Roger Dubuis CEO Nicola Andreatta about the concept of Hyper Horology and expecting the unexpected 

The next stop in our Watches & Wonders CEO interview journey is Roger Dubuis, a brand notable for their big switch from super-classical to Hyper Horology, and the ethos defined by the Excalibur. Their show booth blasts your senses with lights and music, in a set-up reminiscent of a bourse gone ballistic. To get the most of his booth experience, Andrew sought the help of an experienced shepherd in Nicola Andreatta, Roger Dubuis CEO, who explained everything from the Hyper Horology concept to the brand's future intentions.
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