Schlitz Malt Liquor Rufus Thomas 1974 

...That's the Blackest thing I've ever seen, and I've been Black all my life.

This is the greatest commercial ever made.

I noticed that in most of the bull commercials people run away from the charging bull. Not Mr. Rufus Thomas. He just stepped to the side and let the bull do his thing.

if rufus was wearing a red cape, the bull would have been really pissed off. with pink, the bull's just slightly annoyed.....

The bull like "Chill out Rufus Mannn....I just want one a dem cold beers!"

Rufus Thomas claimed to be the funkiest man alive. I love seeing the mountains of evidence!!!!!

Even the bull couldn’t handle all that funkiness.

Martin Lawrence was doing the Rufus Thomas dance back in the 90s

I've watched this about fifty times already since I came across it! Love the way he looks to the side and walks up the steps when the bull comes thru the door.

This is possibly the funkiest video ever...

I swear to god this is one of THEE FUNNIEST commercials I have ever seen in my ENTIRE LIFE.

Dude had the coolest dressing room I have ever seen.

I always liked these, remember the old Kool-Aid commercials where the pitcher thing would come through the wall.

I think he drank b4 they filmed this...

In one of Rufus's hits "The Push 'n Pull" he sings "I gotta brand new dance that ain't no bull." Now he has a dance that IS bull.

With that outfit he should've been selling Pepto Bismol NOT Schlitz Malt Liquor.

I've watched just about all of these commercials and he was the only person who wasn't afraid of the bull

This commercial was produced by Leo Burnett Advertising. The Leo Burnett Co. TV producer for this spot was Wally Smith. There were many Schlitz Malt Liquor spots produced in the '70;s. Victor Haboush of Haboush Production, L.A., was the studio director for many of them if not all.

Slitz made the most dangerous commercials ever!

He should have brought up a few more cans; he may be there for awhile. That bull does not look like it is going anywhere.

I remember this commercial as a kid. I liked how the bull turns and looks towards the camera at the end.

I think I saw Rufus with the same outfit on an episode of The Electric Company. He was teaching kids about silent K words.

Damn they really just let the bull loose in the studio to trash it haha. Tearing shit up for real LOL, They didn't fuck around the 70's

Hi good to see. hahah Go good tv and videos. and good programs. Great to see. Mr. Derrius Branch & Assoc.

🌚That was one funny commercial; and I was only a newborn baby that year!!🌚

He sold the hell out of that beer.

These commercials used to during soul train

Lol. The best commercial of all the Schlitz Bull commercial

That's my favourite malt liquor advert.I was only a kid and wasn't too young for the Clown Prince of Dance.

Gotta give it to Rufus as funny as this may seem Rufus/Rudy Ray Moore open up many doors for the blacks who think they're the shit today...Tip your freakin hat off to Rufus/Rudy, who made it happen for blacks to express themselves, somebody gotta do it, they did it!

Funkiness at its finest! "Look out for the buuuullllll........"

😂😂😂😂😂 Rest in peace Rufus and thanks for the memories.

I remember this commercial back then! Wow! Mr. Rufus " !! Great find!♥️😊

Remember this when I was a kid

It makes you wanna go back in time and live there.

yeah yeah,. that's just about the coolest thing I've seen... if I could only be half as funky.

All that was missing was some fried chicken

Best commercial ever

This is wrong on so many levels but I love it.

I've been looking for this for years! Thanks!

now tell the truth...AIN'T I CLEAN!

I bet this commercial was shown frequently during Soul Train.

Some funky clav riffs would have been a good fit for this ad.

Rufus was lucky he wasn't wearing red.

Awesome!!!

I used to love me some.

Utter awesomeness!!!

Rufus Thomas....My Man, Pots and Pans LOL!!!

wattstax baby !!!!!!!

Looks like Rufus had a bit TOO MUCH bull...

this is gold

Okay I see where the old heads get there moves from when they full of the bull!! LOL any hood in America the old heads doing this dance 😂

Break it down, Rufus!

Cedric's or Shaqs dad

He was already drunk.

Love this vintage stuff! That dance that he did at :47:00 lol. Bow legs and all lol

great 👍

old man in pink shorts and platform knee high boots, this is the stuff of nightmares :(

Love the dance! This is so good 🍻😅

I remember this commercial.

Im actually beyond words here

Lol my man Rufus

Somebody get their uncle up there

Funktastic. Lol

I do not know the guy, but I know the Bull. I drank a lot of it in the 70-80s.

Amazing !! So disco era

These commercial terrified me as a child 😂

Yeah Yeah!

one of the dopest entertainers alive

Watch out 4 the buuuuulllllllll lol😂😂

Cedric the entertainer brought me here

When I Was A young man I Thought people his age were Old, Ready to be put out to Pasture,Now I'm His Age🤧🤧🤧

This isn't a commercial for malt liquor. It's a commercial for cocaine.

This dude got Soul

They had the right slogan "watch out for the bull" because that was some absolute bullshit. I can't believe that niggaz used to actually drink that $hi+. Those commercials were directly targeting the hood.

That's All Pop Drank

This is Comedy Flashback Commercials. Bet you his kids would hide in a closet and not watch that 🤣🤣🤣

Love it. I just turned legal to drink. Good all days.

Where does one acquire an outfit like that?

What did I just watch?

He had on his famous pink outfit to lol!!

with a name like rufus you destined for funk

MY POPS...and all of my goddamn unkul's

Damn.

Wow and today this is considered wino beer

RUFUS rules

Sad most black people don't even know who his is and what he has done in the music industry

He came up with this dance after being pulled over by the police for driving after drinking one too many Shlitz malt liquor Bulls.

Blaxploitation at it’s finest 🤦🏾‍♂️

That bull was all hopped up on malt liquor cx

Poor guy

Considering when this was made, the context is unsurprising.

😂🤣😂 Damn

G great librarsy and TDk and Mem orex and Sony and go Zeniths and Go lg and RCA. and VHs and beta. nice looks

The Clown Prince of Dance

The fuq

This man was just too damn fonky!

This commercial is even funnier slowed down.

Is that Schlitz malt liquor, -the only- the 2nd malt liquor to be approved by Uncle Sam himself?

🔥🔥🔥🤣🤣🤣