Sequoia's Rajan Anandan urges startups to be authentic, look at sectors where they can create impact 

Rajan Anandan, the man who was the Managing Director at Microsoft India and Vice President India and Southeast Asia at Google, is now an important player in the Indian startup ecosystem. As the Managing Director of Sequoia Capital, he leads Surge, the firm’s accelerator program for early-stage startups in India and Southeast Asia, and has a ringside view of India’s entrepreneurial ecosystem.
In conversation with Shradha Sharma, Founder, and CEO, YourStory, at TechSparks 2019, Rajan said he felt that the Indian startup ecosystem’s time has come.
“We have entered a new phase; I would call it an Indian Internet startup ecosystem 2.0." He added that things were falling in place for startups in India with the proliferation of the internet and smartphones, which have created new business use cases.
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