Roger Federer was Nike's golden child for 20 years. That's why in 2019, fans were shocked to learn his deal with Nike ended. This opened the door for a new brand to attach themselves to the GOAT. Enter, On Running. Over the last 5 years, the Swiss shoemaker has harnessed "The Roger Federer Effect" to boost sales and break into a new market. Here's how Roger Federer is making On Running the coolest brand in tennis.
7 сен 2024