 yrs away. It’s the size and capability that I’d like for my next EV. Nimble AND likely very capable for mild-moderate off road work with a possible 3 motor setup. Thanks for the look and details about the reveal Nikki!!

@MrSinnerBOFH 3 месяца назад

So glad to see you back on screen! I really appreciate all y’alls point of view. Excited to see more Rivian models

@joeyvinzo4531 3 месяца назад

R3 looks amazing!!! I am so excited for Rivian’s future.

@devenscience8894 3 месяца назад

@@markplott4820 you're just bombing this comment section with pro-Tesla/anti-Rivian crap. Go away.

@MaticTheProto 3 месяца назад

@@devenscience8894I noticed that too. Just another basement dwelling clown

@AnonymousFreakYT 3 месяца назад

@@markplott4820 Where’s my 2018 Tesla Roadster?

@AnonymousFreakYT 3 месяца назад

@@markplott4820 We’ll see.

@markiliff 3 месяца назад

Yugo!! Unscripted… and without a single fluff. Excellent & highly listenable.

@transportevolved 3 месяца назад

You didn’t see the multi takes- nikki

@markiliff 3 месяца назад

@@transportevolved :-)

@rp9674 3 месяца назад

No, you go

@bigredjuly1973 3 месяца назад

Really smooth I have to say Nikki! Pretty good for not scripted!

@linseyyoung1772 3 месяца назад

R3 is reminding me of an Austin Maestro! Glad you're feeling better Nikki

@rp9674 3 месяца назад

Does that look like an AMC Gremlin?

@JanRademan 3 месяца назад

Rivian actually made a good e-Golf.

@marsel.bottega 3 месяца назад

Amazing! Thank you, I can't wait for the R3

@gordonhunt5967 3 месяца назад

I’m so excited! The R3X is gorgeous! I’d personally love to see a smaller pick up truck too. I’m super happy with my R1S as it fits my 6-person fam.

@smortg 3 месяца назад

R3 looks decent and probably a great 'Chelsea Tractor' for the global market. I can see the off road fun in Lagos, Hertfordshire and Krakow already

@manitobasky 3 месяца назад

Native NACS charging YAY, Charge port on the passenger rear BOO!

@wolfman9999999 3 месяца назад

Agree. This needs to be standardized to the driver rear. If they're gonna be on the Tesla network, they have plenty of time to ensure the ports are on the correct side to not hog two charger stalls.

@SNORKYMEDIA 3 месяца назад

Yayyy great for the uk

@bhtooefr 3 месяца назад

Charge port should be on the passenger side for if street charging gets deployed (in right side traffic countries), but for maximum compatibility with Tesla Supercharger stations, that implies that passenger *front* is where it should be (meaning that pulling forward into a Supercharger stall would put the port in the same place as backing a Tesla into that same stall).

@patrick7228 3 месяца назад

I feel like the focus should be more on V4 type Tesla chargers than changing port locations for all manufacturers.

@wolfman9999999 3 месяца назад

@@patrick7228 I agree. Old stuff needs to be upgraded as the industry has long moved away from "slow" fast chargers

@nentis 3 месяца назад

I'm a +1 for the R3X. I love a good hot hatch, which my Bolt EV has been. As an R1T owner and long term shareholder I'm looking forward to Rvian's success.

@williamclark6466 3 месяца назад

Nice review and summary, Nikki!

@YensR 3 месяца назад

Definitely getting Golf I or II vibes, as you say! Specifically like a futuristic Golf Mk I Country :D Some bits look a bit more like a Fiat 127, but either way, I like it a lot! And yes, I grew up in the 80s as you say :D

@rp9674 3 месяца назад

Gremlin

@antokne 3 месяца назад

That rear pillar reminds me a lot of my old mkII golf.

@darthsirrius 3 месяца назад

Rivian was the first car company I was ever legitimately excited about, as someone who loves EVs, but also likes to go off-road. When I was a teen Toyota came out with the Highlander Hybrid. A supposed hybrid SUV you could take off road. My buddy who was a mechanic for Toyota said, "don't ever actually that, it will destroy this car," and I was deflated. When I saw how sweet the first truck was going to be, and how CAPABLE they were going to be, I was pretty much all in. Sadly I can't afford and r1s or r1t, but I might be able to sink my teeth into an R2, and that's super exciting!

@darthsirrius 3 месяца назад

@@markplott4820They may not be making a profit YET, but most car companies don't the first few years. Tesla also didn't make a profit for the SIX years, but they sure are now. But to say that they have "nothing to show" for it, that's just demonstrably false. I see Rivian's on the road literally every day now. Just because I, and many others, could empty out our savings and still not afford their current lineup, doesn't mean they don't exist. And with them releasing a much more affordable model, with a likely even more affordable model in the future, means that they're confident in their business plan to keep going in far into the future. And good for them. There are people like me who want capable Electric trucks and suvs. If they can start making them more affordable, more power to them.

@tangerinestorm 3 месяца назад

Would like to see them both here in the UK.

@BensEcoAdvntr 3 месяца назад

I agree, I can't help but see the Yugo in the silhouette of the R3. The R2 looks fantastic though

@transportevolved 3 месяца назад

We LOVE the R3 too - that it's got some Yuga/MKII Golf styling is a bonus! - Nikki.

@kenmcclow8963 3 месяца назад

I think of the Lada Niva, but all Lada’s and Yugo’s were copies of Fiat cars basically. I haven’t checked in a couple years but the Niva was still in production for not much over $10k in Ecuador if you wanted a go anywhere car in South America

@libertykrueger1433 3 месяца назад

The R3 Yugo! That’s brilliant. I was thinking Lada Niva 4x4 but the Yugo might be a bit closer.

@Snerdles 3 месяца назад

I wish EVs would stop putting every single feature in the screen and instead have either static or programmable buttons and dials for basic controls that you hit regularly like climate, heated seating/wheels, oil slicks, and traffic reducing rockets.

@devenscience8894 3 месяца назад

While I agree, I'll say that I got used to the screen controls on my R1T pretty quickly.

@rolandtb3 3 месяца назад

Inspiring reveal(s). Definitely like the R3X. Smaller is better. So much can change in 2 yrs.

@Jcewazhere 3 месяца назад

I wish the Bolt's back window opened, it'd make hauling 2x4s and skis and stuff soooo much easier. The R3 looks fun.

@transportevolved 3 месяца назад

Maybe someone could figure that out…

@ArpanMukhopadhyay93 3 месяца назад

R3 looks cool

@SNORKYMEDIA 3 месяца назад

Is the single motor version called R2D2????😂

@marsel.bottega 3 месяца назад

😂😂

@WanderingCactus 3 месяца назад

Nah, that's the dual motor version

@mastweiler22 3 месяца назад

R2 looks as practical as the Skoda Yeti, could make an excellent big dog transporter. R3 looks interesting as well. Hopefully one day we'll see them this side of the pond!

@jeffbrooker5183 3 месяца назад

I'm excited about the more affordable EV. I really like the look and size of the R3. I'll wait on my EV purchase for the R3.

@manumehra929 3 месяца назад

Love it, with release of these new vehicles the market scope will expand much more for rivian, one can only capture so much with pickup trucks

@AnonymousFreakYT 3 месяца назад

R3X hot hatch! 🎉

@MandyFlame 3 месяца назад

I wish Rivian every success. Great products. When I was in the US last year it was a joy to see so many on the roads. Can’t wait to see them in Europe.

@andrewp458 3 месяца назад

Wow I'm excited for these new smaller Rivians. And get well soon.

@canis9178 3 месяца назад

A camping capable R3 will be great!

@user-rn2dp8cl4q 3 месяца назад

Glad to see your feeling better Nikki!! I thoroughly enjoyed the Rivian event and your summary of same was excellent. For an EV, the Rivian family dominates my wish list. I would be happy with any one of the 5 Rivian passenger vehicles. They are all impressive including the Rivian delivery van. (Even more impressive up close!)

@AnonymousFreakYT 3 месяца назад

@@markplott4820 Yeah. The lack of hands makes it really hard to wield a sword.

@bc4198 3 месяца назад

Oh, sweet relief! I was afraid I was going to have to get this info from one bro or another... Thank you for this and all you and your team do for us here!

@slowercuber7767 3 месяца назад

7:00 so after the R2 debuts, on average all Rivian models will have a glove box? cute.

@DrewNorthup 3 месяца назад

TY for the run-down and background. I agree on the Golf-like profile, slightly more boxy than the Chevette, but a longer model lifetime as well. Happy memories of road-tripping on french-fry oil... (Also, I hope the healing is going well.)

@buddywhatshisname522 3 месяца назад

Loving the R3X… and yes, I grew up in the 80s… lol

@raitchison 3 месяца назад

The R3 looks interesting to me, could see it in consideration to replace my Bolt in a few years. That is of course providing that Rivian get's with the program and implements Android Auto (and Apple CarPlay) in their cars. Having AA is a complete deal breaker for me.

@zahari_s_stoyanov 3 месяца назад

Tuning in from Bulgaria! I'm super stoked about these vehicles and I think the R2 would be quite a good fit for my life style!

@jonevansauthor 3 месяца назад

The news I'd want if I were interested in Rivian is more like, 'We have found a way to make this new model easier to build, having copied and pasted Tesla's model, and so we can make money on these and build them quicker.' I hope this is good news for them, but we'll just have to wait and see. They seem to be doing better than Aptera and certainly better than several others.

@rifterzc 3 месяца назад

Thanks for your thoughts Nikki, I'll keep an eye out.

@Pottery4Life 3 месяца назад

Thank you, Nikki.

@AlainODea 3 месяца назад

Good roundup on these Nikki. Glad to see you are on the mend. I really think there's room for Subaru to partner with Rivian if Rivian is open to it. The Solterra is really not great and Subaru may see themselves made irrelevant by Rivian (adventure/offroad) and Tesla (performance) if they aren't careful.

@Mwesi 3 месяца назад

She’s back!!!😊

@suryadnb 3 месяца назад

I really like the R3. Moar hatch backs please!

@ARMUSACE 3 месяца назад

As a Rivian lover, it was a nice and informative video, thank you.

@joshuagies4900 3 месяца назад

The R3 looks like a cross between a lifted VW golf and an Izuzu Rodeo. Pretty cool!

@ashtaroth1975 3 месяца назад

If aptera i have on reservation fails, that R3 , with that lada niva vibes, could be a great second choice❤

@thomasfriedmann8522 3 месяца назад

Nice summary.

@hansdampf1975 3 месяца назад

R3 it is!

@bc4198 3 месяца назад

I always wanted to have a Golf Country in the US, and now I can! 😄

@speedracermatt 3 месяца назад

Any thoughts on the charge port location? Found it odd they went passenger rear side. Other than that, still considering replacing my Model Y with the R2.

@korvorn 3 месяца назад

Great video as always! I might have missed it but were there any dimensions given for the R3?

@AnonymousFreakYT 3 месяца назад

None given. Just “smaller than R2, wheelbase 5 inches shorter.”

@patreekotime4578 3 месяца назад

Love the fold flat seats. R3 is great design language. And NACS standard for all these vehicles was a big reveal... I wonder when they plan to convert thier charging network? In his post interview with Marques Brownlee, RJ did mention that the single motor, small battery variant of the R2 will be only 270 miles, which is a little different than what he said in the reveal... where he seemed to indicate 300 miles for all variants. It was also not clear to me if R3 will use the same battery options as the R2... being smaller, lighter, and more aero it may get more range out of the same pack. Or if being 5 inches shorter means it will use smaller packs and offer the same range? Maybe its far enough away they dont want to promise anything. Overall a very cool event that was not only on time, not in the middle of the night, and didnt last all day. Very much appreciated by normal folks who dont have the patience for multihour long streaming "events".

@patreekotime4578 3 месяца назад

@@markplott4820 Give it a rest. Nobody wants to hear it.

@patreekotime4578 3 месяца назад

@@markplott4820 Its just static and nonsense.

@slowercuber7767 3 месяца назад

I've heard Rivian's vehicles seem to be first rate. Glad they are exploring down-market. Hope they get their costs under control and thrive (or at least survive). Hope they move their charge port in order to better fit in at existing Tesla supercharger stations. Saw an R1T charging at a supercharger in Alabaster, AL back in December (2023), I suppose the driver also had a Tesla.

@crowfoot1199 3 месяца назад

LOVE that R3! In some ways it reminds me of my old 1990 Mazda 323 hatchback, just beefier.

@ThalassTKynn 3 месяца назад

Maybe Rivian will have a WRC team using the R3X! That'd be great! I could definitely see me buying an R3 or R3X. Depending on finances, of course.

@davidmccarthy6061 3 месяца назад

Would be interested in both in a few years and still waiting for Subaru to launch a Forester EV model. Hopefully there are good future options when we need to get the next vehicle.

@raulrivera960 3 месяца назад

I hope that the R2/R3 uses NACS or at least NACS compatible. Also, would it make sense if the charging port is on the rear left side rather than the right so it would be one less complexity when using NACS charging stations? Excellent off-script presentation Nicki!

@madcow3417 3 месяца назад

These appear to have a lot of sport and utility, well done Rivian. At this point I plan on buying another small commuter vehicle when my wife's Leaf's batteries degrade to the point that it only works for my short commute. I think I need to wait for solid state batteries and a decent charging infrastructure before I consider a larger vehicle for towing. Until then I'll keep around my gas guzzler.

@paulgardner5665 3 месяца назад

R3 reminds me of my 1979 VW Rabbit!

@roarmaus 3 месяца назад

12:21 Late 70s/early 80s: Pinto/Pacer/Chevelle/Gremlin silhouette in addition to a Rabbit. Would love one. I'm def with you.. Please, give us a smaller EV. I've never been comfortable in larger vehicles. Compact/Subcompact is my happy place.

@simonhenry7867 3 месяца назад

Two glove boxes is amazing.

@ouch1011 3 месяца назад

The R3 profile reminds me a lot of the Ioniq5. Too bad that they’ve clung onto the hideous front end design. I get that it’s the “family resemblance” but it was a bad idea from the start.

@CoolTies 3 месяца назад

Totally found my next car, the Rivian R2. I'm hoping there will be a Star Wars edition 🙏

@devenscience8894 3 месяца назад

The Model R2-D2 would feature a white and silver color combo, with blue details, and would make all the beeps and boops when locking, unlocking, etc. I like it.

@andrewt9204 3 месяца назад

Love both of them, I might put my name in the preorder hat. My only annoyance is they should have put the charge port on the rear driver like Tesla. No reason they couldn't on a new vehicle. Would make them more compatible with the existing millions of Tesla's out there at SC stations. If not even for the SC compatibility, it would just be more ergonomic for plugging in. You don't have to go around the vehicle.

@jamesheartney9546 3 месяца назад

As a 65 year old, I'm wondering if I'll still be allowed to drive when the R3 finally hits the market in quantity.

@brady783 3 месяца назад

The R3X looks like a new take on the Audi Quattro group B rally car, in all the best ways.

@xpkareem 3 месяца назад

I really like both of these designs. I think I like the R3 a little better- looks a bit like a little HOT HATCH. If I owned one I'd put smaller wheels and tires on it and make it look even more so. Also like the R2 but not as much. A little disappointed no mention of the R2T. Also wish there was a no frills trim level- I don't need or want most of the gee-whiz techno gadgets- just a basic car that goes when I want it to and stops when I want it to.

@CaptainXJ 3 месяца назад

@13:10 why did it move?

@michaelsmithers4900 3 месяца назад

I was feeling that Yugo vibe too 😮 But I think it’s been long enough…

@wonderplanet343 3 месяца назад

Get better soon ! These are the kinds of autos many people want. Not all so small-looking like Tesla’s. Or nutty looking like the Tesla truck. ❤😂

@wilkimist 3 месяца назад

The R2 is a vehicle that my wife could get behind if her vehicle lasts another 2 years. The R3 would be my preference and i got time to wait till i need a different vehicle.

@gryzman 3 месяца назад

exciting, I'd love R3 in the UK, but I'm sure that won't happen.

@steelers4lifewz 3 месяца назад

It'll Happen vroom vroom

@jacksonbangs6603 3 месяца назад

I think the Rivian R13 is going to be the cross over SUV for the masses. I know that if I were to purchase a Rivian, the R13 would be it.

@jamespaul2587 3 месяца назад

What's the R13? That future model is probably 20+ years away, R3 will have to do when it's finally built in 5 years or so

@YasserFaraco 3 месяца назад

He did say the R3 was going to be at a lower point, lets hope it is i also wish the R3 would come out before R2

@Argysh 3 месяца назад

The side view of the R3(X)reminds me a lot of a Golf Mk2 too. I dig it! but 2027 is sooo far off and a lot of intersting reasonably sized evs will be on the marked by then.

@meloccom 3 месяца назад

Will the single motor R2 be 2 wheel drive. If so they could market it as the R2D2. 😂 I’ll be going now.

@larrythomas1330 3 месяца назад

By the time R2 is out and definitely by the time the R3 is available serious completion by Hyundai and others will most likely be available .. like the upcoming Ioniq 9 and.. the solid stage battery era should be approaching availability

@louisjov 3 месяца назад

Thank god someone is actually making a small suv that could be reasonably used to do real work

@DeRhamme 3 месяца назад

I like the R3.

@bikebudha01 3 месяца назад

They'd be better off bringing the R3 to market first... One of the coolest vehicles in a lone while...

@mp3mike237 3 месяца назад

It was confirmed in the MKBHD video that RJ was misleading, not all R2s will have more than 300 miles of range. The $45k variant, small pack RWD, will only have ~270 miles.

@transportevolved 3 месяца назад

Since we weren’t invited, we couldn’t share what wasn’t in the video.

@darwinskeeper421 3 месяца назад

The R2 is pretty nice, but I'm still trying to figure out how it would fit in the droid socket of an X-Wing.

@markotrieste 3 месяца назад

The fact that a 475cm vehicle is being sold as "small" speaks a lot about the madness of car industry. Looking forward to the R3 (it resembles the Renault 5/Le Car too) hoping that proper battery packaging will allow to go back in time w.r.t. the ratio of internal useful volume vs. external size. PS no need to convert range from miles to km. 1.6 is exactly the conversion factor you need to factor in charging limits, highway and cold weather consumption increases and seller hype.

@ps.2 3 месяца назад

Indeed, I wish auto journalists would stop leaving too many significant figures in their unit conversions. Especially for a car that still 2+ years away - a projected 300-mile range is not "482.8 km", it's "around 480 km". But, y'know, when that's the kind of stuff I can complain about, I guess I'm living a pretty sweet life.

@Clickbait540 3 месяца назад

Rivian going down swinging tho.. respect

@Chris-bg8mk 3 месяца назад

Plenty of folks mentioned the charging port on the “wrong“ side. Why is nobody mentioning the fact that it’s down about the height of your knees? This is on the R2.

@devenscience8894 3 месяца назад

The charge port on the R1s are pretty low, though I got used to it so quickly, I don't think about it much.

@ps.2 3 месяца назад

@@devenscience8894 And with the J3400 plug I presume it'll matter even less, as the plug itself is easier to handle. Even so, I sure wish someone - automakers, charge networks, the government, I don't know who would actually be able to make this happen - could figure out how to _standardize_ where the charge plug goes. It's always been ridiculous that gasoline vehicles are fueled _either from the left or from the right_ and you have to look at the little arrow on your fuel gauge to decide which way to pull into the station.¹ EVs don't have to keep this same confusion! They could just all put it in the same place! ¹Or at least I have to check. I don't own a car, so every time I fill up, it's someone else's car (usually a rental).

@ericvet8b 3 месяца назад

I guess little to no chance to come to the UK… it would sell well…

@ps.2 3 месяца назад

How tall must an SUV be to not just be... a station wagon or estate car? Where's the line, and how far over it is the R2?

@peter-hr1gl 3 месяца назад

The design doesn't lend itself to widen/expand their customer base beyond those who hate a boxy design, combined with the vertical headlights. While both design elements are certainly those that help identify Rivian to its fans, it basically limits that same customer base. I would have liked to see a smaller SUV with a less boxy design and still not a fan of those headlights. Time will tell if there are sufficient customers out there who like both and will buy these two vehicles which are basically mini-me's of the current R1S.

@WanderingCactus 3 месяца назад

I can see a problem with offering an R2P, and that's price, what's a Lightning cost, $55K? $60K? A smaller pickup starting at $45K would be a hard sell, even given the Maverick's popularity.