SONY BRAVIA 9 Pulling You From OLED? 

Excellent presentation of all of the top tier 2024 TVs! Very informative and technically correct explanations in an easy to understand discussion with FOMO! We all learned a lot about the new advancements for this model year. It's also thanks to you and FOMO that persuaded us to offer our most aggressive launch promotion for Sony's BRAVIA 9 QD MiniLED TVs, LG's G4 MLA OLED TVs and Samsung QN900D and QN95D. Now through May 26th we're gifting our clients with a 10% store credit. Thank you Brian for posting the link to our website in your description above.

I have a 1080P Sony 15 years old still working. Sony is hard to beat.

A95L keeping me away from mini led. More than bright enough and good enough whites with amazing color

Even without reviews, I am convinced about the Bravia 9. I watched a comparison video by a French channel that showcased scenes from Dune on the Bravia 9 versus the X95L. The difference was stark, not just a minor incremental change that requires scrutinizing details. The Bravia 9 was significantly brighter, with vastly improved contrast and fuller colors, akin to a QDOLED. It seemed to rival the X95L against a QDOLED. I understand the importance of not getting carried away by the hype, but the difference was indeed substantial. The comparison appeared to be conducted in a dark room, with no blooming, just crystal clear images, solid contrast, and a profound HDR impact. In a dark room, an OLED may offer "perfect contrast," but I don't watch TV in complete darkness. My viewing environment is a dimly lit room with some ambient light behind the TV. In such a setting, the contrast difference would likely be negligible, and without an OLED for direct comparison, the Bravia 9's contrast seems optimal. Furthermore, the price in Canada is quite attractive, even more so than in the US after conversion. I hope this pricing remains since we often end up paying more, but perhaps not this time.

I still have my LG C2 , the only things changing are upgraded chips and reflection on technology, but not big deal. The only way to jump to a new TV experience is when the world moves to 8K and is a normal thing. 💪👍

I have 3 OLEDs and have already decided I will be picking up the Bravia 9 so yes

I'm not a gamer. I'm a Blu-ray lover. If I had $6,500 and could choose between a 77-inch Samsung S90D/S95D, 83-inch LG G4 MLA WRGB OLED, or 85-inch Sony Bravia 9 mini-LED, I would have to go with the Sony Bravia 9. The way you guys are describing it, I'd be getting at least as much color volume as the Samsung and even more HDR impact than the LG. Even though I'm not making enough money for this hobby fast enough so I can purchase everything found in home theater dreamland in a year or two, I still appreciate knowing what my options are in home theater dreamland.

I know people are excited for the Bravia Series 9, but remember that it'll hardly go on sale. It's unfortunate, but it's the reality of Sony TVs. I previously wanted the G4 83", but I couldn't pass up the Samsung S90C 77" for ~$1600 after cashback. I hope everyone enjoys their new TV's in 2024.

You two guys are awesome for not being biased and really digging into the details. I was trying to buy the best TV for my media room and was really looking at getting A95L or G3, I ended up snagging a Z9K for the same price and I LOVE IT!! And I do mostly PC gaming!! Thanks Brian and Fomo!!

I just ordered the Bravia 9 75” and am coming from a 20 yr old 50” Panasonic Plasma, lol. I think I’m in for a technology shock.

I have a 65" LG C2 and I love it... most of the time. Sometimes the "neon" colors can be fatiguing with certain content and sometimes things just don't look "right." Case in point, part 2 of Netflix's "Rebel Moon" looks better on my 75" Sony Z9D in the living room --- more like "film" (think theater), when viewed on the Z9D, than when viewed on the LG C2. Based on my Z9D experience, I would take the Bravia 9 over any OLED. It's basically Sony upping their game again like they did with the Z9D in 2016 but now in 2024.

Thanks, Brian. I really appreciate your perspective and opinions, especially how open minded and non biased you are. I have both LG and Samsung OLEDs but am intrigued by the Bravia 9 based on your and FOMOs comments! Ps would love your thoughts on the upcoming Hisense U9N (+5k nits) @3,999 or the U8N (+3500 nits) @2,999

I think it’s amazing that the 30k plus monitor for the last 7 years has been an LED Backlight based tech and not oled and it still dominates TVs when it’s next to it, oled or led based. Years ago the pro monitor was oled but now it’s LED based and has remained that way still even now moving to 4000 nits.

Sony Bravia 9 is next level

Yes it can. But it's definitely a mind f×××. We love our Oleds 🎉🎉🎉🎉🎉

The Sony is using an interesting backlighting, going in the right direction for mini led. Let it cook. Lg oled is developed and the tech has matured nicely. I'm excited to get a LG G4 when they go down in price. also a PC gamer. Forza, helldivers 2, arma reforger.

I don't like OLED because of: Near-black banding. Black crush. Pink tint. Off-axis color shift. Color fringing (QD-OLED).

@19:08 reminded me of home alone 2. I was waiting for you to mention Cliff

Still the most intriguing bromance in home theater!

I want to buy a new TV coming from a good plasma. I really don't know what to do anymore? In the old days for me led's we're atrocious, not cinematographic, brighter but everything looked cheap, like it was more detailed but looked like it was filmed with a camcorder. I only watch movies and series at night, and im looking at either an X90L or a A80L in 75 or 85". Is Oled better for my situation? I love my plasma but its not bright. Would i love more light? I don't know? Its complicated to know before buying...

I think Im gonna stick with OLED until MicroLED becomes a thing

I don't give hate to Samsung or Sony, I give 💘 to LG and their OLEDs.

I don't think OLEDs have come far enough in the last few years, I am a die hard OLED guy but for gaming the image gets too dark especially when a game has a hud or some static element or just brighter games like spiderman, the ABL just ruins everything and we depend on the processing magic. Z9k is the way to go :D

Surprised to hear the previous color banding / posterization issue in game mode is still an issue on the G4. Is this true?

Will Sony keep jamming more LED’s into their TV’s each year adding to this technology? I’m looking to make the jump next year to a Bravia 9. The more mini LED’s behind the screen the better.

Really annoyed that Australia isn’t getting the bravia 9 65in

I still have my 900 Sony my a90j and now I want this but will see

Screw both of those kind of embarrassingly expensive TV's for now. Most content won't even use most of its power before it's toast in several years. The 85" Bravia 7 is the sweet spot that will last and be pretty amazing until things like data, compression etc catch up! Don't go smaller just to get these TV's with top specs. They won't be used unless ALL you do is watch or play physical copies of movies/games. Unless you're making a million a year, you don't want to be the guy with the 5000 dollar tv that will be almost identical watching streaming content as the larger screen half the price 👍👍

It amazes me WHY these high end tech TV guys even bother with ANY TVs not named SONY???? Makes no sense to ME.

Does the bravia 9 come under the master series label. There's a clear difference in build quality when you compare a master series to a non master series tv

The push to washed out picture in 2024 is insane! (Not from Brian Specifically) First we gotta accept the crappy S95D as a good thing and now the return of LCD panels with fancy lamps behind 😂 Just stop and repeat after me: "All top tier OLEDS look the same, so we try to push random crap technologies as innovation for 2024!"

I can feel Brian’s internal conflict. Big and slightly exaggerated colors va accuracy.

Gee boys..please ask Sony why the Bravia 9 is only 75 plus in the uk!??

00:31:53 FOMO lol

Is Bravia 9 good for sports

The new Sony on my C2 77 inch OLED looks as if you’re showing me a demo on VIVID at Best Buy. It’s horrible..and grey backgrounds to its outrageous reds…..just my opinion. I want to keep my retinas.

No 65 inch Bravia 9 in Europe, no party Sony. 🎉👎

I said it once and I’ll say it again mini Led is taking over.

Meh blown out va panel

I’m feeling pulled 😮

Bravia 9 looks awesome but for the great majority( including me) the Bravia 7 would be the best we could do for cost

Love seeing how active you guys are this year. Nice to have these companies competing again

Looking forward to watching this! This is the most popular question since we announced Sony's new 2024 flagship BRAVIA 9 QD MiniLED TV.

Remember OLED fans....before you dis the Bravia....remember what tech Sony DID NOT use to build the new master monitor. I bet you micro contrast and shadow detail will be good enough, not superior to, OLEd but all the other elements of picture quality will be phenomenal

Mini led and brightness has changed the game. When I saw TCL’s QM8, I bought a 75 incher… it’s so close now it doesn’t really matter anymore, but the brightness just changes the game.

Nothing to do with cost. Sony understands, you need 4000 nits for true Dolby vision and they did it, you can't get anyone than 2000 nits with oled

Cant wait for the actual reviews to come to form an opinion. Is impossible though not to have blooming. Sony is not the best when it comes to blooming. Great video guys. Really enjoyed it.

Mini LED is cheaper to make so the profit is much higher for the company’s to make mini LED over OLED

No, the mini led will still have too many flaws. They will become very apparent once it's in your house and you really start scrutinizing it. Even though the light control is better, it's not going to be oled level. Get a G4.

I made the switch from oled to mini led last year with the x95L because I wanted something 85 inches. I don’t have any regrets. Other than wishing I held out an extra year for the Bravia 9 😢

The Bravia 9 is what will pull me back from OLED. So excited. Thanks for covering this!

to confirm Bravia 7 using same technology to control mini LED just like Bravia 9, difference is contrast booster 20 instead of 30, no x-wide angle, no upgraded accoustic? if that is all its way superior to ON OFF mini led X95L? just want to clarify as its 1.5k price difference between both 85 inches, many thanks

Here in Australia current pricing is $9995.00 for G4 83 or Pre order Sony Bravia 9 85 for $7995.00. Or by an A80L 83 for $7,250.00 i just don't know which offers best picture for money value...

Sony and Samsung are pushing Mini LED on us in the name of the profit that is it. They’re both over invested in it and make more profit on it. They’re throwing out unnecessary high NIT numbers to try to make it sound superior, it’s kind of a joke. OLED is the better tech always has been and has been improving every year the G Series is proof of that along with the A95L last year. Sony and Samsung simply chose not to push 3rd Gen QD to another level this year. Samsung went matte and Sony carried it over. It’s kind of a joke. I have an A80 and A95L too. I give LG credit for trying to keep pushing the limits.

When are you guys going to be reviewing the Hisense U8N?

When you saw the Bravia 9, was it close to oled for large room side viewing? In ambient light, great room which is the best overall tv from your testing?

Why is the 900D getting so much attention? Seemed like no one cared about the 900C or any of the 8k TVs last year. Now everyone is talking about it now. 8k is completely unnecessary, streaming 8k would be a nightmare and an 8k disc would be enormous. An average movie is around 65 Gigs, and a longer film like Oppenheimer is around 120 Gigs. An 8k copy of these would be in the 250 Gig range, thats for ONE movie. Film is not 8k is closer to 4kish, so ALL existing movies shot in film or shot in 4K master digital will have to be up-converted. Unless you are about 12 inches away from a 4k 85"TV, you cant see the pixels, most people sit 8 feet plus away from their screens and wouldn't see the pixels on a 1080P TV at that distance. The 8K TV's used to get all the best of everything i.e. processor, brightness, build quality, etc. Now that Sony has released the Bravia 9 which gets brighter then these 8k TV's, the reason to buy an 8k no longer makes sense. A high PPI on a phone makes sense as our viewing distance is so close, usually around 12"'s away, with a high PPI its almost impossible to see the pixels at that distance. Not sure of a situation where 8k is important, other than working for NASA. What am I missing???

It’s going to take a lot for me to come away from OLED or QD-OLED screens.

Brightness is just not interesting at all. TVs are already too bright as it is… After spending all day working in front of a monitor, the last thing I want at the end of the day is to get blasted with 4000 nits. LED’s slow pixel response time along with its horrible motion clarity make it a non-starter. It’s great that Sony has provided more granularity in controlling the lighting zones but yea. What we need to fix is motion resolution, motion clarity, etc. We need that crt motion back. 60/120hz leds are complete joke for motion clarity. Finally even in the demos of the Bravia 9 from all the RU-vidrs, you can see blooming, vignetting, etc. Even at the start of this video, you can see off angle colour shift. Until Micro Led comes, led is dead.

In the U.K. 83” G4 cost 7k vs 85”Sony at 5k. Unless g4 is miles ahead in a side by side comparison, it might be better to get the Bravia 9 over here….

If I was in the market right now, hell yes, I'd go with a Mini LED that had a good viewing angle along with all the better contrast, processing and color vibrancy that it has. It has to be financially competitive however. Never say never baby. Always love watching you and FOMO bring out the big guns to bring the relevant facts, informed and expert opinions and fun banter back and forth.

Will the Bravia 9 be good for gaming? I've heard a lot of mixed things about mini led for gaming.

Wanna see this one definitely😊

Brian and FOMO are the dynamic duo....phenomenal job

I want Sony to destroy the cult of qd-oled

BRAVIA 7 or BRAVIA 9 Is there really much difference IS BRAVIA 9 worth the $ amount To the BRAVIA 7 ???

I have the Fear Of Missing Out on the natural tones and motion handling of my plasma when it finally dies. So far I have not missed being able to watch TV without sunglasses.

You will still see backlight some transitions n matter what. I had 75 inch b9 and turned it in for lg g3 77 inch. No more blooming and the depth and contrast even the brightness is crazy. I’m a bit of a Sony fan boy as I have all mini leds in all my bedrooms. This g3 is still a beast next to the g4

Sony is taking the L this year. It's all about the G4, baby.

hey guys, Brian do you have seetings videos for your A80L, now that I have mine - I feel like its got really poor motion, like REALLY poor.

Is there a way to compare Bravia 9 and A95L please? Either in a side-by-side display or to discuss this. I cannot seem to find this topic covered anywhere on the net; the local Sony store doesn't have Bravia 9 display until maybe July... Thanks!!

I use both OLED & Mini-LED and I could easily just use Mini-LED if it came down to it. I’m going to take a hard look at the 83” G4 the 85” QN900D and the 85” Bravia 9. Gaming features are the most important to me and since I only game on console with everything running through my AVR the Sony should still serve me well, I’m currently gaming on my G2. Dolby Vision is my least important feature when considering a new tv so that part of it is a non issue.

Braving nine looks better them oled

too much compromise with LCD. Sony will come back swinging next year with new qd oled sporting the gen 4 panel.

I spent 2 hours in BB comparing the LG G4, new Sony Bravia 9, and other LG OLED tvs.......and my conclusion - LG G4 is the winner. It doesn't matter what the specs all these RU-vidrs are claiming, all I know is what I saw for 2 hours. The new LG A11 processor makes a big difference. That new processor on top of whatever algorithm LG implemented this year really boost the performance. The first thing you notice with the LG G4 is how much brighter, how much more depth there is, and also the clarity of the TV is on the G4. The depth and contrast on the G4 along with better tone mapping makes the G4 have a 3D like quality. I've been an avid TV enthusiast for a very long time, and this is the first time in the past 10 years where I am truly blown away with the picture of any TV. Sony IMHO, they are lazy, over priced, and they just wanna maximize their profits on their TVs. I would recommend to people who hasn't upgraded in the last 5 or 6 years, to buy the LG g4.....it's worth it for sure...... BUT If you're someone that has never owned an LG OLED TV before, then buy the LG G3......because you'll get a great deal on them and you'll absolutely blown away with the amazing picture. Just my 2 cents......thanks for your honesty.

Sticking with my beloved 65" A95L OLED 😊OLED is superior anyway I think.

If the Bravia 9 is anything close to oled black levels I’m sold. I have the A9G Sony oled and love it but it can get frustrating trying to see dark scenes. It also bugs me that the cnn and Fox News tickers studder badly no matter the motion setting I use.

I think Sony is going to release a QD Oled successor to A95L and call it Bravia X. It may not be this year, but I think they intentionally left that name alone for their true flagship and stopped at “Bravia 9” for the MiniLED. Companies love to use “X for 10” in their product/model names ever since Mac OS X.

Great stuff. I'm on A95L vs G4 vs G3 right now and going to sit until the 9. I don't care about panel type or gaming, just the best streaming / HDR for a bright room.

Some of these manufacturers cannot compete with their own OLED technology, others cannot make enough money on their OLEDS. The technology cost more money for everybody, not all consumers can afford an OLED. It does not mean that LEDs are better it just means they are way cheaper and the companies can make more money on it. They will use their marketing to convince you that it is better. I think we are very far away from mini LEDs being able to reproduce the same quality as OLED, if we ever get there. I think this is the point where OLED TVs go the way of plasma and the dinosaurs. To everyone's detriment

Brian will you actually have the Bravia 9 on hand or will you just be discussing? Either way, looking forward to it. Big thanks to you and FOMO!

Why don't Sony and other TV manufacturers send their new models to the top reviewers like Brian and FOMO etc before consumers can get them? If Sony are so confident in the BRAVIA 9 surely some collective positive reviews now would get the consumers even more fired up to buy one and perhaps dissuade people from buying something else now and waiting a little longer?

When was the last time a led tv won a shootout? lol If the Bravia 9 is as good or better than the G4, then I’ll be impressed. Another benefit of oled not mentioned enough is they are much lighter and also look better hung on a wall. I just prefer the much thinner screen of oled. 🤷🏻‍♂️

So now I have that problem choosing Bravia 9 vs the G4 problem replacing my 2020 CX. I game with PC connected/PS5 and I watch movies aswell in HDR. Time will tell if Bravia 9 is going to kill it also in the gaming department, will it beat the G4 or is the G4 superior in that department.

Fomo and Brian. Absolute best love watching you guys

Currently, I have an aging Samsung Q90R 65" in my living room. It is greatly outclassed by my LG C3 65" in my entertainment room in all aspects, except for 2 key points. Absolute Brightness and Color Volume. I bring this up because the Q90R is nearly a 5 year old TV, and it can still beat OLED in certain areas. However, you have the BRAVIA 9, which gets significantly brighter, has OLED-like contrast levels, and Sony picture processing... it ticks literally every box. I'm tired of Samsung, and I love my LG C3. It's time for some Sony love in my house. I want the BRAVIA 9 as my next TV.

I'm still using a Pioneer Kuro plasma as my daily tv. tempted by the Bravia 9.

Which would you say is more durable, oled or the mini led tvs?

The interesting part for comparisons will be which size Bravia 9 do you compare? They will perform slightly different with the zone counts. 85" having the most control over the image.

No one can deny the powerful impact of Sony in this passionate business, they hijacked the hype about QD OLED by backing up the miniled, wow stuff, same goes to you my friend you are on fire this year, and i love seeing you admiring G4 during the 7h face off with our complices FOMO and Mister Robert Zohn 😉

Well, there wasn't much difference between the X95L and the previous reference monitor (or the G3 for that matter) so I guess if this is a huge leap forward, we'd have trouble seeing differences between it and the new monitor.

Lcd TVs are off the table for me until off angle viewing is improved. How is the off angle viewing on the Bravia 9?

It’s really unfortunate there is no second tier QD OLED from Sony this year

Hi guys, great content as always. Do you get the Hisense OLED over there like we do in the UK? Hardly any expert reviews of Hisense OLED on youtube. Cheers

Hello everyone😊

I wonder if streaming will deliver any of this 4000 nit content, or will they chop it down like they do with audio for bandwidth reasons

Brian just help me make my decision. At 22 minutes in, you talked about the gaming benefits of OLED, (I currently have the A80J OLED), I am staying with OLED and Going either G4 or A95L at 77". Which is better The Sony A95L or the new G4?

This is the perfect vid. I literally have an LG CX at 65” 😅

Mini LED TVs are not pulling anyone from anywhere

I can't wait to see that Sony Bravia 9 in person.