2023 has become the starting point for global changes in SEO. New Google updates rained down on sites like from a cornucopia. Public AI has taken the online public by storm. The drop in traffic for many resources was unexpected and painful. Nikolay Shmichkov figured out how all this will affect the development of SEO in 2024.
After analyzing the latest data and his experience, the speaker highlighted the main trends in SEO 2024. He also shared instructions for improving the site with e-commerce representatives.
Main topics of the video:
1. Increase in Google Updates: The impact of the increase in Google updates on SEO and the need to adapt to these changes.
2. AI Content Creation: Using artificial intelligence to create and optimize content.
3. Changing Expectations in SEO: Analyze changes in approaches to SEO, including closing the gap between business expectations and search engine capabilities.
4. The importance of content quality: the impact of structure, graphics and uniqueness of content on SEO.
5. AI-powered content translation: Using AI to translate content into different language versions of a website.
6. SEO Strategies and Google Zero Clicks: Analysis of SEO strategies in the context of changes in Google algorithms and the increase in zero clicks.
7. Importance of Video Content: The role of video content in SEO and its impact on ranking.
8. Adapting to Google EEAT Algorithms: The importance of Google algorithms based on expertise, authority and trust.
9. Changes in SEO Practices: Analyze how outdated SEO practices are giving way to new strategies and approaches.
Recommendations you will receive:
1. Monitor Google Updates Regularly: It is important to keep up to date with the latest changes in Google algorithms and quickly adapt your SEO strategies.
2. Using AI for Content: Consider using artificial intelligence to create and improve the quality of your content.
3. Focus on quality content: Focus on uniqueness, structure, and graphics in your content.
4. Multilingual content with AI: Use AI to translate your website into different languages to expand your audience.
5. Adapt to Google Zero Clicks: Develop strategies to account for the increase in zero clicks from Google searches.
6. Video Content Integration: Incorporate video content into your SEO strategy to improve rankings.
7. Google's EEAT Algorithm Compliance: Tailor your content to meet Google's requirements for expertise, authority and trust.
8. Changing SEO Practices: Ditch outdated methods and explore new SEO strategies.
Play the video and learn about SEO trends 2024! Increase your sales now!
Content:
00:00 Introduction
00:26 The future of SEO and artificial intelligence, expert forecasts
02:56 Google “takes away” the results
04:26 How to return to the search results?
07:40 Tool #1 in SEO
10:45 Google is testing new search tools
13:19 Searching for new SEO tools, updating content. Key role of EEAT in 2024
24:00 What has changed in SEO? Working and non-working methods!
29:19 Conclusions
Useful links:
Research: how to increase CTR on Google: seoquick.com.ua/research-incr...
Website audit: seoquick.com.ua/website-audit/
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6 июл 2024
