Today we will talk with you about the real king of all luxury brands - Rolex. If you are interested in the question - why there is an incredible excitement around this brand for more than 100 years - I will answer you clearly and chronologically in this video!
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00:00 Start
00:40 Why is Rolex the real king of business and marketing?
01:15 The history of the Rolex brand
01:50 How jewelers angered the founders of Rolex
02:19 Context of the time in Britain when the Rolex brand was created
03:25 A simple bureaucratic trick from the Rolex brand
04:45 Incredible demand for Rolex watches
05:35 Customs tricks from the creators of Rolex
06:41 Innovative things from Rolex
07:00 What tore the roof off the English lords in Rolex functions?
07:41 Behavior of the Rolex brand in World War II
08:47 Rolex brand strategy of the Second World War
09:42 Super Combine Innovation in the 1950s
11:14 The trend of collecting Rolex watch models
11:42 Advertising on records
12:47 Advertising of waterproof watches
13:23 A turning point in the exclusivity of Rolex
13:45 Innovation and charitable foundations Rolex
14:36 Yachting and Rolex brand
15:25 Sponsorship of art events from Rolex
16:09 Jewelry strategy with great excitement
17:05 Rolex returned to the concept of jewelry choice
17:30 Rolex is a brand that made almost no mistakes
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5 авг 2024