why do birds created the Siemens Household Appliances Sound Logo as an adaptation of the “Siemens AG” Sound Logo, which was also created by why do birds (vimeo.com/2193.... The aim was to translate the brand’s attributes excitement, precision, refinement and confidence into sound.
At the center of the campaign is a 20-second spot explaining the advantages of the "inductionAir Plus". The induction hob is particularly suitable for open-plan kitchens in the middle of the living room where no extractor hood can be installed. Instead, with the Siemens innovation, odors and fumes disappear in the centrally installed exhaust slot.
Advertising Agency/ Spot-Production: Saatchi & Saatchi
Client: Siemens Household Appliances
Sound Logo Production: why do birds
Campaign Launch: 11/2020
more information at:
www.whydobirds.de/en
12 окт 2024
