Around 6.2 million people in Germany face challenges in reading and writing proficiently. With its long-term documentary "Literally life," German public-service TV channel ZDF seeks to shed light on this issue and combat the associated stigma. This proves to be a challenging undertaking in a time marked by societal upheavals, conflicts, and a pervasive sense of uncertainty, especially amid the overwhelming pre-Christmas hustle. The solution: a short film featuring an unexpected conclusion, designed to remind us about what genuinely holds significance in times like these - extending help to others and standing together in support.
#ZDF #ServiceplanCampaign #DerWunschzettel
18 дек 2023
