Apart from Sony or pioneer there is JVC that is correct don't forget about blaunpunkt and Kenwood, they were the players who have changed the music trend in cars before pioneer was there, Sony is also there from long time, and one thing risabh, as if you opt for pioneer or Sony or blaupunkt the music quality always depends about the component that is there in your car, so why Tata cars have the base as offnow, there key point JBL, that is the component which actually makes music more productive and enjoyable.
I using pioneer and sony both head unit on my car, sony is one of the best sound quality perfect for my jbl 4ch amplifier and jbl cs1215T bass tube gives my ride never get bored😍😍
As an owner of a Alpine music system, it requires sound processors and other accessories to meet the hi res quality and that will cost not less than 90k. And people won't pay for that much, that's why Alpine gave up on Indian market.