I agreed that roja only introduced that style. But many serials copied that . C2(kavin sir ),nila (karthik sir ) poove unakkaaga (mapillai sir )and abhiyum nanum with little adjustment (calling father as Siva sir ). But l like roja only and l hate others tooo I know only about sun. I didn't know about other Channels
See 2:20 first Lady reaction and body language in white saree , what a comedy....they came to kill..ha ha 😆 😄 🤣 😅... Real ah intha serial sema fun ah irukum pola