This video showcases some Sony logos you've seen at every end of the commercials between 2000 to 2005, mostly in Japan. (Including other Asian countries) MORE CHANNEL TO LOOK FOR SAUYGUYDGWS? | main channel - / @bayrondam7
Lyrics: Sony Sony Sony Sony Sony Sony Sony Sony Sony Sony Sony Sony Sony Sony Sony ............................................ ............................................ ............................................ It's a Sony :)
Found out more about this motion logo campaign. For 2001, the background behind it sounded very ahead of its time. The logo animation was called "CONNECTED_IDENTITY" or "CI." The appearance would be constantly changing in real-time whenever an unspecified number of users participated. Anyone online-desktop or mobile-could select from a list what words would be displayed, and for a while visitors could access it using kiosks at Sony Tower and Sony Building to change the rotation and background colors. Snippets of the visuals stored on a "CONNECTED_GENERATOR" are taken and used as the animation for their TV commercials. Mobile users could also do the same and download clips at any specific moment as a logo or screensaver.
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@@spencerkettley7294 Sony Connected Identity Concept, creative direction, design and programming Tomato, London 2001. The Connected Identity (“CI”) was a “branding mechanism” designed to link all of Sony’s networked technology. Rather than a static mark the “CI” was a web-based ‘living’ network in its own right, generating ever-changing imagery for the Sony website, TV idents, mobile phone applications and print media. For a TV end title sequence, frames from this visual ‘stream’ are simply downloaded and placed into the commercial as and when needed. The process is repeated for print media, using a high resolution targa frame downloaded from the ‘stream’.
