"Show me the $$" and other pitfalls to avoid ❌ 

Is the story of fundraising about getting money in the door? Or is it about encouraging generosity and solving problems?
What are the gimmicks in our industry that have always made you laugh? (We know a few just popped into your head)
👊 Punchline: Honor your mission and your beneficiaries by not making it gimmicky and tell the truth.