In just 4 years Tonic Studios in Columbus, OH has gone from a 2-person operation in a basement to an 11-person team that's rapidly outgrowing their current 5,500 square foot space. Now they have a truly stunning screen printing business. We visit Tasha and Andrew at their fast-growing shop that's driven by putting customers and employees first.
Check out Tonic Studios: www.tonicstudi...
Learn more about their growth here: www.printavo.c...
"Custom t-shirts with over-the-top service" is their moniker - and it's obvious that Tonic Studios have fulfilled that mission for hundreds of customers. The majority of their sales come through word of mouth, Instagram, and their deep connection to the Columbus community. "We don't advertise anything! We don't even contact people. It's very weird how much work just comes to us that we spend zero effort obtaining. It just walks in the door!"
By nailing two distinct niches - boutique-quality custom merchandise for local food & alcohol businesses and printing affordable custom products for local nonprofits - Tonic Studios have planted themselves firmly in their community.
Their values don't stop at treating their customers well. They're also big believers in their staff. “We're lucky. Our staff works so hard for us. We are not absent owners. [...] It’s our responsibility to foster a sense of ownership and accountability.” They've even just started a profit sharing program with their employees, so they’re distributing a percentage of their profits quarterly - directly to their employees.
Tonic also uses a screen printing pricing model that's based on print cost. They don't markup their garments at all - instead, they roll all of their overhead and additional costs into a single printing fee. This has actually let them compete with other shops because they can clearly show what they're charging - without involving an arbitrary markup on the t-shirts and garments they sell.
A huge thanks to Tonic Studios and the entire team for taking time to let us visit. This is a great look inside a blossoming custom apparel and screen printing business - Bruce asks about pricing, hiring, growth, and much more in this insightful and candid tour.
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28 авг 2024
