So...What's Up With Apple Vision Pro? And What's Next? 

It is very, very expensive. However, watching a movie on VP is awesome.

Personal theater. I don’t have room for a tv or able to watch at a volume to really experience a movie. Visionpro solved those issues for me. Wish it is 1/2 the weight and price. Still hurting from the purchase but the video quality of movies and some dedicated contents is stinking amazing.

Price is NOT the #1 problem of the Vision Pro. The problem is that most people (aka average consumers) STILL don't see utility in using a AR/VR headset. It can cost $1,000 and it STILL would be collecting dust in people's closets after 1 or 2 months.

I love the AVP and use it almost every day. I rigged it with a halo headstrap so it’s totally comfortable now, as I couldn’t wear it with the straps Apple provided. Love it for immersive movie and entertainment experiences. And with the halo headstrap, I’m able to take off the light seal for augmented reality applications, and the AVP just floats in front of my eyes like a pair of glasses. That way I have all my peripheral vision. It’s such an amazing product, can’t wait for the next iterations. I’m also really looking forward to the extended Mac display for work situations, video production, etc.

A cheaper Vision model is the way to go but comprising on the display & with smaller FOV is a massive mistake. I hope that’s not the case.

Ppl don’t realize that they updated hand tracking from 30hz to 90hz. That’s a huge update

I went to pick up a new iPad Pro the other day and booked a demo to try the VP. I felt like I was on drugs after I took it off. If it wasn’t pushing 4k, I’d probably have walked out of apple right there with it in hand. Insane tech, it’s almost hard to believe it’s real.

I'm in Singapore and most of us live in tiny apartments/flats with limited living space. I think it will sell very well in Asia considering our population density and overall smaller home sizes as compared to the US. Rather than spending thousands of dollars on renovations to maximise space or getting multiple monitors, a single AVP headset virtually extends our computing needs way beyond physical boundaries. Really look forward to the cheaper model when it comes out and I believe it will release much sooner than expected.

If the processing was done on the iPhone, wouldn't it drastically reduce the iPhone's battery life?

Well the cheaper model definitely doesn’t need the front screen. So that has to be some money saved right there

Money , I love it but there is nothing that I necessarily need it for for 3500.

I bought the AVP on day one with the intention of seeing what the hype was then returning it. But I was blown away by the quality and spacial video experiences. I now use it almost daily to consume media. Flying with it is priceless. Comfort is great for me as-is - no extra straps. Sharing was a fail in my one attempt. When the ultrawide display is enabled, it'll be perfect.

Brian, did you kill your signature "that's a bad apple" joke? It was funny!

I love my AVP - i use it every day for content/entertainment and some productivity. Love some of the exclusive spatial apps like What If and Spatial video. Everytime i watch a video, i am always in Awe with the resolution/sound. It's quite literally my new "mac" Obviously the weight /comfort is a big issue for many. I can't highly recommend enough to buy an adapter that allows for a trop solo strap knit to help with weight. Game changer. Hopefully when Apple releases a more affordable model, it's lighter , and I think that will sell just as well as any Macbook Pro would IMO (I still wouldn't expect iphone like sales just yet, VR is not for everyone)

Wish they would "de-prioritize" the price

I really do want one. As I would watch so much content and having the Mac display bigger is awesome! The price is too high for me. Apple Vision is not yet available for the United Kingdom.

I hope AVP brings 3D back to market acceptance. I’ve been shooting 3D vid w my 15 Pro max, which is why I upgraded from 14

VisionPro is doing exactly what I expected following the initial hype. It is a very niche product with limited applicability to the majority of consumers and like 3-D TV's it is a hard sell to ask people to wear a heavy headset for hours to consume content. The closer they can get to regular eyewear the better and more market share they will gain.

Apple could afford to sell the Vision Pro at a loss if they are serious about owning the market. That would take real courage and commitment.

I love my Vision Pro. Mixed reality is definitely the future, at least for me as a 2D artist slowly expanding to 3D the canvas that Vision Pro offers for 3D experiences is incredible. For me it’s a creative device and media consumption. Im hoping to develop for the platform in the future .

Love mine. I use it regularly and am developing some apps for it. When a cheaper version is released developers will see the market grow. Here for it!

Damn this was a great video! The hard work shows Brian!

What’s stopping me? That price! And the fact that I would use it mostly to watch content and most of the time it is easier to prop my iPhone on the windows sill while I wash dishes than sitting down with a TV on my face.

I predict Vision Pro usage will be exponentially more greater. It has already shown to be a great piece of hardware. Just needs the software integration for different uses and more people will get on that. Has a bright future.

I will focus on what I would like most and that would be to watch a live sporting event up close from AVP. I am enjoying my AVP but crazing more content and the next IOS update.

I would also love to see 3d object persistence after you turn the device on and off. That would be amazing. Again allowing someone else with a vision pro to tap into your 3d layout

The updates for 2.0 are huge. So pumped

It’s not dying it’s just gonna take time

I’ve seen so many people talking about the AVP costing 7x more than the Quest 3. I’ve seen no one then multiple the number of AVP units sold so that we can talk apples and apples. Because then, things get really interesting - especially for a first-gen Apple product.

It’s just a tad too expensive currently 😢

I think it’s partly that people get quickly underwhelmed with VR. I keep hearing plenty of people excited when they get it (VP or other VT headset) and after a bit of usage over a couple days or weeks or even months, before long they just kinda wander away and need come back. VR is better than ever, but still not easy enough for much more than a mind-blowing gimmick for most people.

the biggest problem with immersive content is quality. 4k is barely good enough for vr content. 8k looks great, but the size of the files is huge.

I totally agree regarding the ‘sunglasses’ product. They should definitely be called iGlasses 🤣

I’m totally into Vision Pro tech and if I could afford one I’d definitely do it. But maybe in 5 years it’ll be at like the cost of my M1 MBP (when bought at release) and I’ll dive in!

THANK YOU FOR CALLING IT FOOTBALL ⚽️!!!

I want to be able to use Persona in my software too!

I actually think they could soup up an M4 chip to replace the two chip system on the current Vision Pro and reduce the silicon costs to make a cheaper Vision product.

I did’t buy it for the entertainment aspect of it… WHICH WAS KILLER…. But for my workflow. Saving accumulated seconds in editing, opening emails, looking at RU-vid, opening and closing windows and tabs. I KNOW that i have become for efficient in how i work. All why watching different things while i am doing different things. A multitaskers dream.

Thanks for sharing. I appreciate the Vision Pro technology. Blessings on your day.

Great video! I have the VPs and they are fun to use with my Macbook, espcially now how the keyboard punches through the environment now! The latest beta update with the new placement of control panel and volume, etc. was much needed. Its a fun, but not necessary productivity tool, that I'm excited about the future with it.

Just got one. Needs phone support. More iPhone native apps. Better api kit for devs to bring over the features they already use in their iOS apps. Ability to clear display of apps and leave environment on.

You hit the nail on the head when you said it's just like the Apple Watch when it launched. Market has room, apps are not all that much, waiting for some fine tuning to make it more appealing to a larger audience. Going to wait before getting one myself, but am recording Spatial Video content now on my 15 Pro for when I get it.

They could have easily implemented the A.i into the Vision Pro. It would make using it a game changer, I have one myself so, having a virtual assistant in augmented reality would be an amazing add on for productivity.

Keep up with the videos bro!

I love the front display. I have a feeling it will be removed, but I love it. I think based on the resolution, it probably isn’t that much of a cost savings to remove it…

I think Vision Pro is amazing. I don’t own one, but got to use it quite a bit. I think they probably could’ve figured out something else for the light seal and headband option. To make it more universal and not so customize.

Impressive video brother good information share

One last thing, Get ride of the all white load screen of cloud computing. My eyes are hurting for no reason That is the worst part of cloud right now.

After using multiple headsets including the Vision Pro, I feel meta quest is giving you the best value for money. If the Vision Pro was at that 1500 mark I would have bought one. But at the current pricing it just doesn’t make sense

Thanks Brian Tong! you are the best bud!

Price for the vision is the issue for normal people. Also, you are right a smart glasses line that has their beats and add in their new AI. Would take off.

I sent mine back. Watching movies. Insane. But that's about it. Needs more qpps and useful things. $3499 for a movie player doesn't cut it.

Love it for movies, but hate that there isn’t an easy way to sync up to a proper surround system. Any chance of seeing Apple TV4K support in 2.0? Or has anyone found an app that makes it possible to simulcast with AppleTV?

As soon as I heard the news about not working on the next gen I went out and spent the $4,400 right away to buy one. Worth it by far! This thing is amazing. I just needed to know it wouldn’t be replaced for years to come. Now that I know that’s the case I’m happy with it. A cheaper model next year for poor people is fine but it’ll be stripped down on tech and features.

The last thing that is missing is to be able to share persistence of AR objects. Meaning if I set screen layout in a certain way and other separate VP headset can access the same alignment and positioning of virtual objects. The second thing is to allow access to the lidar as part of their Enterprise API access feature.

Like most people, it’s the price along with the lack of software support. It’s a lot of money to pay for something with just a few use cases.

I’m Still waiting for it. I hope it will be available in Luxembourg soon

You're pretty much spot on. There are things on the VP that I wouldn't miss (if I had one). I don't need virtual eyes. Weight is a big issue and maybe they could offload some of that into a battery/cpu combo and make the VP more of an I/o device. And did I miss the audio solution? Ambient audio is not going to cut it. We'd need some sort of sound isolation to make it convincing. With optional feed through of course. All devices like this will be driven by content so that has to happen. Now, about Meta. I think they have a product that is overpriced and again the content is not there. They need to get AI in there yesterday. Don't leave us hanging. It's possible that the price point is still to high for middle class but hopefully that will come down but you have the glasses floor and those sunglasses are expensive anyway. Get the glasses component priceworthy and they'd kill the market. I don't think Apple will do that because at some point or another VR is still their bailiwick.

That they are working on a cheaper headset is good news for the "masses", it means that developers can get their product to more customers. This headset should be lighter too, leave that load to the iphone or Macs and take the concept of beeing an accesorie of them (taking in consideration that the new IA cheapset are coming).

next affordable model should compete head to head with the Visor from Immersed. This will be the killer product and can replace the iPhone one day

Trying to use the product as a medical device but there are major regulatory hurdles and it would help if Apple was more compliant.

I just find it amazing, that how a creator, can ignore one of the possibly biggest downside of vision pro: loneliness

Baller takes! I would love some meta glasses competition

8:16 It is a “walk around and move experience.” But I guess that speaks to how you use it. I take and will take more 3D pics and videos - often out and about on vacation, or (carefully) playing with my kids, etc.

Apple, test w/pros @ SFO with air traffic controllers in ATC centers. Seems like a natural fit sending radar data into an AVP 3D virtual environment

Hey Brian, a solid video. The FOV needs to be like the Rokid AR Lite and I did not know the hand tracking went from 30 to 90 hz For ENTERPRISE related solutions, a better latency time of 90 would be very useful particularly when you combine that with the ability to use a mouse whatI’m talking about is tech and biotech stock trading options specifically that require a split second decision making and the headset ability with the visionOS 2 with the wide screen capability incorporating three screens at the same time would be very useful for that

Yes, the Apple Vision Pro is too expensive. Your idea to cut the cost by removing the external eye display, and tethering to another Apple device like the M series iPad Pro or M series Mac systems is a good idea, in addition to Apple possibly creating an iPhone with an M series chip… if the cost could be 1.5 - 2K starting price maybe I might look at one…

Hi Brian great video. Don't worry about calling Soccer Football because it's real name is association Football most Europeans don't know that. and Scocca was an abbreviation of association.

I am absolutely hoping to get the cheaper model of the Vision Pro when it comes out. I'd like to see it made with more light-weight materials as well. I also want a bit more focus from Apple on the VR side of things -- I'd like to see them partner with Sony to use the sony VR2 controllers and have access to Sony's VR2 games, and maybe offer some benefits to Sony in return.. that would be a good partnership, especially since they both have eye tracking. The tough part for Sony's VR2 has been building a big enough market to entice developers to actually make games for it, so I could see this working! But, I also think the further development of Sports apps and maybe a Netflix show or something made with immersive 3D VR180 video in super high resolution could REALLY sell it as well. It needs those truly killer apps still. One great feature would be a partnership with instagram or tiktok for a 3D-VR feed. Like a separate tab that features only the reels/etc that are made by creators filming in immersive video.

the prIce tag!!

I use my AVP just like my MBP16, 1-3 times a week For specific purposes. My Daily drivers are my iPhone 15 pro Max and my iPad Pro 13 M4.

It's so hard to explain. I love my Vision Pro and I struggle to find enough things to do with it regularly. It still shows a lot of promise. #1 reason I use it now is to play Demeo and #2 is to watch movies (especially 3D).

Thanks for the video.

Immersive video and multi camera angle are not gonna work. If you require the viewer to constantly look around or switch camera angles multiple times just to see the best shot, they're gonna get pretty tired pretty soon. There's a reason we have directors, their work is to pick the best shot and we just relax and enjoy the action. Remember the multi-angle DVD or the "immersive" 360 videos? this is gonna be the same thing.

I love my Vision Pro and spatial computing. I am disappointed they have not added Final Cut from the iPad Pro to Vision Pro yet….also it would be great to have a few more killer apps ala the NBA app and the Apple TV app for Vision Pro….I believe it’ll get better in the coming months from an app perspective though.

I think it’s a great product but boy is it expensive! I do worry that it would make me bad after using for any length of time.

The pricing of the ‘standard’ or cheaper model will still be eye-watering 😂

Want one, think I'm the exact customer who would be ideal for one. Still think it's too expensive and heavy.

Insane tech , but top heavy and no apps too expensive.

Brian, you have the inside track with Apple. When do you think we will see the expanded Mac Virtual Display? We need that ASAP!

I was thinking the same meta glasses nailed it

They should give low cost eye glass as accessories. A low power smart chip enabled glass. Which can just see the screens or just one screen pinned using the main device. Like, when everybody wants to see a movie. Everybody pick one of those accessory glasses and enjoy the experience, it doesn’t have to be immersive as it is for the main user . It just have to let people participate in the event.

Brian i just finished your video. Hey you should be a tech advisor in the PR department for sure for Apple. Your suggestion concerning the AR glasses like the meta ones that would be designed around Warby Parker or whatever is a spot on fantastic idea . 1. AR glasses based on what you just said which I totally agree. 2. Light headset for concerts sports, etc. like I put in my other discussion thread If those two areas could be incorporated by Apple, they would dominate this sector

i totally forgot about this thing

For me personally I would love to see Apple create a cheaper model with macOS connectivity I do not mind the iPhone tethering but it needs better visual effects that gives you the matter of appearance you are in the future.

Too expensive... and I really don't need one of these. Maybe I'm old....

Totally agree about Warby Parker Apple Glasses idea. Been saying that for awhile. Especially now that they are moving into AI. They should also build a full TV.

Look over your shoulder at the original Mac and consider what that cost when it was released and how limited the capabilities of it were at the time. It’s not for the mass market right now hence the Pro in the name. I think that Apple realizes that the most compelling use case for the average consumer is the immersive content (sports, concerts, TV) but to get content produced they need a large market so they have a chicken and egg. They’re prioritizing a lower cost model to get it in more hands. Regardless I’m convinced the Vision line will be successful.

Still won’t replace a tv if you’ve got a few people round to watch a movie. But love the thought of owning one… just sooo expensive💰💰💰 I’d rather buy the latest iPhone for now

Apple allows you to show anything in the developer beta since the developer beta is FREE and available for ALL users. Most of us already downloaded it.

Apple needs to figure out how to unite humans again. Our lives have been disrupted by our electronics. Watching a sports game using the Vision Pro sounds cool, but there goes one more thing I do in the company of family and friends.

The Apple Vision Pro for me would be more a theater experience. As you been expressing the price point is too high. I know the quality of device is great. It’s just the price for me. Side note how much is the refrigerator you have that has the display?

Price price price.

great job Brian. exciting things coming for Apple in the Vision Products space for sure. so excited about gaming on Vison Pro Games

My opinion is that in China, the sales volume cannot be that high, maybe toB will be a little more, because many geeks or digital enthusiasts have already bought it in the US

Whats stopping me? MR Tong? Price is TGH! ( too goddam high!) Lol

I’m so excited about the VP and I really wish I could afford it. It costs more than the car I drive :| I’m sitting here watching reviews and looking at the VP App Store every few weeks like there’s so much cool stuff on there I want to try! I can’t wait for a cheaper version

I’ve just got back from having a demo. Holy shit it’s awsome but that price! If it were half the cost I would have walked out with one.

I've had this thing since launch. I primarily use it to watch live sports, movies, tv shows and (like right now) as a massive screen for my Mac. The spatial videos I take on my phone are also amazing and panorama photos are unreal. The apps are pretty weak, but I have HBO, Disney, Apple TV and Paramount+ as great apps and I can still watch Netflix on Safari. The downside is the frontloaded weight of the thing and the marks it leaves on your face after use. I've had all the Quest VR headsets (even the old Rift ones) and none of them have been this uncomfortable. I'll be watching a movie or show and during slow moments I'll start realizing how uncomfortable it is. I'm a lot more disappointed I bought the new ipad. About the only thing it's good for it watching shows on a plane. Total waste of money for me.

It is too expensive