SFMC How To Create Dynamic Images in Salesforce Marketing Cloud

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Cameron Robert from Datarati demonstrates 2 ways to create Dynamic Images in Salesforce Marketing Cloud.
What you'll learn:
» How to use the Dynamic Content block in Content Builder
» How to programmatically display images using AMPscript and Data Extensions
Introduction: (0:00)
Dynamic Content Block Method: (1:14)
Programmatic AMPscript Method: (5:01)
Summary: (13:14)
Further reading:
• Introduction to Programmatic Marketing Content: developer.salesforce.com/docs/atlas.en-us.mc-programmatic-content.meta/mc-programmatic-content/index.htm
• AMPscript 201 Example: developer.salesforce.com/docs/atlas.en-us.mc-programmatic-content.meta/mc-programmatic-content/AMPscript201.htm
• Trailhead - Create Dynamic Content: trailhead.salesforce.com/en/content/learn/modules/content-builder-features/create-dynamic-content?trail_id=create-compelling-content-with-content-builder
• Trailhead - AMPscript for Non-Developers: trailhead.salesforce.com/en/content/learn/modules/ampscript-for-nondevelopers
Want more information?
Contact us: www.datarati.com.au/contact-us/
Email us: hello@datarati.com.au
#salesforce #marketingcloud #tutorial #datarati

Опубликовано:

23 июн 2020

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Комментарии : 15

@ravikantkumar7310 3 года назад

Excellent explanation

@kuldeep.vkmalik 3 года назад

Thank you @cameron Robert

@thetechconsultant 2 года назад

I want to add that it's been easier for me to use AMPscript for my dynamic blocks whenever we need to test something where a DE hasn't been set up yet. You need the DE in order to set up your Dynamic Block rules, but you don't need it for the AMPscript.

@thetechconsultant 2 года назад

Also, keep in mind that he only showed you one way to write the AMPscript. It's not the only way to write the AMPscript. There's many ways to write it, especially if your task is more robust.

@katiaconsultant8865 3 года назад

Amazing! Can I also trigger these based on different Child BUs? I need to include this element as field into my DE? or there are other solutions? thanks!

@llpict 2 года назад

this is great. Is there a way to pull in dynamic text over an image in salesforce MC

@fabiogloor 5 месяцев назад

Thx for that video. I saw that SFMC supports AMPscript but also JavaScript. Is there any advantage if I learn AMPscript if I have already JS know-how?

@nickong3430 3 года назад

hello! thanks so much for this! Can I check how I can make those images clickable? So add a different URL to the white, and blue dresses so users will go to the respective URLs they're supposed to?

@ImplementationGuru 3 года назад

Hi @Nicol, great question! You can do this by making another AMPscript value - such as @ImageLink - in the AMPscript block shown in the video, and setting that value to be the correct product link for each product. Next, add the appropriate tags around the img you want to make clickable. In the "href=" section of the tag, you can output the @ImageLink value by using RedirectTo() function so it looks like this: href="%%=RedirectTo(@ImageLink)=%%" Check out my video on Alias Tags & Tracking to learn more about the RedirectTo() function here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-e_Ohqm4kie8.html

@srinivasv1449 2 года назад

Thank you so much for this, I am looking someone who can help me building emails, can you help me ?

@CCCCCCCCCCCCCCCCCC37 2 года назад

Is it possible to have a dynamic background image using AMPscript?

@thetechconsultant 2 года назад

You can, but it's better to use html for that. Just set a class and include the class in your style tags

@chabellycespedes6712 3 года назад

How can I create a dynamic content block ? By replacing what I have on the content block?

@ImplementationGuru 3 года назад

Hi Chabelly - The Dynamic Content Block can only reference content blocks that have been saved in Content Builder. If you already have content build in your email - click on the content block and "Save" it to Content Builder - this way you will be able to use it in your Dynamic Content Block selection.

@chabellycespedes6712 3 года назад

@@ImplementationGuru Thank you! I'm new to the marketing cloud and I really like how you explain your videos! I do have another question: what if in the email I wanna add a promotion but I only want that offer to be visible to a specific audience that qualifies on the data extension and for others that do not qualify to be invisible. How can you set this up so that it's sectioned out so dynamic content can be used?