Speed Isn't Enough, How Broadband Providers Can Differentiate Themselves Today | Seth Thompson Ep 14 

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In this episode of Power the Network, host Tim Locker interviews Seth Thompson from Calix about how broadband providers can differentiate themselves in a competitive market where fiber internet is now commonplace. Seth discusses the importance of building relationships in sales, focusing on customer experience, developing solutions tailored to different user personas, and effective marketing and branding. He emphasizes creating packages that demonstrate value to subscribers based on how they use internet services.
Seth also talks about the challenges in the broadband industry around finding skilled workers and contractors as well as navigating complex public and private funding processes. On a personal level, Seth shares insights on personal growth through reading and programs like Dale Carnegie training, maintaining fitness, and balancing priorities as life circumstances change.
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Hosted by CBM's own Vice President of Broadband, Tim Locker, Power the Network is bringing industry leaders to your feed every other week. One minute, you'll dive deep into products and innovative new processes. The next minute, you'll be learning timeless principles to equip you in your career. At CBM, we are powered by ownership, and we're bringing the same energy into podcasting with Power the Network.