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Seth Godin on Marketing, Meaning, and the Bibs We Wear | Conversations with Tyler 

Mercatus Center
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On good days, Seth Godin thinks about all the progress we’re making on climate change. On bad days, he thinks about the problem of racing bibs. Though pieces of paper safety-pinned to runners’ chests seem obviously outdated, the bibs persist, highlighting how difficult it can be to change a culture for the better. And yet Seth also persists to improve the culture around marketing and work, giving hundreds of talks, writing daily blog posts, and publishing 21 best-sellers. His latest, The Song of Significance, explains why workplace culture has gotten so bad and what leaders can do to make it better.
Seth joined Tyler to discuss why direct marketing works at all, the marketing success of Trader Joe’s vs Whole Foods, why you can’t reverse engineer Taylor Swift’s success, how Seth would fix baseball, the brilliant marketing in ChatGPT’s design, the most underrated American visual artist, the problem with online education, approaching public talks as a team process, what makes him a good cook, his updated advice for aspiring young authors, how growing up in Buffalo shaped him, what he’ll work on next, and more.
Recorded March 23rd, 2023
Transcript and links: conversationsw...
Seth's Latest Book: www.amazon.com...
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Photo credit: Darius Bashar and Archangel

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3 окт 2024

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Комментарии : 6   
@riosurfsurvive
@riosurfsurvive 11 месяцев назад
Hello Tyler, my name is Bruno and I just wanted to let you know that I loved your questions to Seth! Nice to e-meet you and Tks for such an amazing interview (with such an amazing person!)!
@mcnallyaar
@mcnallyaar Год назад
"One of the things that happens when you try to build and grow an institution is it really helps to understand who's it for, and what's it for. What is the change we are trying to make?"
@FlixStarStudios
@FlixStarStudios Год назад
Seth is the man!!
@des7638
@des7638 8 месяцев назад
phenomenal questions. good stuff
@hamidoudrammeh8624
@hamidoudrammeh8624 Год назад
Thank you Tyler, great conversation. Was wondering if you could interview Moshe Hoffman and Erez Yoeli they wrote interesting book called hidden games
@bakarycisse_cibak
@bakarycisse_cibak 5 месяцев назад
Keep asking questions and never stop to go deeper 👎
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