SadBoi Interview: Why a Strong Artist Brand is KEY  

Rebranding might be the best decision SadBoi ever made. Every piece of her artistry started to make more sense: the lyrics she writes, the beats she picks, the way she dresses, the story she's telling, the way she performs, the way she engages with her fans, etc.
On this week's episode, SadBoi discusses the importance of a strong artist brand, the paradox of being a shy artist, her surprising pre-show ritual, her crush on Skepta, and much more!
LISTEN on Spotify:
open.spotify.com/show/6kmbMFR...
LISTEN on Apple Podcasts:
podcasts.apple.com/us/podcast...
FOLLOW SadBoi:
/ sadboi
FOLLOW One More Time:
/ onemoretimecast
/ onemoretimecast
BUY Music Tees:
www.offkeysupply.com/
0:00 Intro: SadBoi Interview with One More Time
4:14 Rebranding to SadBoi and How it Helped Her Career
10:20 The Paradox of Being a Shy Artist
13:25 SadBoi Sacrifice Live Show Ritual
16:00 Adapting Her Show to Open for Nia Archives
20:10 Getting Deep When Writing Personal Lyrics
23:50 Stepping Outside Your Comfort Zone
37:47 Consistency is MAJOR Part of Success
43:32 Shooting Her Shot with Skepta
49:50 What a Grammy Winning Engineer Does for Your Song
54:40 Momager vs. Connected Industry Manager
1:03:00 Rapid Fire Rampage

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