SHINEe REACTION | KEY 키 'BAD LOVE' MV 

Yayy, another Shinee related reaction! Thanks! 🙂

SHINee really gave us 3 AotY contenders and so many SotY contenders too. Here’s to the next decade of SHINee world!

This album was a masterpiece! Key always slays like the King he is!

"Bad Love" is straight out of classic '80s - rock ballad/ electro-rock/ dance-pop. However, it mixes in '60s, '70s era sci-fi elements. If you like the sci-fi retro theme in Key's "Bad Love" MV, if you haven't already, you should check out his "Bad Love Mood Sampler" video -- it's a teaser video that came out a few days before Bad Love's release. Now, that video is straight out of a '50s or '60s sci-fi TV show or movie and the storyline is connected to SM's Universe concept. Which will make all the campy-cool space images in the "Bad Love" MV make a lot more sense. As with everything SM Entertainment does, it's all connected, so you have to take into consideration the storylines in Key's other MVs, as well as all of SM's other group MVs, etc. in order to really understand the storyline in any of its groups' MVs. For example, the space theme in "Bad Love" is connected to Key's pre-release single "Hate That ..." MV, as well as pretty much all of SM's main storylines in all of its groups' MVs. The overall theme in SM's SM Culture Universe is all about space and other worlds, etc. Key said his style is more retro '80s/'90s MTV, so that's the treatment they used to come up with his comeback concept. SM's songwriter Kenzie was the lyricist/producer of this song with contributions made by Key. Key came to her with the idea to create a retro '80s/'90s style song that fit his vision for what he wanted this album to represent, and this is what Kenzie and Key came up with. Everything you see and hear was designed by Key. This is 100% authentically Key's style -- from the storyline of the MV to the sound and style of the song, to the outfits everyone wore, to the set design, etc. -- it's all based on his ideas and design. (He was even the one who helped design the backup dancers outfits.) It's Key's vocals you hear in the whole song -- including the deeper whisper parts. The person in the mirror is the woman who is haunting him with her bad love. He is thinking of her and remembering what she put him through during their relationship, so she appears in the mirror like a memory that won't go away. As Key has explained, the storyline in this MV is about how his character is going crazy, trapped in his mind, and while watching TV he projects himself into the scenes on TV. Every time the channel changes, his character is shown in a different scene in the MV. (And it's not modern day TV programs, as you can see from the aesthetic, it's supposed to remind you of '80s/'90s international/U.S. TV programs.) That is why at the end you see him haggard and worn out looking. The TV goes fuzzy and he is pulled out of his crazy warped fantasy world and brought back to reality. Where he is recovering from the "Bad Love." I think "Bad Love" has become my favorite song of the year, and it's not just because I am a Shawol. (Minho's "Heartbreak" is now a close second. :D) I mean I can't even think of a song that came out this year, or even in the last few years, that compares to how much I love everything about "Bad Love." As you know, Key is our fashionista of the group, who is SHINee's stylist for a lot of their MVs and stage outfits. He is known for really paying attention to detail when it comes to fashion. To Key, fashion is about being unique and looking for ways to stand out, without being outrageous. So everything you see him wearing will be very trendy and fashion forward. Key can pretty much wear anything -- time and time again, he has shown that the fashion styles and clothing that would often look ridiculous or just average on most people, when he wears it, always looks high fashion and cool. That same thing could be said about all the members of SHINee, with their own unique styles. Many people in the industry look to Key when it comes to fashion trends. That's also why SM has made him its director of fashion. Key is friends with several big name designers. With SHINee's experimental concept, the group is also known for creating fashion trends, so designers really covet a chance to work with any of the members of SHINee -- but especially Key -- because SHINee will give them street cred and undoubtedly make them more popular. Key is also known as SHINee's dance copy machine. He has the ability to see and remember choreography the fastest in the group. He only needs to watch the dance once and he has it memorized. And on top of all of that, he is SHINee's fluent English speaker, and he is almost as good as a native speaker. That is why his pronunciation of the English lines in his songs are so crisp and clear. That is also why he specifically included "Helium" on his Bad Love album, which is all in English for his international fans. (He spent time when he was in middle school studying in Australia and the U.S. and his grandma had an English tutor when he was growing up.) As a member of SHINee, Key's amazing vocal range and dance skills shouldn't be surprising, that's just what the members of SHINee are known for. Not only is Key an amazing singer, but he is also one of SHINee's rappers. How often do you see a rapper with that type of vocal range? That's why SHINee are so highly respected in the industry because almost no one can do it the way SHINee does it. He is also a K-drama and movie actor, so he knows how to act. And, as a musical stage actor, he knows how to use his full vocal range, and he has no problem projecting his voice to the back of the theater. Plus, he is one of the most popular guests/cast members on variety shows, so he knows how to capture people's attention. As SM Entertainment's experimental boy group, everything SHINee does is meant to be the first and they are expected to set the trend. Everything the members of SHINee release should be a sound and style you have never heard in Kpop before, because they are the ones who are supposed to introduce the next style and sound to the industry. With every new song SHINee produces it's expected to be different than the last -- including the members solo work -- so you will never hear the same style or sound from Key in any of his songs, even on the same album, and yet, somehow it will always be very Key-like. The industry looks to the members of SHINee to show them what the next song style and dance trend will be. When any of the members of SHINee does something, the industry takes note and follows suit. SHINee debuted in 2008, and over the past 13+ years, they have started the trend with almost everything -- with every one of their songs to their dances to clothing trends, to live performances, to the way Kpop is promoted -- there is almost nothing that can't be attributed to something SHINee has been involved in. And Key's solo work is no exception.

I still enjoy this song so so mcuh

Oh, Almighty Key! Yes!! Loved it. Ladies, you've got to check out Minho's Heartbreak! Yolanda, you are not ready! MERRY CHRISTMAS ladies.🎄🎄

BIGBANG will be releasing a new song this spring.

I love your reactions to SHINee so much… technically, this was difficult to watch due to the audio and video quality of the MV, though. Looking forward to future videos! I’m here for it.

Please react Taemin'-Advice and Minho- heartbreak please please please 🙏🙏