Rory Sutherland 

On today's show, we discuss:
Embracing the Role of 'Benign Mischief Maker': Rory Sutherland describes his unique approach to challenging established norms and assumptions, emphasizing the importance of constructive and positive disruption in society.
Unpacking the Essence of Creativity: Our conversation delved into the roots of creativity. Rory attributes his creative edge to a blend of deliberate practice and an inherent tendency to question and disrupt conventional thinking.
Understanding Advertising Agency Culture: We discussed the distinctive culture within advertising agencies. Rory pointed out how these environments are particularly adept at nurturing creativity and encouraging unconventional ideas.
The Importance of Reverse Thinking: A significant portion of our discussion was dedicated to the concept of thinking in reverse, similar to detective work. Rory advocates for this approach as a key element in effective and innovative problem-solving
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