Small business owner takes tie-dye from hippie to hillbilly 

WESTVILLE - B.J. Latta, is the owner of the Hillbilly Fabulous Tie-Dye Company out of Westville. His company started somewhat accidentally when he and his family decided to purchase a tie-dye kit to make shirts as a family activity.
“When they rinsed out I was really disappointed. I was like, man I’ve worn tie-dye my whole life. It isn’t supposed to look like this, it’s supposed to look bright,” he said.
The Cherokee Nation citizen decided to try again and began to use Facebook groups and Google to figure out techniques and tips. He began to realize that he greatly enjoyed the artistic outlet that tie-dye gave him.