Spike Lee: My First Big Break

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In the latest installment of mediabistroTV's series My First Big Break, we talk to legendary filmmaker Spike Lee.
While Lee is well-known for movies like "Red Hook Summer," did you know that if it wasn't for NBA superstar Michael Jordan and a pair of Nike Air Jordan sneakers, Lee--and Nike--might not be the icons they have become today? It all came down to a risky commercial shoot.
"So Michael Jordan could easily have said, 'I can't take a chance on this young gun, this young boy. Just give me the reels of the top guys on Madison Avenue.' But Michael Jordan didn't do that," The "Red Hook Summer" director recalls. "For some reason, he decided to give me a shot. And the commercial I did with Michael Jordan ended up being some of the greatest campaigns ever in the history of advertising and Nike took off."
Follow us on Twitter: / mediabistrotv
Check out past episodes of "My First Big Break":
• My First Big Break
Produced by
Weston Almond
Andrew Gauthier
Kevin Eck

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Опубликовано:

26 сен 2012

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Комментарии : 66

@sekaidaniels2062 5 лет назад

Spike Lee has a lot of haters but when a person stops hating and open's up there eyes and veiw's his body of work he has put in work.

@aldencasen89 3 года назад

a trick: you can watch movies at flixzone. I've been using them for watching loads of movies recently.

@bobbypablo2617 3 года назад

@Alden Casen Yea, I've been watching on flixzone} for years myself =)

@t.h.acrofilmcinema 4 года назад

Now he is an Oscar Winner finally!!!

@joelrobinson3127 4 года назад

AMEN to that!!!

@AA-sn9lz 3 года назад

Fuck the oscars anyway.

@sekaidaniels9865 5 лет назад

The ambition of the young black enthusiasts.

@NewsYouCanUse3 3 года назад

*Find* and *Do* what you *love* equals *prosperity.*

@missayawk 3 года назад

I just gave my 11 year old Godson about not choosing a career based on money.I told him: " Whatever you do you're gonna make money, but choose something you would do even if they never paid you.Aim for happiness not miserable wealth"

@justinhunt4767 11 месяцев назад

Did you get a job you enjoy just wondering

@missayawk 11 месяцев назад

@@justinhunt4767 I did.....its just the ppl you work with......LAY-ZEEEE!!!

@justinhunt4767 11 месяцев назад

@@missayawk nothing is perfect

@laurenbellamy 4 года назад

Love this. I’m a filmmaker and he is undoubtedly my inspiration

@justinhunt4767 11 месяцев назад

Do you have a movie out

@jamespharris2494 5 лет назад

Talent is like a jet. It travels well.

@mac-js1pc 9 лет назад

He's my all-time favorite director. To me right now he's championing documentaries. When the levees broke, Bad25, other docs he's producing and directing right now. Spike is hot with the Documentaries right now

@christinagraham2915 3 года назад

I wouldn't mind setting up under him and hearing his stories

@norabruno_com 5 лет назад

well said Spike!

@omishangrecords 11 лет назад

SPIKE THE BOSS

@Lilxyq Год назад

#lilxyq Shalom Beautiful queens and handsome Gods . It’s me Lilxyq. Just letting everyone know You belong on this earth. You have a purpose to be here. You are going to achieve great things. You are unique. You are beautiful inside and out. I am grateful that others see talent in me, along with myself. We are going to achieve so much in this life My potential got no-limit. @lilxyq.❤ #yt #bless 📍🧿

@shemrun 5 лет назад

He's either extremely sleepy or extremely high.

@AA-sn9lz 3 года назад

Or he's extremely cool!

@joyandpeacefullaughter5307 3 года назад

Or an extreme introvert.

@doodoobrn 3 года назад

I thought the same. That's what I look like when my eyes won't stay focused

@NkrumahTure 9 лет назад

Hey, I played Strat-O-Matic baseball game too!! My friends and I actually had a league we played.

@jamespharris2494 5 лет назад

Add 1 borrowed camera. A desire to avoid the pain of having nothing to do all summer (ambition). Combine it with a D-I-Y attitude.

@joelrobinson3127 4 года назад

that's a true CREATIVE

@jamespharris2494 4 года назад

@@joelrobinson3127 That's what D-I-Y means boss. What did you create?

@realhardtruth 11 лет назад

I wish Spike would make more films, but I understand why he doesn't. It's because Hollyweird doesn't like to tell interesting stories. They like to keep telling the same old shit over and over again which is why I hardly ever go to the movies anymore.

@larzguy3714 4 года назад

In 2018 BlacKKKlansman came. Great film.

@joelrobinson3127 4 года назад

Well he did do BLACKKKLANSMAN and finally got the overdue recognition that he criminaly lost out on with DO THE RIGHT THING, by winning his first official competive Oscar for Best Screenplay

@smeech5177 4 года назад

this is so cool. For me it started when i borrowed my friends sony camera in college. I saved up bought one and since we have covid...it gives me so much time to do what I love

@t.h.acrofilmcinema 4 года назад

INSPIRING!!!

@PBxTHExNIKExSBxOGx 11 лет назад

5:04 the TRUTH!

@STYLWALKER1 11 лет назад

WE HAVE SOOOOO MUCH IN COMMON!!!!!!

@GemLabProductions 11 лет назад

real talk spike

@littleone3357 3 года назад

So we're all going to ignore the fact that he is wearing a Michael Jackson T-shirt? From BAD. Alright..

@dayungathlete 10 лет назад

Never thought about it like that omg haha

@JAHsh077 6 лет назад

does Spike rest?

@MrSnapback52 6 лет назад

Lol can you tell I’m inspired by this guy

@Lilxyq Год назад

Fr !

@jordannike3121 11 лет назад

I have here the latest shoes, bags and hats

@chiefkingvanhorton6839 6 лет назад

hey, yo Spike can I get the original movie she's gotta have it on this piece... Chief King van h horton

@ivanindo 4 года назад

I thought he would fall asleep in the middle of this long monologue...

@ericwilliams6486 4 года назад

He said. FILM FOUND HIM. WILLIAMS 1174

@Hoops954 4 года назад

Whatz Up Spike Lee, The Legend-of-Filmmaking....When is you going to do a movie about "Prince"??? I know probably looking for perfect person for the role....I throw this name at you "Katt Williams"

@PeeGeeThirteen 4 года назад

No, Mars

@joelrobinson3127 4 года назад

YES. MARS!!!

@abdelkrimbrahmi-benalla459 11 лет назад

yeah they were, what do you three have in common, I have no idea :D

@FireproofTv 4 года назад

Facts film chose me #filmmaker #moemccoy

@ericwilliams6486 4 года назад

Now I get Stephen Curry. Sorry you were so good I had to justify something when I personally felt. Something spike said about Jordan not wanting to take a chance on some young gun move Me strangely beautiful. Williams 1174.

@oakmase7818 11 лет назад

Maybe it's blasphemy, but i do prefer spike's books about his films comparing to his films themselves. by any means.. about malcolm x, spike lee's gotta have it; and a book on basketball, best seat in the house

@viralbuthow000 11 лет назад

Dude just got fired from directing the James Brown project. Very disappointed.

@tryin2livemydreams 11 лет назад

he's a professor..wow

@anokisultan519 3 года назад

Spike Lee, over the years, there have been a lot of all different changes, aways changing the social economys', social ancestral relationships, and duties, being proformed, ruled, forcefully by the deitys, planetary planets educations and knowedges? And too, being notice, in this underworlds?

@Jthrillz728 11 лет назад

really wish I could have a conversation with him

@timmyshore3755 2 года назад

howdy y’all. nebraska here. is this guy scary looking or what ? how come when i run around with a video camera i get arrested ? 🙈🙉 🤓

@athenapictures 10 лет назад

Jesus Christ, man, get some caffeine in your system for the love of God! He looks like he's about to fall asleep!

@imhoteppublius4694 4 года назад

He's a genius but a very mean, arrogant person.

@joelrobinson3127 4 года назад

WOW. really????? Now how do you know this??? 😳

@trainjam6596 6 лет назад

How Spike has changed over the years gotten cocky and boosted his racist game up over the years 2012 - 2018. Matter a fact nasty!

@egospecto1815 3 года назад

Spike's movies are about his continued hate. Doesn't help. Not talented. White Hollywood gave an Oscar to keep him quiet, to quell the riot. His histrionic movies kill a good future for all.