Solar Finance is CHANGING Forever with Jake Hess 

There's no "installation side" of "the business." There's installers that can't sell. And "sales reps" who can't really explain WHY and so they sell the wrong things, almost always, the wrong way, on thin margins for "installers" - without the proper protections and warranties and features and benefits included in the "deals." There's too many people selling - and not knowing what to say or do- and too many "experts" talking about solar power the wrong way - and the notion that a "sales rep" won't "trust" an installer??? That is pure comedy! Banks can't sell either- so they feel obliged to open these kinds of avenues - but if they understood the real problem - the lousy ads, the awful advice, the awful training, and the failure to understand the product- they'd say no - we don't need this. We just need to better understand the product. TPO is not "solar." It is what sales reps and banks do because they don't understand what's really going on with solar power. The "grand reshuffling" - as I've been calling it for years is definitely happening- but mostly from inertia not truly informed directed leadership - in my opinion - I've been telling my team for several years that software will be seeking to combine with lenders and eventually installation groups- because, well, that's how companies are supposed to be set up- it's just that "solar" as the industry has allowed itself to be- is a broken box of toys with pieces missing everywhere- for absolutely NO good reason AT ALL! But let's see how this goes- so now - the "musical chairs of consolidation" (Really just reassembly) has gone from "grab a chair" before the music stops to "grab a table" - or maybe we're at "grab a section" of the ballroom- and next it will be "grab a ballroom" (the dealerships only model you've seen happening throughout the "EPCistan Region" of the "solar world." Next it will be sorry, there's no more ballrooms - would you like to buy some? That's the model- and VC will chase this, thinking that it is a bankable business model- until the red water marketing dries up, the VC runs out - and it all breaks up again - unless anyone in the "solar" world wants to wake up and buy the info they need about what's REALLY going on with Solar Power. Solar City back in the day used to make deals like that- acquiring entities that had some sort of unique customer acquisition methodology - there's still opportunities like that out here to change everything about this industry. ALmost overnight. Or more likely, during the day.

To a experienced electrical contractor, solar is just another electrical project to make some coin. Solar is so simple, the NEC has only 11 pages dedicated to solar in the code book. Nevada did the right thing, they got rid of all 3rd party solar sales people and rightfully so placed the authority with the contractor, who takes all the risk might I ad.

The banking system is geared only towards big businesses. They won’t lend to individual homeowners and small business owners. If we want financial security in these increasingly predatory and dangerous times, when only 1% oligarchs are getting ahead, we have to do all of the work ourselves.

Great insights shared on this one. 👍🏻

Probably would have liked to hear a short intro on what Solarcon (interesting name choice) is and what the background of the speaker is.

Diy forever

So so saddening 😢😢

And or the banks are wise to ohm's law in your equipment could only put in less than 20% And who gets to pay for the missing 80%

Who are the banks being spoken about specifically, I feel like Sunnova is being referenced but is it mainly solar lenders being spoken about ?

lightreach :solo

Where did you get the idea that the installers operate on a thin margin?

So sad, any good news for end users!

The Fed kept interest rates artificially low for far too long. Endless rounds of quantitative easing put far too much money into play. The inevitable inflation started to happen, and the worst may still be yet to come. Listening to two sales people, who benefitted from the money faucet being left wide open for 15 years or more, complain about banks now wanting to have tighter controls on how money is spent on these projects, is very interesting. Given the proliferation of predatory sales and lending practices, which resulted in thousands of customers getting a massive solar loan (and oftentimes a sketchy solar install), it's hard to feel too much empathy for what the solar sales industry is dealing with, today. This was unavoidable and will weed out the unscrupulous and the untalented. In the end, it will be better for the consumer and better for the industry. Frankly, anyone who can't afford to install solar without getting a loan simply shouldn't do it; the math just doesn't add up, especially when you throw in higher interest loans. ROI is faster w/o a loan, and faster still if you DIY as much of the install as you can, paying for it with cash.