Rolex Dealer tells customers "no stock" but has 40+ Pepsis in his safe! 

Glad you came to your senses. I have always found it both interesting and disgusting that consumers would humiliate themselves to such a degree to buy a Rolex. I just do not get it. It's reasonable these retailers and even flippers are in private, laughing and making fun of the irrational games people are willing to play. And congrats on your Omega. There are so many wonderful options by so many manufacturers.

👍🏻

Excellent if all of us do the same Rolex will behave. There are so many nice watches out there, Omegas , Grand Seiko, Longines, Oris, etc.etc. That you can purchase the same day that you cross the door of the AD….. I just bought a GS Omiwatari is excellent , Rolex is doomed its future

Agree. Only the idiots buy Rolex, who are not understanding the watchmaking and the marketing. 😊

>not buying the Explorer II and immediately flipping it for $3k profit NGMI

Ronald McRolex

This needs more likes. Elite comment.

@@thegornHamburglar Omega lol Omega are actually worse with some of their pieces, but everybody turns a blind eye to that 😂

@@thegornthat’s funny but so true

@@alfieakaronaldog Explain.

this does seem to be true as Grey Dealers will actually tell you this also.

​@@masterwatchJ.C. Biver is one of the few true insiders ive heard speak openly about employees getting instructed to create artificial scarcity. Its 100% real and widespread.

I just don't get why they would be incentivized to do this though. Don't they want to be the ones to sell you the watch? Instead of you having to resort to a grey market dealer instead? Or is it because these ADs have already backdoored so many of the stock to said grey market dealers that they made their money and that it's no longer their concern at the end of the day?

On hell yeh. I know this for a fact. Got a Batman a few years back. I knew this AD had 11 in stock. Whilst waiting for it to be bought down from the safe, someone walked in and asked for one. Store worker straight up said sorry we don’t have any.

@@elrey78 I've heard and witnessed some pretty unbelievable practices and made me definitely not want to buy a Rolex to be honest. I like Rolex watches I really do, but all the bad AD underhand dealing is very unfair to the good dealers and Rolex. I think Rolex's acquisition of Bucherer might help them but I think the pricing has gone way out of control. For me a Submariner Date [2023] should be £7,500 at retail and someone who has saved up for one should be able to buy one. I think Rolex have a huge challenge on their hands and I think all manufacturers will be following a more vertical approach of B to C, the AD model I don't think is going to work for much longer if things continue. AD's have a future but they have to deal with the Rolex situation.

I was just in Germany and in Spain the last couple weeks and 4 ad’s had nothing to sell except in Alicante there was 1 rose gold sky dweller for sale but nothing else .

No ADs have any stock of any watches that are in demand, and for sure in Switzerland they will not sell you one if you are not local. All ADs are (apparently) instructed to sell to their local market first, so if there is already a wait-list from local buyers you have no chance. The only option is if you know someone local who can put their name on the wait-list for you

This is correct. Go to the AD in your own city, and you eventually will get what you want (within reason).

But you already knew that. Why'd you make a fool of yourself?

It’s because of who you are….has nothing to do with what they have. You don’t rate getting a watch. It’s just the way it is.

ADs aren't really hurt by the price dropping, other than using it as leverage to sell non-Rolex stuff they sell. The sale of Buchera to Rolex is how Rolex will get a command of their garbage ADs.

price drop is just relative to lubricous prices during the pandemic, the demand is still cray high

BUT -- if YOU owned an AD you'd be saying the opposite. Look, if you're a broke dick, we get it. But prices aren't collapsing. Ha! Ha! Ha! Ha! Ha! Ha! I know you're hoping they do so you can maybe buy a watch someday but too many people in this world can actually afford the watches. No one cares if you think they cost too much. Ha! Ha! Ha! Ha! Ha! Ha!

Two scammers… nice

Agree. They don’t know until they open the box. A sales person in NY told me -10 years ago a shipment will arrive tonight. Come back tomorrow and we’ll see if it’s in there. I showed up and was lucky to walk out with what I wanted. Weird way to do business. Watches are about scarcity and they like to keep it that way.

@@geroldatlarge1841wish more AD’s did that instead of “we will let you know” and never get a call

I totally agree with you. However, I met a wonderful AD in Harrods London she was brilliant genuine and kind. I enjoyed getting my Rolex Oyster Perpetual Datejust I was happy I achieved getting the watch but I really enjoy my Tudor Royal which is my go-to. I just got myself a Navitimer, Breitling. It is awesome I love it. My Rolex ,I wore for a while but I enjoy Breitling and Tudor brand somewhat better now. I am now looking at Ciga a Japanese brand ( I never thought I would go to Asia ever ) The brand is a Watch Prize Winner of 2021 the design of these watches are phenomenal. So thinking of treating myself for the price.

I've heard these stories and never been told that I had to buy other things. That's wild.

@@Ryan40272 He made it all up. Utter nonsense.

This will be picked up en masse soon. Doesn’t matter if we’re talking about car manufacturers, video game developers, or watch companies - all brands are abusing the customer base and the only logical outcome is an active disengagement from the market.

Porn isn’t a hobbie, it’s an addiction.

Good for you. NOBODY gives a shit.

Broke ass

Single piece inserts? Or fusing two pieces? Not aware of anyone else making Pepsi bezels in a single ceramic insert.

I don't think it's that kind of production issue. As discussed in the video, Rolex have to predict demand. They likely underestimated the Pepsi demand and possibly changed their production line for other models, thereby reducing the rate of production of Pepsi. So the "production issue" is simply they cannot make them fast enough because they reduced production, possibly a while ago. This also matches with the idea that they over-produced Batmans by comparison, which is why ADs are getting more of those

Replica is replica. Rolex is Rolex. Standards are much greater. Pretty sure Rolex makes their bezels to insanely high standards. What is a pass for China isn’t a pass for Swiss

The homages are 2-piece fused/glued. Rolex for some reason refuse to do that, and insist on making them out of a single piece of ceramic. Probably so it's perfectly smooth all the way around, and a fraction more robust. But I hate the off-red and purplish-blue it can create.

@@MJagger89 I think San Martin do single ceramic insert for their homage. That said it was very difficult.

The watches die before the fading starts. 😀

Hilarious, and spot on.

@@WestCoastAce27 wrong actually, and hes right they do make the red bezel with no issues, and reacts the same under the light

I can appreciate your attitude. Congrats on your realization...one less time-waster who isn't interested in Rolex watches that I have to wait in line behind. The hoi polloi just make everything more difficult for long time collectors who don't care about prices and future values and this other stupid shit. I seriously wish they'd just give these people their f-ing Submariner or Explorer II so they'd shut up about it. People are grinding these poor Rolex Sales Associates into the ground for all kinds of stuff they will literally NEVER BUY. No wonder they're rude assholes; they're sick and tired of little broke twats demanding a $7,000 watch from them like it's a civil right! And I've been collecting Rolex GMT Masters since 1992. Now I want the new ref. 126718GRNR but people just will not get out of the way, demanding to be on a "list" that doesn't even exist. So I'm not even trying to buy it from an AD -- I'm waiting for one to show up on the secondary market like I always did...before the idiocy. And when I find one, I'll pay what it costs. I just want the watch. But it is beyond irritating when these pimply faced green pea, pink assed little kids and their newfound temporary crypto wealth start log jamming the watch market when they don't even want the watch and are completely indifferent to the brand, like you are. So... Cheers!!! Here's to you!!! Let's hope more lukewarm horology folks follow your example.

I’ve agree totally. I had two Rolex watches,a Milgauss and an Airking. I wanted the Tiffany or green OP and had been on the wait list. Also wanted the Hulk once first released but never got one. Sold both my Rolex watches at the height of the craziness and made a nice profit. I won’t even contemplate Rolex now.

people are pissed. Im buying GP laureato instead of the rootbeer.

Most sheep think this way. Relationships matter. You’re not buying a cheeseburger.

@@conduit242maybe you are the sheep in this situation 😂

@@conduit242nothing says “low self-esteem” louder than referring to people as sheep.

Not a stainless Daytona

1.5 million for a world population of 8 billion doesn't sound like that much.

The point is that Rolex supply is the MOST among luxury companies

Preach smh

Rolex is more about marketing than watches. Not that I dislike their watches. There’s a reason why they are liked. But it’s overhyped and there are so many better choices out there.

we need to cancel bucherer and rolex ad

I was told this directly by someone who works at an AD so i'm starting to believe it.

Seriously?

Really? It has always been that way. Since 2003, at least (when I managed a Rolex AD in St. Thomas)

If you want a Rolex and don't mind a flight, go to Hong Kong, Rolex dealers have watches there. Also on the Asian grey market you can find good watches at retail or even below. I'm based in Istanbul and there is an influx into the grey market from Chinese luxury watch buyers who are now struggling due to the economic problems caused by the disastrous crash in the residential property market. Many are hungry for dollars and in Istanbul, physical gold of equivalent value. China has been the main cause of the scarcity as they were the biggest market for years now, but they will be the cause of further reductions as more of them start to sell. Forget the dealers in Europe and the west in general (unless you're willing to go to Asia) , and check the grey market instead (be sure anything you look at is genuine). You might also get lucky if you're ever flying through Dubai, we traveled back from Jakarta about a year ago and a colleague of mine bought, on the spot, a Rolex Kermit which was on display. Generally, be patient, you will see more Rolex pieces become available.

@@brianmsahin You're funny. ADs in Dubai won't even sniff in your direction if you're not a local. To say that some regular dude walked into a Dubai AD and bought a Kermit on display is fake news. I don't know about HK or much of Asia, but Dubai is not a stocked market.

It’s a joke, what kind of experience are you getting at an AD? I went with other brands.

They aren't for everyone, just like my C7 Z06, not for everyone. @@JA-mq9ti

Was told the same by one AD but another told me different. They get a consignment note in advance, which makes sense from a security pov in transit. Also when I got my 2 tone sub the girl said she hoped to have good news very soon....2 weeks later she confirmed it

That’s what I’m thinking. If he holds them until next yr and it’s not discontinued he’s gained nothing. Sad. And makes me think: HQ must know - they haven’t received the information about the customer who purchased it. My pt being: those who say Rolex can’t stop flipping are in denial. There are many relatively easy ways Rolex could expose the ADs flipping and pull their allotment.

Did you have a point? If someone wants a JLC, they'll just go buy it.

That’s like extortion. You shouldn’t have to buy anything just to get something you want.

Shakedown

Yeah, they kind of don't want to sell them 😂

selling is much more easier than production (if Rolex has some pepsi bezel issues) - there are so many rich people and not only who can afford and want buy premium class watch.

Insider? What?! 😂

Im not sure what the obsession is with the watch. Its sure ugly.

Is it ugly? It's not the best looking Rolex but definitely not ugly. @@deadprivacy

@@ScotchOnyx all modern rolexes are pretty ugly. Fashion watches arent they... A rolex is often the sign of a distinct lack of character. If youve that sort of money to throw about buying a watch? At least get something interesting. Its the least creative watch brand there ever is or ever was. With their histiry you think they would dip into something a bit more creativee or develop new movements or something. Even if i had the money? Nope. Maybe a 1920s vintage rolex marconi jump hour but ive already basically got one, cost me 70 quid and its got a nicer case than the rolex one with art deco engraving.

@@deadprivacy I agree. I like the batman over the pepsi.

Hahaha

I think you are right. It's a good way to clean up the wait lists for people who are hanging on forever for a Pepsi, and move them into a Batman. It's also a way to move on the sheisters who just want to buy and flip. I think Rolex ideally want every piece hovering around the aftermarket price and not well below it, to discourage flipping, but also not go so low so that people feel burned if they do sell their Rolex. Not losing much or any on a flip is one of Rolex's pride points. Since the Pepsi is one of the few remaining models to have this problem so I think it will happen. Mind you I think they deliberately manipulate the Daytona so it does sell way more on the grey market, so ADs can use these as big carrots, and maintain Rolex prestige. Daytona is a special case. The AD who is stockpiling 40+ Pepsi GMT's knows what's up.

that's the German word for boss

I want to be a chef 👨‍🍳 now

@@markq1312 do they get paid in Rolexes? If yes, I’m in. 🤝

Chef means boss..

@@patrik3450 I think you mean chief!

To anyone confused, 'chef'/'chefin' is the German word for 'boss'. German is their mother tongue.

Thanks 🙏

I’m old enough to remember when the US Big 3 would give underperforming dealers the worst colors (green and brown) as punishment.

It was worse than that. Numerous times he tried to give us lots of additional insight and she just cut him off to run her sewer -- and effectively SAY NOTHING. But we'll never know what he wanted to say now. Freaking asinine interview...

Price will go up on the market?

Well we never know :)

Never say never. And Rolex obviously loves free advertising (hence they stood idly buy and watched the grey market flipping shenanigans that they could have easily crushed). Discontinuing the Pepsi would be huge news in the watch world and create huge demand for the most recent refs.

Generally people don't consider an iteration to be discontinuation

I agree, but it might take a while before it’s reintroduced- could be a few years. When they discontinued all of the 5 digit GMTs they only released the all black ceramic GMT first… i believe the yellow gold one was first, followed by the steel and the pepsi came a few years later but only in white gold. I could be wrong, but I think there was also a time when there was only a coke and no pepsi back in the 70s or 80s, when they released the “fat lady”

You’re half right. No doubt ADs flipped to greys and made them take less desirable models as part of the deal. But to say the ‘grey market/flipping is dead’ is laughable. Exp IIs are still 30% over retail. Batman/girl 40-50%. Prices have come down but still laughably high.

I bought three in a day from a grey dealer in downtown L.A the week before Christmas 2015. You don't know what you're talking about...

we need to cancel rolex ,that lows prices

Soon Rolex watches at Dollar stores.

I agree me either

Best of the both worlds 😂