You should keep eating them, once you stop you can't take another bite. So carry on eating. Cold drink doesn't make any difference , so keep cold water in your mouth to ease the chillies.
Yaar Jazzy Bhai aap the most sweetest chocolate challenge karo jis mein aap pakistan ki saari chocolates ko try kartay ho aur challange karo sab se ziadi chocolates limited time mein non khaa sakta hai