Roger Federer is making On Running the coolest brand in tennis 

Wtf u have under 1000 subscribers… quality content thank u !!!

Can't thank youtube enough for recommending this video to me! Thanks to you too! - Your newest subscriber.

hope it will get a lot of vews, but even if not, i think you should continue doing it. Views will come. Keep going brother! Great job!

Still crazy how stunning Maria looked back in the day.

Love your content buddy, amazing stuff!

A very well made informative video! Keep up the good work :)

New subs here. You have a quality videos, more power 🎉

Really good video. Keep going!

Great video man, thank you for the detailed history and a great look at RF and ON!

Great video, lots of great insight and information

please make more video's. Great video💘

Great Video bro! Keep it up!

Cool! I like my Ons. Still can't believe Nike dropped Federer.

Really good video! Good insights on what Roger has done with On

I like to watch how nice they played tenis.❤

Great video!

Great video. Really liked it

Well done! Keep up the great work!

commenting to boost this video

Federer helped On take off but it's carrying itself actually. I bought the Roger Pro's originally for tennis. After my influencer bro got sponsored running shoes from them, I tried them out when my old Nikes wore out during a trip, switching from Nike Zoom X and React foam to Cloudmonster. While not as soft and plush as Nike foam, the energy rebound exceeds everything else noticeably. I was able to walk 30k steps on uneven road with minimal discomfort, and walking inside malls made every step feel bouncy at first. People who try On are repeat customers because of the product design. This is true of anything really. MK was very popular for awhile because of many celebrity endorsements. Once that wore off, it's gone the discount mass-market route because there really wasn't anything special about them.

Roger is A Brand on his own. He is a great case study on how to use/market your name and build that image as a buisness to attract the right corporate 💰 Didn't JayZ say " HE is a buisness, man"

Healthcare workers on their feet all day swear by hokas and on running as their hospital shoe for comfort. They hit a big market there, I know a lot of people switching over to on running from hokas

so slick! he can even be the new bond! 😅

This content is amazing!

Nike didn't want to match Uniqlo's offer which we kinda understand. Uniqlo just really really has a good deal.

Long way to go for ON. And, also, "ON" is a stupid name because the word "on" is a common preposition and a common noun in English... so it becomes difficult for searches!

Oh good, I was afraid the baked-in subtitles would be there for the entire video

1:36 i thought ON logo was inspired by Roger Federer pony tail hair

I love fedx but the shoes feels so stiff. Ended up getting hoka

On is a running brand. Then, stay a running brand. Don't launch a sports brand specifically targeting one niche, and then suddenly want to capitalise once you notice the brand is catching on.

Roger's destiny is that everything he touches turns into gold like King Midas! He also chooses brand wisely that has more quality

Sold!

I really just wished that Roger would have retired wearing Nike,my personal favorite. Hey, I enjoyed your video. 😊🎾

I'm looking to buy tennis shoes, any recommendations?

The cloud reminds me of the Adidas bounce. Also, not a lot of great review for the RF pro shoe.

Back when Nadal had hair and Sharapova was hot. A long time ago now! On are not much value for what they are. They are hyped now but mainly a lot of Federer bandwagon people just buying without thinking.

Nike's sales has gone down for a long time. Their stocks are also down. Bad management for years! The only person who really brought up Nike was Michael Jordan! And even if he had shares (as part of the MJ's demands because he really wants Adidas from the start as it is more comfortable for his feet), the sales overall soared and Nike was in business for decades!

I tried their Roger Pro tennis shoes... hands down the worst tennis shoes I ever owned. Very stiff and unforgiving, I developed strains everywhere, toes, soles, ankles, and knees. Never had these issues before. Got me thinking this shoe was probably a contributing factor in Rogers injury. Anyway, maybe the Roger Pro 2 is better. But this one is the worst mistake I've made to my body, in this game ever.

I have not tried ON shoes. But honestly their logo sucks. Like for a long time I used to ask myself, what is this brand DQ iga and Ben are wearing. Only few weeks back I realised that you have to read it top to bottom. I would not pay premium for this brand if the quality is not worth the price.

Clothing design is not appealing for me personally. Federer outfit with nike is by far better design. On clothing is far from nice or even iconic. Need to change designers

There's nothing cool about Federer's constant money grabs. The man's thirst for wealth knows no bounds!

Dumb dumb Nike, RF could have been the JB for Nike tennis

Awful name for a brand. I don't see this brand beating Nike and Adidas tho!

Never been cool, never will be cool. Sneakers for old people who think they are soo trendy and cool. Look at the people wearing this crab. Nerds wearing glasses, dads and other people who never had any style. Perfect uncool people indicator shoe.