SEO 5: UGC, URL Structure Best Practices, & More (7/15/24) 

Here's the latest edition of The SEO 5: Five SEO Actionables in under five minutes.
Each episode brings you up to speed on the latest news and trends in SEO.
This week's stories and resources:
1. Google's response to experts outranked by UGC (source: www.searchengi...)
2. Google updates URL structure best practices: (source: developers.goo...)
3. Critical SERP Features of Google's Shopping Marketplace (Kevin Indig) (source: www.searchengi...)
4. Configure shipping and returns directly in Google Search Console (source: developers.goo...)
5. Turning Off Paid Search: Effects on Organic Traffic (source: www.seoclarity...)