Sandoq El-Donia 

Sandouk El Donia Brand Identity
Sandouk El Donia is a brand we took on with the exciting challenge of bringing out its Egyptian folk identity. The brief required a name for an Instagram account dedicated to showcasing popular songs, iconic movie scenes, and impactful quotes in an artistically appealing and intriguing way.
We proposed the name "Sandouk El Donia," which refers to an old machine that used to display stories and songs to children in the past.
From this concept, we developed the name and created a logo that embodies Egyptian folk art. This was the foundation from which we extracted and crafted the entire brand identity.