Order my first book 'Build, Don't Talk' here: amzn.eu/d/eCfijRu
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Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: hi.switchy.io/BlankoxRaj
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In this episode of Figuring Out, Raj Shamani talks with Co-founders of SUGAR Cosmetics, Vineeta Singh and Kaushik Mukherjee.
From starting fresh and making a huge breakthrough in the Indian cosmetic market, Vineeta and Kaushik have several lessons to share for budding entrepreneurs.
Vineeta Singh is the Co-founder & CEO of SUGAR Cosmetics. She is a mother of two boys under 10 and alumnus of IIT Madras and IIM Ahmedabad. She is a role model for many of her millennial customers today
Kaushik Mukherjee is the Co-founder & COO of SUGAR Cosmetics. He is a TEDx Speaker and alumnus of BITS Pilani and IIM Ahmedabad. He is also an Ironman triathlete and marathoner.
SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles. Scaled from INR 0 to 100+ Crores in turnover within 4 years and currently available online and 1000+ retail outlets.
Watch the video till the end and subscribe to the channel for more pieces of value like this!
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🎧 Listen to Figuring Out Episode with Vineeta Singh On Spotify: open.spotify.com/episode/5e1y...
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Timestamps:
00:00 Intro
02:02 Why you should never do BOGO
06:58 Benefits of MBA
15:19 What to do after B-School?
17:36 How to start to make it big in life?
19:47 How did they start dating?
24:48 How to decide your business model?
31:25 Why did their first startup fail?
32:38 Looking at the bigger picture
34:39 Sunk Cost Explained
36:46 Why should you complete rather than compete?
44:43 What was completion for them in the beginning?
49:00 Why did they start?
55:52 Gamification Explained
01:02:47 Guess the Price Game
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My gear for shooting this video:
Canon EOS 200D II 24.1MP DSLR Camera: amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: amzn.to/3XeN0aL
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
To Know More,
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
29 июн 2024
