Selling to the Negro (1954)

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Welcome to our deep dive into "Selling to the Negro," a documentary from 1954 that sheds light on the marketing strategies targeted at African American (Black, BIPOC, or whatever new term we have these days) consumers during a pivotal time in history. Join us as we unpack the messages, stereotypes, and implications embedded in this film.
In this video, we'll explore the historical context surrounding the portrayal of African Americans in advertising and how it reflects broader societal attitudes of the time. From racial stereotypes to targeted marketing tactics, we'll analyze the strategies used to sell products to the African American community in the 1950s.
But our exploration doesn't stop there. We'll also examine contemporary perspectives and reactions to this documentary. Have buying patterns truly evolved since 1954, or do remnants of these marketing tactics still linger in today's advertising landscape? We invite you to share your thoughts and insights in the comments section below.
As we navigate through this sensitive topic, we recognize the potential for discomfort and offense. It's crucial to approach these discussions with empathy, understanding, and a commitment to learning from the past to shape a more inclusive future.
Join us on this journey of reflection, education, and dialogue as we confront the legacy of "Selling to the Negro" and its relevance in today's society. Hit the like button, subscribe to our channel, and let's dive into this important conversation together.
#raleighmarketingstamp #targetaudience #salestraining

Опубликовано:

7 янв 2024

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Комментарии : 95

@JasonHammond93 5 месяцев назад

That psychological profile could be applied to the vast majority of consumers, not just a single demographic

@raleighmarketing247 5 месяцев назад

True..Yet, as you can probably tell... the intended audience of this video is 'white corporate America' who needs to be convinced of the value of this demographic (i.e. the new found humanized "negro" That wants to be treated the same as others--with dignity and respect)

@coffeegator6033 5 месяцев назад

I both celebrate and lament that you missed the point of the video.

@user-sq2fw5vr1i 19 дней назад

Agreed. 😅

@user-sq2fw5vr1i 19 дней назад

@@raleighmarketing247 I get the point, but it doesn't change our view point on the past from today.

@davidmella1174 5 месяцев назад

If this is not on the internet archive, please upload this there too.

@aspuzling 5 месяцев назад

I wish whoever did the subtitles would put a bit more effort into making sure they're accurate especially for historical artefacts like these. There are so many mistakes that it becomes impossible to trust them which is a problem for people who are deaf or non-native speakers.

@raleighmarketing247 5 месяцев назад

Great point. Will do better in the future

@aspuzling 5 месяцев назад

@@raleighmarketing247 thanks, didn't really mean the whole comment to be so negative. It's a great video and thanks for uploading it. If you have other videos to upload, it might be better not to caption it with subtitles at all and either rely on RU-vid's automatic captions or use their manual captioning tool. It means that any small mistakes can be easily corrected.

@bashkillszombies 5 месяцев назад

These channels are usually mass content produced by India or China using AI. They're rarely anything of quality, and if it's historical they have no respect for the history being represented.

@stephenholmes1036 25 дней назад

A great film

@zachalexander963 5 месяцев назад

I myself am a “Negro”, or at least a half-breed. I’d say that the US today has become so polarized politically and socially that many of these tactics aren’t enough anymore. I would argue that, counter to the suggested, a savvy businessman now must directly appeal to his customers’ political positions, especially concerning the masses. Many modern studies have suggested higher capture of sales when us-vs-them and inflammatory tactics are used, especially concerning politics.

@filcobra 5 месяцев назад

That's a very wise point, sir! I'm not even north-american, and I don't live in US, but this polarization and the way that political positions are tending to be strong, in order to appeal to the different polarized groups can be seen here in Brazil as well.

@weirdnomad8868 Месяц назад

As a salesman I totally agree. I sell visa assistance services. Our target demographic is right wing Christian men so I bring up things like 'this current administration is ruining our country' or "traditional family values". As soon as they start ranting and raving about Joe Biden I know I've made a sale.

@raywhitehead730 22 дня назад

Selling, using political beliefs can backfire. Witness the debacle of Budweiser Lite. They lost billions: tried to use the culture wars inspired by the liberal Democratic Party. No longer the top selling beer in America.

@richardbread9882 13 дней назад

Can you remember the names of any of those studies? I would be interested in reading them.

@zachalexander963 12 дней назад

@@richardbread9882 On the spot I found this article “HOW HYPER TRIBALISM HAS IMPACTED CONSUMER THINKING” by Zion and Zion, a consumer think-tank. I’ll look for a peer-reviewed study out of researchgate and let you know once I get to one. In any case, you should have no trouble finding publications discussing how tribalism impacts our subconscious decision-making process. I could link many studies for that more generic topic.

@followingtheroe1952 5 месяцев назад

4:20 "Goodwill" was said so ominously lmao

@PutItAway101 5 месяцев назад

Terrible AI subtitles, e.g. it doesn't know "Alaga" (a human subtitler would see it there right on the screen...) and guesses it as "Elegant" the first time, and "Alex's" in the next line!

@driskl853 5 месяцев назад

Wow, the narrator was surprisingly aware that "entertainment options were limited" for black Americans. More evidence that separate but equal was a bunch of horseshit.

@coffeegator6033 5 месяцев назад

This film is probably still too liberal for some people out there today. I used to wait tables a long time ago and I found that I got much better tips from black families when I started with the dad and I'd get better tips with white families when I'd start with the mom. The points about acknowledgment and the family presenting as a unit with the father at the head of the family were very present then.

@raleighmarketing247 5 месяцев назад

Wow. That's a very interesting observation that you discovered. If we want to have more success in sales, we must study these types of patterns. Thanks for sharing

@acrobart2339 2 месяца назад

I worked for doordash and a lot of black people at least the areas I deliver to use the delivery service, I barely ever got tipped, except for one young woman who may have had a crush on me or something that I hand delivered in person. I stopped doing doordash, just not worth it for me. I only say this to mention discrimination at least my area. I'm not saying that black people are bad tippers, because I spoke to plenty of other dashers, who happened to be black, who said they got tipped well, but I never got the same experience. Doordash is a great experiment in human psychology because so much of it involves behaving in the shadows without influence of the public or your peers. You might tip in a restaurant because you don't want to be embarrassed publicly, but behind closed doors, on an app, it is much easier to how your true colors (no pun intended), ie: racism. I'm not even that white, but apparently not black enough to be tipped. I'm talking about all financial abilities too, I'm judging by the house and neighborhood where they lived and what cars they owned. I've delivered to housing projects and million dollars homes.

@wayneadams9102 18 дней назад

i worked at a retail store in 2002 in a very poor part of town.. this could have been an onboarding video.. :(

@raleighmarketing247 16 дней назад

lol. It probably was for someone's sales team for sure. You clearly agree with the psychological profile of the "negro", so how would this information have helped you close more sales at that retail store?

@ultimatelearning509 3 дня назад

rip this asap before the bots get here! ...Cumia sent me,.

@backinthecrystal 16 дней назад

They should do one for the Indians.

@RT-qd8yl 6 дней назад

Specifically selling walk-in cooler repairs for convenience stores and gas stations... IYKYK

@MusikCassette 4 дня назад

I am not sure if this is racist or if it is to be considered a step away from racism of the time.

@MichaelB4708 5 месяцев назад

I cannot recall EVER seeing stuff like this on TV, maybe it was just for corporate advertising seminars

@KaiserSoza-lw9nx 19 дней назад

still true today... perfect example... sneakers

@backinthecrystal 16 дней назад

Walt Disney over here ...

@Jay-ln1co 5 месяцев назад

Companies in 2020s looking to expand their customer base be like:

@roberthall6609 26 дней назад

Please don't condemn this commercial. It will serve hundreds of years from now as reminder of how far we've come. Hopefully when such information is needed we will finally be one American society, free of real racism!

@raywhitehead730 22 дня назад

This commercial is pretty accurate. Me, born before this commercial was made. And my stepfather did in fact sell to the Black community successfully. I was present at some of his sells and this commercial is spot on. Also note, it was perfectly normal, and Not a put down, to refer to a black person in America at that time as a negro. Never heard the term African American or even just black till years after this commercial.

@juergen4ever 20 дней назад

Sheeeeeeeeeeeit mang, we wuz consoomers n' sheeeit.

@bleunt 5 месяцев назад

Never heard so many nice things said in such a racist way.

@CirrowProductions 5 месяцев назад

And racism is wrong, why?

@coffeegator6033 5 месяцев назад

The audience the film was intended for was probably majority racist though. Believe it or not the terms and messages were actually seen as liberal, and it's tragic don't get me wrong, but they needed to be told these things that all people want and deserve respect. Think about it. That film didn't exist until people several decades ago decided that it should be made. It wasn't shot on a phone either, films costs a lot to make then. They made it because they felt like society needed to hear the message.

@coffeegator6033 5 месяцев назад

Because it enables slavery.@@CirrowProductions

@hyperx72 5 месяцев назад

@@CirrowProductions "Hey you happen to be born with a slightly different skin tone. That means you are literally not worth anything and we're going to spend god knows how much time and effort trying to fuck you over."

@raywhitehead730 22 дня назад

I am from that time. And it was not seen as racist at that time by anyone. Just got back from Saudi Arabia. There, professions and jobs are often hired by...nationality. Interesting, no?

@noquestions9529 5 месяцев назад

Nothing has changed, except for the worst!

@Andrewsatkowski 17 дней назад

This is a time capsule into the American mind. Oddly, interesting and repulsive. One thing if you notice how well everyone is dressed. Pretty dresses, sharp suits and ties. Even the little kids are dressed well. What an odd, odd piece of history.

@raleighmarketing247 16 дней назад

I've never thought of it in this perspective ("a time capsule into the American mind")🤔

@bashkillszombies 5 месяцев назад

How do I get them to stop stealing my products though?

@hyperx72 5 месяцев назад

Start letting them have jobs so they're less likely to be desperate enough to resort to stealing.

@vgbf3 19 часов назад

Pecunia non olet

@delninson6 5 месяцев назад

@raleighmarketing247 5 месяцев назад

The Psychology of Sales. What are your thoughts?

@eDDyL666 Месяц назад

Now they just run into the shop and help themselves to everything and leave without paying

@Yamayamauchiman 5 месяцев назад

Lock up your goods just to be sure. 😊

@hillbilly4895 5 месяцев назад

And I only had to scroll down 7 comments and ... BOOM! ... there it is!! 🤣

@tom-xf9xs 5 месяцев назад

And this is why free market capitalism should be encouraged. Successful capitalists are concerned with profit, and will trade with anyone to reach that end. Socialists, on the other hand, are mainly concerned with the political means. That's when racism flourishes.

@hikareti9503 5 месяцев назад

African slaves and Native Americans may have a different perspective on the lack of racism under capitalism. Racism has nothing in particular to do with capitalism or socialism. Although slavery and the destruction of the Native Americans had purely capitalist motivations with a little racism thrown in as a justification.

@TapanChandra 5 месяцев назад

@@hikareti9503 Slave trade was LITERALLY free market capitalism in the 1700s and 1800s. Capitalism not just encouraged racism but practically scaled it up, streamlined it and made it profitable.

@calvinkress7661 5 месяцев назад

Isn't free market capitalism the reason slavery, and by extension, racism against black people in America existed in the first place?

@edsanville 5 месяцев назад

@@calvinkress7661 No, the FREE market is when FREE humans are allowed to keep the fruits of their own labor, and have the FREEDOM to choose their line of work. So, FREE market capitalism, by definition, does not include slavery, human trafficking, or compulsion of any kind. That's why the word FREE is in there.

@andrewseaman9913 5 месяцев назад

@@edsanvilleNot it isnt. Its called a free market, because the market is unconstrained. A market with protections for those in it, like you're describing, is not an ideal free market.