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Selling prints/cards of your photos/art - are you trying to be too helpful to buyers? 

Keith Cooper
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When selling your work, choice is good, but too much choice risks devaluing your work. Having clear options for customers at least shows confidence in what you are selling.
Why do you sell what you sell - having a clear idea of your own product range, and keeping it clear for potential customers.
Yes it does always come back to marketing
The BBC Program 'Make it at market' is full of relevant advice
www.bbc.co.uk/...
The 'Photography & Business' playlist here has all my marketing/business/selling videos listed together
See also the 'Business of Photography' section at my Northlight site:
www.northlight...
The test image for cards is to be found at:
www.northlight...

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11 сен 2024

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Комментарии : 27   
@kennethdodds2323
@kennethdodds2323 Год назад
What very good advice. Too much choice = indecision and no action.
@KeithCooper
@KeithCooper Год назад
Thanks - I've seen too many try the scattergun approach, with no clear direction as to what they offer.
@joeguitar4548
@joeguitar4548 Год назад
Once again, you are spot on with your advice. I can produce real nice cards now, but still the market is hard. People want the quality but do not want to pay for it. I will continue to learn from you.
@KeithCooper
@KeithCooper Год назад
Thank you - it's great to know when what I've said resonates with someone in the business!
@deraldart
@deraldart Год назад
just wanted to let ya know how much i enjoy your talks.
@KeithCooper
@KeithCooper Год назад
Thanks!
@andretibian2635
@andretibian2635 Год назад
great video, Keith
@KeithCooper
@KeithCooper Год назад
Thanks!
@jbairdexp
@jbairdexp Год назад
Solid advice as always Keith and thanks for the heads up on that BBC program....I did very briefly see it and thought it looked interesting, but I think I'll give it a proper watch. :-)
@KeithCooper
@KeithCooper Год назад
Thanks - one of my favourites is a clip they use in the intro, where a wood turner who has decided to leave tool marks on a bowl, is gently informed that a customer "might not appreciate the significance of the feature"
@PeteLoughlin
@PeteLoughlin Год назад
Very thought provoking. It strengthens my evolving view that a photograph should be the physical, 2-dimensional representation of an event or a time or a person or a thing and it should only ever be printed once. The digital image is just part of the process. It is a representation of the photograph - not the photograph itself. Just as a recording of a concert is not the concert. It is a representation of it - it has a value but not remotely like the value of the concert itself which only happened once.
@KeithCooper
@KeithCooper Год назад
Thanks I'm minded to suggest that if you can convince potential customers of that, then it's an interesting marketing angle ;-)
@hudster1969
@hudster1969 Год назад
Spooky. Just been chatting about a potential stall at a photography fair and this video popped up in my feed 🙂 Glad it did as I found it very useful, especially as I am lookimg at a printer. Thanks Keith.
@KeithCooper
@KeithCooper Год назад
Thanks - glad it was of interest!
@MelanieMaguire
@MelanieMaguire Год назад
Very useful advice. I've just reached the point where I'm having to make decisions about what format and size of print to offer to customers. Aspect ratio, cropping, margins on paper etc. These are scans of paintings, so do I offer the full size painting (usually aspect ratio 4:5, 3:4, 1:1) or do I offer artistic ("Artists Cut") crops which I think are better than the full painting, or do I offer crops that fit the paper - A4, etc. I've been printing some 8x10in paintings on A4, so I trim the ends? It's all very confusing and there are loads of decisions to be made... Thanks for your advice, Keith, very much appreciated.
@KeithCooper
@KeithCooper Год назад
My large photo prints tend to be custom sizes on a sheet (with borders) which needs custom framing. That's OK for a few big pictures, but for larger volumes I'd look at it from the other end. So, to what frames people might want to use and how I can adapt my output to minimise difficulties for potential customers and ongoing costs to myself. Very much depends on knowing what your market wants
@MelanieMaguire
@MelanieMaguire Год назад
@@KeithCooper Thanks Keith, sorry it's taKEN me a while to acknowledge your answer, for some reason yt doesn't notify me of responses to my comments.
@MightyMuffins
@MightyMuffins Год назад
Definitely something I have gotten into doing vending and I am in the process of downsizing finally. Granted my vending from 2012-2017 giving people lot of options choices worked but that was the conventions and market I was hitting up that work. Now that I loved to a new art genre I am left with way too much and since I began vending again I have been in the process of downsizing and moving this new genre and medium up the ranks but keeping the options limited but also having a slight mix of the old stuff. I KNOW I have been guilty over the years of underselling my work...i think I inadvertently still do it but also the market I have trying to move the old stuff is not as hot as it once was from 2012-2017. Also only doing 1-2 conventions compared to 3-6 like I used to do it is hard to gauge the market too. Prints here in the states people don't really much buy I feel like as it seems like a "I have no room" so it seems to be shuft last 5 years to knick knacks which is not easy for me to move into.
@KeithCooper
@KeithCooper Год назад
Yes - it's about finding the right balance for your intended market.
@MightyMuffins
@MightyMuffins Год назад
@@KeithCooper yup and I know when I used to sell to the MLP conventions I had a good name/marketing/etc but when that died out am moved to new Werewolf and comic medium it has been a but tricky. Less impulsive buyers since I started again and the 3 I have since done since early 2022 and one last week. Also being out of the convention realm for the 5 years I still am surprised walking around vendors and AA tables and seeing "wait you can sell that for THAT much" and amazingly people are buying it. Hence why I still am confused or not if my work is underselling even by $5-10 compared to 99% others there. So tricky. It is kind of like hittimg a reset button back to 2012 which is hard but I know it will just take some more time to downsize significantly the old and bring up the new genre enough it fits the new market.
@dorihungerbuhler7885
@dorihungerbuhler7885 Год назад
Great advice. I would be one who would be ‘too nice’ about it, but you are right that one shouldn’t undervalue themselves by offering too much. What dpi do you recommend sending the digital print?
@KeithCooper
@KeithCooper Год назад
Thanks Sending to where? For printing myself, best PPI depends on the printer and media I aim for a minimum of 300, but some printers will benefit from higher PPI settings In the driver, once again the optimal DPI varies - depends on quality settings [and print speed]
@dorihungerbuhler7885
@dorihungerbuhler7885 Год назад
@@KeithCooper sorry, I did mean PPI. Thanks for that advice.
@ffoeguk
@ffoeguk Год назад
Good information, I have bought a Canon pro 300 to sell some prints, I am having a problem with the Print layout S/ware not transferring the full photo to the printer over the network and Failing to error. Have you had this problem, prints from Photoshop and Lightroom over the same connection, prints from the Canon S/ware with a direct connection?
@KeithCooper
@KeithCooper Год назад
Sorry - I don't fully understand what you've written here? Email me at Northlight with details (software/system etc)
@Tooclosetothetruth
@Tooclosetothetruth Год назад
Hello Keith, I am starting a greetings card business. I need good quality cards. I'm not a master photographer (novice) and nor do I know anything about printers. What camera and printer would you recommend for me: bearing in mind I was thinking about the camera you have always used for your architectural photography.
@KeithCooper
@KeithCooper Год назад
Seriously, there is nothing I can simply recommend... So many unknowns - like what it you want to put on the cards, what market etc etc etc. Sorry, but ANY definite answer I might give you in this respect would automatically be wrong... See some of my other related videos about the business side of photography. It is a very crowded market - you need far more consideration of the business side of things and what your product will be.
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