SALVATORE FERRAGAMO. The secret language of shoes |  

A presentation by Luca Cottini, PhD
* The mission to make #shoes visible.
* The journey of a young #shoemaker from Campania to America
* Italian immigrants and American #shoemaking
* The immigrant's mindset. Rooted openness (from Boston to California)
* Shoemaking and the cinematographic industry. The first Ferragamo store in #hollywood
* Return to Italy. #florence and the crisis of the 1930s
* Limit and #creativity. How the wedge heel was invented. How the rainbow sandal launched Ferragamo's fame
* The postwar recognition by Neiman Marcus and the creation of the invisible shoe
* The shoemaker of #celebrities: Eva Peron, Audrey Hepburn, Marilyn Monroe, Sofia Loren
* A pioneer of the Italian #fashion project. From Florence to the world
* A living legacy. #ferragamo today
Thanks for watching. I hope you enjoyed this episode. If you did, make sure to leave a comment here below and subscribe to this RU-vid channel as a way to enrich this conversation and receive notification of new episodes. Also, don’t forget to visit the official webpage of the show at www.italianinnovators.com for more information about this project.
All rights reserved | © Italian Innovators 2023