In this episode of the Marketing Mavens Podcast, Trevor Gamble talks with Daniel Bogdanoff, Director of Product and Content Marketing at Keysight.
Dan earned his BSEE from Texas A&M, then began his career journey in the test and measurement space at Agilent. He gained experience in sales and marketing engineering roles, before deciding to make a move to Keysight in 2014.
His decision has proved to be a good one. At Keysight, Dan has been able to explore multiple roles in Business Development, Product Management, and Marketing - he currently Directs Keysight's Product and Content strategy and he has been making waves in the industry!
If you've been paying attention to Keysight’s Marketing, you’ve probably seen Dan's content on the Keysight Labs RU-vid channel. His videos bring electrical test topics to life in a way that's unique, interesting, and value-adding to engineers.
You may have also seen or heard Dan hosting episodes of Moore's Lobby, presented by All About Circuits, one of the industry's leading media outlets.
Here are the questions and timestamps:
00:00 - Introduction
01:26 - What is your earliest memory of marketing making an impact on your life?
02:28 - Can you give us an overview of your career journey so far, highlighting the key decisions and relationships that led you to your current role?
09:13 - You were a whitewater rafting guide during summers through college. How did that experience impact your ability to capture the attention of an audience?
11:10 - Many people view marketing in the semiconductor and electrical engineering sectors as being very dry. What's your view on that?
12:49 - Are you seeing any marketing trends take shape in the semiconductor and electrical engineers sectors that have caught your attention?
14:43 - Keysight has had good content for years, but you have raised the bar. Can you tell us how you initially got involved and started to come up with new ideas?
17:48 - What unexpected insights have you learned through creating videos for Keysight over the past 4-5 years that other marketers would be surprised to learn about?
19:50 - What goals did Keysight have when you first started creating the videos and how have those goals evolved over time?
22:19 - Can you tell us about one of your most successful marketing activations for Keysight so far?
25:36 - How do you continually come up with diverse topics to cover in your content and how do you uncover the things that your audience cares to learn and know about?
28:54 - It sounds like having a team of trusted advisors who you can bounce ideas off is one of the keys to creating content that will be successful.
30:04 - What role does community building play in Keysight's overall marketing strategy?
32:09 - What advice would you give to aspiring marketers who want to work in the electrical engineering sector or even to experienced marketers who want to reinvent how they approach their craft?
35:24 - If someone wants to get in touch with you to discuss a content idea, or learn more about an insight you shared, how can they reach out?
36:08 - Signoff
To connect with Dan to talk about engineering or potentially collaborate on content, find him on LinkedIn - / danielbogdanoff
To watch Dan and his team's content, check out their popular RU-vid channel - / @keysightlabs
To hear him hosting episodes of Moore's Lobby, check out this link - www.allaboutcircuits.com/podc...
#semiconductor #semiconductors #semiconductorindustry #electricalengineering #keysight #testandmeasurement #electricaltesting #circuitdesign #electronics #oscilloscope #marketing #contentmarketing
23 июл 2024
