In any aspect of life, people want to improve. Coaches sell this by offering a person this improvement they look for. This coaching 99.999% of the time are things that people already know, but they take action because the money they have given gives them a reason to take action. The key really is to take action, then the entire pyramid collapses because the people at the bottom don't need the value. The fact that you ask the question kind of answers itself, there isn't a need. Hope this helped, have a nice day.
