Soul of Alta

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Alta Ski Area and Sweetgrass Productions bring you a short film that explores the intersection of people and powder skiing throughout Alta’s 86-year history.
The Soul of Alta is a film that sets out to answer the question "What is Alta?"
The beauty of that question is that there is no singular answer-Alta is a place that represents something unique to each of us. The snow, the Alta community and the spirit of the mountain hold onto each of us in different ways.
Alta Ski Area and Sweetgrass Productions bring you a short film that explores the intersection of people and powder skiing throughout Alta’s 86-year history. This film serves as a refresh from the short-form attention-seeking reels that are commonplace in our media landscape. The Soul of Alta is meant to be a coffee table piece-an ode to Alta-revisiting the past 86 years of skiing. Cozy up by the fireplace, warm up your favorite mug and immerse yourself in the history of Alta, deep powder skiing sequences from last winter's record-setting 903-inch winter, connect with Alta's natural mountain environment and reconnect with the mountain and the sport that we all love.
Directed
Michael J Brown
Executive Producers
Brandon Ott
Adam Fehr
Edit
Michael J Brown
Margaret King
Cinematography
Michael J Brown
Alex Mager
Iz La Motte
Kyle Toohey
Luke Bredar
Bobby Jahrig
Tim Jones
Nate Cahoon
Sound
Avery Sandack
Coordinator
Lexi Dowdall
Interviews
Collins Babbet
Titus Case
Roberta Cherchio
Lee Cohen
Shannon Corey
Caroline Dillon
Lexi Dowdall
Sara Gibbs
Hailey Griffin
Sam Howard
Connie Marshall
Michael Maughan
Nic Nichol
Bob Pratt
Dobber Price
Kristen Randack
Mel Tatton
Onno Wieringa
Athletes
Brad Allenick
Jacki Baker
Blaine Bossung
Claire Brown
Rachael Burks
Sam Cohen
Rhea Cone
Nicole Cordingley
Megan Dingman
Lexi Dowdall
Tim Durtschi
Alf Engen
Sverre Engen
Adam Fehr
Hannah Follender
Connor Gorman
Kalen Griffin
Chloe Jimenez
Georgiana Knox
Iz La Motte
Davis Lentz
Kami Mager
Anna Marno
Adrian Martino
Christal Mccrary
Willie Nelson
Mali Noyes
McKenna Peterson
Jaqueline Pollard
Aaron Rae
Sydney Ricketts
Madison Rose Ostergren
Erin Schiano
Berkley Stone
Kyle Toohey
David Van Dame
Scotty VerMerris
Sam Watson
Re Wikstrom
Taavi Zoller
Archival Footage
Margie of the Wasatch
Alta is for Skiers
Marriott Library Collection
Music
Johnny Gold - Acoustic Jams
Easy Giant - The Tube
Gregory Alan Isakov - Where You Gonna Go
Yehezkel Raz - Continuance
Ben Reneer - Off My Mind
David Benedict - Rockfall Ridge
Adrián Berenguer - Premiere
Hans Johnson - One Planet
Amulets - IV
Spearfisher - Hope and Heisenberg
Maya Belsitzman & Matan Ephrat - Birds Eye View
Ben Wagner - After The War

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Опубликовано:

3 янв 2024

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Комментарии : 146

@dennisdrayna9383 4 месяца назад

This captures what makes Alta truly different - a mountain for skiers based on fabulous snow. I skied there more than 100 days in the 1980's and I can attest that the footage of waist deep powder isn't staged. I knew I'd found something unusual when I saw local high school hot shots showing up with snorkels on the big powder days. No one goes there for the scene, just for the skiing and yes, the place does have a unique soul. I've skied all over the U.S., Canada, and Europe. Alta is the best.

@robbrennan2011 5 месяцев назад

51 consecutive seasons and as always, guaranteed to satisfy! Just got back from a 22" weekend! Thanks for all you do Alta!

@TheSlandis День назад

My second year skiing, I was 16 and got a seasons pass at Alta. I vividly recall the run that my friend and I figured out how to ski powder. It had been taught to me, but it was on that run, down Greeley Bowl that we both figured it out. That unlocked a whole new world.

@jimtarantine8836 5 месяцев назад

One of the best ski movies I have ever seen. Spoke to my heart. GREAT JOB

@user-sg5ck7fk7h 5 месяцев назад

Alta is like heaven. You’ll know when you get there.

@AltaSkiArea 5 месяцев назад

Love it!

@jvphelan1 5 месяцев назад

Learned to ski powder there in 1978. Paul Bergantz. Always remember. Have been back with my family. Unique experience.

@MrChasenye 5 месяцев назад

Alta snowboard team FTW!!!

@mikegregory7323 5 месяцев назад

Definitely a special place!! ❤ ❄️❄️❄️❄️❄️ ⛷️

@charliesmith6793 3 месяца назад

I ❤ALTA SKI PATROL!! Thanks for all your hard work.

@pcnick13 5 месяцев назад

For the first 20 years of my life, I had no clue how lucky I was growin up on the bench. Now I’m writing this while sitting in lil Hollywood traffic. I hear Texas has better skiing than Utah. So you should go there

@ceraroberts2691 5 месяцев назад

Yes! Go ski Texas! Growing up in Salt Lake I can testify that Texas would be a much better choice.

@bryanfish3052 3 месяца назад

Careful you just invited the whole state of Texas to skip over Colorado and come up to Utah. We understand that reverse psychology far too well

@ceraroberts2691 3 месяца назад

@@bryanfish3052 🙄🤣🤣🤣🤣🤣🤣🤣

@countrymouse489 5 месяцев назад

Long live the Alta Snowboard club!

@ceraroberts2691 5 месяцев назад

This made me so homesick. I moved away a couple of years ago and I miss this place. I loved going to Alta year round. Growing up in Salt Lake I spent lots of time up there. The memories this brought back are wonderful. Now if the Canyon Inn would do a flashback video I could revisit some of the best times of my life when needed 😊

@Timk0810 5 месяцев назад

Little Cottonwood magic. Beautiful!

@sparksWhodat-wg9hk 5 месяцев назад

My husband worked snow removal 22/23 season, the power and beauty of the mountain is something you fall in love with immediately

@MikeHoxbigg1 3 месяца назад

Just had a great powder day at Alta. The place has soul for sure! Does anyone know the Artist/title of the song @2:30? It doesn’t seem to be credited in the info section.

@davidkearns7150 5 месяцев назад

Terrific film about a special place

@davidpfishman 4 месяца назад

I was lucky enough to ski with Alf back in the 70s. Single weekday ski lift tix $7

@kevinlockwood1685 5 месяцев назад

Don't sell your soul by supporting the Gondola. Let's not forget Alta is a member of Gondola Works.

@olivershull8102 5 месяцев назад

Please keep making these fantastic short films!

@AltaSkiArea 5 месяцев назад

Thanks, Oliver!

@FaithandActiondotnet 5 месяцев назад

I'm from Alaska & when I was a kid my Dad took us on a ski trip to Utah, I remember Alta was our favorite. The whole no snowboards thing is weird though.

@peoplewatchingotherpeople 5 месяцев назад

Amazing. So well done! I would watch an 8 hour documentary-series on Alta.

@AltaSkiArea 5 месяцев назад

Haha, considering this one took two years to film-even incorporating a ton of archival footage-I'm not sure we can pull that off.

@peoplewatchingotherpeople 5 месяцев назад

@@AltaSkiArea Understood, and I totally get it (and love that Alta doesn't market itself the way every other resort now does). Love the video though, watched 3 times and have nearly cried every watch lol.

@jamesreilly7684 5 месяцев назад

What i love about alta is that once you become a local (and this is different from any other place i have ever been) you are expected to act like a host for all the visitors. The ethos of politeness and community is what makes Alta extra special. Now about those icon passes?

5 месяцев назад

Love it - I felt a similar thing in Revelstoke, BC.

@jamesreilly7684 5 месяцев назад

Good to know. I hear kicking horse and revelstoke are compliments (not competitors) to alta and snowbird. On my list of other ski resorts to visit.@

@seamus.dolan98 5 месяцев назад

I'm so fortunate to live in Salt Lake and play here at Alta!

@skiyalater626 4 месяца назад

Powder is Powder, today it gets skied out in hours vs days historically... it was sure fun skiing with Alph in the day.

@TomHolliday9 5 месяцев назад

Wonderful! Thanks for sharing this!!

@douglaskaye1395 3 месяца назад

The important part is SKI RESORT😂 still no snowboards 👍 excellent.

@jonathanhowell8928 3 месяца назад

Alta is the best the only issue is getting there I can’t wait for the gondola to be put in so my family and I can enjoy Alta even more

@posplaytime801 5 месяцев назад

Gpa Bob Pratt is a legend!!!

@hamelconsultancyllc 5 месяцев назад

Much love can't wait to be back shortly :)

@ccrankitup 5 месяцев назад

Love this place and the people who work here

@rd264 3 месяца назад

I havent seen Alta since 1978. I was working at Snowbird. Alta's low key style was wonderful. it was not at that time [yet] ruined by the look of money and wealth and exclusivity, that fancy commercial glam BS that is so common at top operations. I hope Alta has not changed. I prefer X-C because it allows me to take in the most important things while the focus on downhill is to go fast and dominate the mountains. To be close to the incredible beauty of the mountains is why I X-C ski.

@chillimessner1603 5 месяцев назад

Love the film it captures the soul and vibe of Alta perfectly, just a bunch of good people having good times.

@TonyKorologos 5 месяцев назад

Brilliantly done! I love it! LET'S GO SKIING!

@skipatrollife-southernutah7805 5 месяцев назад

This was a great video, I particularly enjoyed the avalanche mitigation and history parts.

@CL-gv2fx 5 месяцев назад

Is it better than Hokkaido? The snow here is pretty damn good - Rusutsu, Furano, etc. Lift tickets for less than $60/day too.

@BrettMcNary 5 месяцев назад

Absolutely beautiful and spot on edit....well said at 11:02

@AltaSkiArea 5 месяцев назад

Thanks, Brett. That line really tugs at the heart strings.

@jnoert 5 месяцев назад

Love this place!!! 😍

@martymetcalf 5 месяцев назад

In my soul forever. Thank you for such an amazing video. Alta LOVE!

@alev4287 5 месяцев назад

My last ride of the year 2022 was down main chute Alta, 1st tracks, waist deep in May. I got applause from skiers. Poach it!

@EK-mx7zb 4 месяца назад

Marketing. This place is oversold.

@varyagus 5 месяцев назад

I see the basic chairlifts with price tag 180$ for a day skipass. oh guys..

@dustybottoms2780 5 месяцев назад

You gotta pay to play.

@watchalay74 Месяц назад

Season pass $1380 Ski 100 days. $13.80 each time.

@lorenroot7667 5 месяцев назад

Bravo! So beautifully done!!

@glennplomchok5125 5 месяцев назад

Nicely done. It's my favorite place for sure. The snow, the terrain, the laid back vibe...

@psychedeliccheese 5 месяцев назад

Never seen so much corn in a powder skiing movie. The soul of Alta is the mandatory skis on hikes and the technical traverses with Caligula skiiers passing you as they fiend for mostly skied out runs.

@morganshields2739 5 месяцев назад

This is awesome!!!!

@KZ-yu4jz 5 месяцев назад

Really enjoyed the history and footage. Wish there was more reasonable lodging at Alta...

@coolflippers 4 месяца назад

Video's first rhetorical answer: "First of all, it's Alta not Alta". I guess that must mean Alta is pretty sweet.

@skiyalater626 4 месяца назад

Powder is Powder, today it gets skied out in hours vs days historically...

@shullln 5 месяцев назад

I love Alta, and skied hundreds of days there. But their soul died a bit when they signed up to be on the IKON pass system.

@asasquatchnamedyeti 5 месяцев назад

Gorgeous film! Alta is magic! Alta is for skiers!

@purrbunny 5 месяцев назад

Alta is for snowboarding!

@franklentz8508 5 месяцев назад

Lets make our skis the same size as a snowboards and say snowboards have no place here. What a joke Alta is just more stuck up boomers still gatekeeping good lift access terrain.

@jasonwooden 5 месяцев назад

Alta had a Soul. They sold it to Ikon.

@cradkloo 5 месяцев назад

Lol. You talk about there being division in the world and Alta offers a place for "connection to the snow" (13:10) but YOU LITERALLY KEEP GROUPS OF PEOPLE DIVIDED and you exclude people from accessing the mountain so they ARE NOT ALLOWED TO HAVE ANY CONNECTION TO THE SNOW.

@DanPrescott 5 месяцев назад

Don't yell into the void. They don't care. So why should we. Look how many subs they have. Look at inclusive mountains like Jackson even their youtube channel is crushing them. Abasin same thing. If you really want to give the bird just go hike it.

@watchalay74 Месяц назад

Snowbird is next door.

@cradkloo Месяц назад

@@watchalay74 Lol no shit Sherlock. Keep your dim wittted comments to yourself.

@cradkloo Месяц назад

@@DanPrescott I don’t disagree with you, and I have hiked Alta many times. I just wanted them to know that their video is dumb and misleading. But they know they suck.

@vaguelyaware67 5 месяцев назад

Don't change, Alta.

@garrettswain4240 5 месяцев назад

I love that it’s ski only! Thanks for preserving the nice pow

@FaithandActiondotnet 5 месяцев назад

Ride bigot.

@justinkoeckritz8273 5 месяцев назад

The pizza skier in front of me today really preserved that powder. Praise be!

@thesquirrel082190 5 месяцев назад

ignorant

@Shaken4728 5 месяцев назад

Grew up skiing here will die skiing here

@NH-il6uc 5 месяцев назад

Isn’t “Alta” an old indigenous word that means, “The Long Hike” or “Long Traverse?”

@chrispaschke5689 5 месяцев назад

I think Alta comes from Latin meaning "High".

@posplaytime801 5 месяцев назад

Derives from Latin “high” “tall””elevated “

@NH-il6uc 5 месяцев назад

See above reply. Just jokes man. Good lesson though! If you’re a SLC Local it’s NOT the first time you’ve seen or heard this joke.

@randallbouza1864 4 месяца назад

Another Long Traverse Ahead

@laurasplicer712 5 месяцев назад

Marketers must be getting pressured to boost sales for alta being that its jan already and little if any snow has fallen . Sales must be way down. They figure "lets get back to our roots" marketing might trigger ticket sales. I have suggestion how about reducing ticket prices to pre 2000. Under 40.00. Good ole.days burger wed for 1.00 at half way lodge.🍔🍔

@justinkoeckritz8273 5 месяцев назад

They could offer a few snowboard only days and really boost sales!

@dangibeaucinema5581 5 месяцев назад

Ski only resorts have no soul by default

@randallbouza1864 4 месяца назад

Alta allowed snowboards in 1985, but they were discontinued the following winter, per a recent Deseret News article, "the snowboarders were miserable and the skiers were annoyed". The reality is that snowboards are terrible for traversing, it's also hard to snowboard uphill in 8" of new snow along a ridge line with your feet bolted together. Skis were invented at least 2,000 years ago as over snow transportation, and you still have to use them that way at Alta.

@CodySims 5 месяцев назад

Alta only has half a soul.

@randallbouza1864 5 месяцев назад

I'm guessing you are saying this because half of Alta would be unavailable to snowboarders due to their inability to effectively make long traverses. Anyhow, if my grandmother can learn to ride a snowboard, you can learn to ski, that is if you are in fact really interested in experiencing Alta.

@n47h4n12 5 месяцев назад

It’s 2024, who the hell does Alta think they are not allowing snowboarding??

@DanPrescott 5 месяцев назад

It's the same kind of close minded people that honestly we are better off not interacting with. It's like every snob at a country club mentality. There is ZERO reason why they should exclude at this point. It's pure snobbery. I won't liken it to certain political situations but you get it.

@kookcity5626 5 месяцев назад

@@DanPrescott they would let you in if you skied.

@andyjones6127 5 месяцев назад

Alta has no soul. End the discrimination.

@vashusan1984 5 месяцев назад

A nice film. A great ski area. As someone who both skis and snowboards your line about setting aside division feels self serving and hypocritical. I love skiing there, it's truly awesome, but the owners of Alta are last in line for taking any moral high ground where "sowing division" is concerned. You could easily left out that cringeworthy line and been fine.

@taylorstobie 5 месяцев назад

Cool film, now allow snowboarders in please, it's overdue.

@danielhadley8157 5 месяцев назад

I like skiing Alta but what a weird, outdated form of discrimination to ban snowboarders. Clearly you are stuck in the 80s in a fight against hotdoggers and hooligans.

@randallbouza1864 4 месяца назад

I'm primarily an Alpine skier, but I'm guessing I've been snowboarding longer than somewhere around 99% of the snowboarders in Utah, 1986. Snowboards suck on traverses, you would be like a beached whale on the High T. FYI, Alta also does not allow ski bikes.

@ProfessionalJerry 5 месяцев назад

No Boarders is the best part 😍

@andyjones6127 5 месяцев назад

You're sad. Stay home.

@vashusan1984 5 месяцев назад

I will say as a Snowboarder growing up I hated Alta. I skied there for the first time last year, of course the season was epic, I loved it. I'm not sure if not having boarders on the mountain helps preserve the runs any better, but it was worth learning to ski to go up there. It is a great mountain.

@dustybottoms2780 5 месяцев назад

Boarders just jealous. Alta is for skiers.

@taylorstobie 5 месяцев назад

1,800 acres of the Alta Ski Area are located on PUBLIC Forest Service land.

@davidtroyerwin 5 месяцев назад

A place that bans snowboarding in 2024, on National Forest Land, has no soul. Don't kid yourself.

@jibsandjumpers 5 месяцев назад

What is Alta? Exclusionary, pretentious, and antiquated. Period.

@thesquirrel082190 5 месяцев назад

Alta sold its soul when they partnered with IKON and implemented paid/reserved parking. not to mention the fact that they are snowboard racists operating on public US forest service land