Saks and the French brand have created Dior’s Carousel of Dreams at Saks, marking the first time the retailer has collaborated exclusively with a luxury fashion house for its annual holiday initiative. The extensive takeover, the biggest in Saks’ history, took 100 artisans, 10 months in planning and involved designing and manufacturing objects in Italy for the Saks building and flying them to New York to install.
The 360-degree campaign launched Monday with an exclusive World of Dior digital pop-up on Saks.com and the unveiling of the holiday windows and the 10-story-tall theatrical light show at the Saks Fifth Avenue flagship in New York. The windows and digital pop-up will stay up through Jan. 5.
November 21 2023
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20 ноя 2023
