Lots of really great new Salesforce Data Cloud updates in the Spring '24 Release:
1. Ingest WhatsApp in Marketing Cloud data bundle
2. Segmentation Enhancements - Einstein Segment Creation, Fine tune segmentation with Boolean Expressions, Get Faster Counts with Approximate Segment Population and use Segment Intelligence dashboards
3. New Native Activation Destinations - Google Display & Video360, LinkedIn, and Snapchat
4. Additional Tableau capabilities
5. Improvements to Data Cloud Enrichments (Related Lists & Copy Fields)
6. Additional Reports & Dashboards Capabilities
7. Improved Data Cloud Set Up and Management
8. Improved Batch Transforms - Access multivalue data in a formula transformation
9. Data Cloud Salesforce Flow new capabilities
10. New Data Types
11. Retrieve Customer 360 in Near Real Time with Data Graphs
12. AI in Data Cloud - Databricks joins Amazon Sagemaker and Google Cloud Vertex in the Bring Your Own Model (BYOM) offerings
18 сен 2024