Spotify's -$1,000,000,000 Problem

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Spotify is the largest music streaming platform in the world. They have over 550 million users, and generate ~$12,000,000,000 in revenue a year. However, Spotify has never turned a profit in it's life. The business is actually down -$4.4B since it started.
How does that make sense? How can a company be so successful, yet massively unprofitable? In episode 9 of the Share Your Screen podcast, that is the exact question we set out to solve.
How did Spotify get into this mess? What prevents them from getting out of it? And how can they fix it?
This topic was first brought to our attention by a WSJ article reviewing the business of Spotify's Podcast division, and coverage by Phil DeFranco
WSJ Article: www.wsj.com/business/media/sp...
Phil DeFranco Video: • Taylor Swift Attacked ...
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Timestamps:
0:00 - Intro
2:09 - The Profitability Problem
5:33 - Spotify vs Netflix
10:49 - Why they put so much $ into podcasts
14:04 - Call Her Daddy
24:17 - The $1B Mistake
37:04 - How do they fix it?
#spotify #alexcooper #callherdaddy #videoessay #podcast

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Опубликовано:

5 июл 2024

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Комментарии : 48

@Makaylie_09 8 месяцев назад

You guys are SO underrated. I’m all over this I could sit for hoursss and watch these kind of videos. You guys put so much effort into giving us all the information we need to understand it with you and it’s so addicting to watch!! More ppl need to hop on this!

@NickyandCoco 8 месяцев назад

Omgggg this message just made my entire morning WOW thank you so much

@CocoMocoe 9 месяцев назад

Loved filming this episode! It is so interesting to look at a business like Spotify and realize there is such a gray area. There are so many ways to measure success but ultimately the stakeholders who want to make money are the ones who always come out on top.

@MISSMADISONMEDIA 6 месяцев назад

The business/marketing episodes are SO cool. Please do more❤

@ButterflyLullabyLtd 5 месяцев назад

Thank you for sharing. A lot of Independent Artists will now sadly understand why it's so hard to earn from their music. 🎶🎵

@nathysanchez7641 8 месяцев назад

Spotify is totally going to steal your ideas lol. But i just found this podcast and i love it! I can listen to you guys talk all day.

@aarovision. 9 месяцев назад

We need a discord or something! I have too many thoughts lmao I think Spotify could seriously fill the niche that MTV left in the 2000’s. It has strong brand recognition and loyalty that they could really leverage with artists and fans in a big way. Having separate channels on the app in the style of Max for different audiences could be huge. I’m thinking a pop channel with a fan voted playlist that artist promote in the style of TRL, behind the music video shoots and deep dives into albums with the artist on release day. Also getting the rights to concerts and premiering them on Spotify could also be huge and has a higher return on investment if they could land it.

@abeeja7753 9 месяцев назад

discord!!!

@NickyandCoco 9 месяцев назад

Would LOVE to start a discord!! We will get on that :)

@mangosteen80 9 месяцев назад

Yes! I would love a discord too :)

@laramoniz 9 месяцев назад

I am obsessed with your content. I’ve been seeing your videos on my FYP on TikTok and decided to check you out on RU-vid. I will listen to your episodes until I run out of episodes to listen to

@abeeja7753 9 месяцев назад

LOVELOVELOVE how you guys mentioned Good Children!!! omg im so happy i found you guys!! im HOOKED and have been BINGING every episode love seeing every phase of you guys

@abeeja7753 9 месяцев назад

40:25 theres an app called bopdrop that is basically a social media app all abt sharing music!!

@Jess-xw4or 6 месяцев назад

I used to think the same thing about Alex Cooper in CHD - I never listened and thought it was really shallow, however…. I've listened to her on and off the last year & she has evolved tremendously. some deeper & more nuanced conversations that I think you would be interested in reassessing. Love the pod! Keep it up. Excited to see how you both grow :)

@ashley.6.6.6 9 месяцев назад

I love the fyp idea of scrolling thru snippets of music. When Im looking for new music on Spotify, a lot of the time I scroll to 20-30 seconds into the song to see if I'll like it.

@A.mnawar222 9 месяцев назад

YOU GUYS ARE SO INTELLIGENT

@krystalynngier 6 месяцев назад

Ok I totally think Spotify is smart for investing in podcasts, but they need a better strategy! They could even do a discover program where they find up and coming hosts and shows, and then put a team around them to boost and market the show like a label would do! (idk maybe they're already doing that, but I think they could do more to boost and hype up popular shows)

@KingAsante 9 месяцев назад

Loved this conversation! Well researched & great information & takes! ❤️

@NickyandCoco 9 месяцев назад

OMG thank you so much Asante!!!❤

@natchica9223 9 месяцев назад

my spotify already has a fyp for different genres!

@thehawttomboy 7 месяцев назад

your ability to explain and go deep on topics and verbally express it is extremely impressive. for the both of you :)

@NickyandCoco 7 месяцев назад

OMG THANK YOU ALEXANDRA! I recognize your from our tiktok comment sections too🥺❤ -nicky

@ButterflyLullabyLtd 5 месяцев назад

When I was younger Top of the Pops was a huge deal. I would love to see something like this in audio for Independent Artists. Absolutely. The fans opinion counts.

@becsingleton7951 8 месяцев назад

I feel kinda bad for spotify. I know they're a corporation but I hope they are okay.

@katherine.roesler 9 месяцев назад

Brilliant beyond brilliant ideas

@franziskaharms5265 9 месяцев назад

8:37 fascinating that they cant even get into the producing side. How do they get around the his with Spotify Singles ?

@JaylonBrooke 9 месяцев назад

I’m surprised y’all haven’t blown up

@NickyandCoco 9 месяцев назад

This comment made me smile so big omg :'). We love doing this so much and it would be a DREAM for it to be our fulltime jobs one day

@JaylonBrooke 8 месяцев назад

@@NickyandCoco y’all are so good at this, it most definitely will 🫶🏾

@iamjayatucker 9 месяцев назад

I love the for you page idea I think it would be interesting to think about a Spotify and TikTok collaboration that would help with discovery

@NickyandCoco 9 месяцев назад

I think tiktok is going to ramp up their own music streaming app to compete with Spotify

@kenzakhiyate2657 5 месяцев назад

Audible isn’t a thing in my country so I think audio books would actually be a great idea

@ok-yc7bs 5 месяцев назад

i think not having sofia is what is killing call her daddy , see the cancelled podcast with brooke and tana has a core fanbase that only wants them on each episode anyway so having a guest is not as important... just like what alex and sophia had back then cause u only needed the main 2 girls but now its like every call her daddy episode has a A list celeb in it and theres only so many A list celebs spotify can contact for a interview with call her daddy. theres no longevity for call her daddy its basically running on the call list of spotify cause the show is missing a co host that was so central to the dynamic not only central but literal every story in the beginning of call her daddy was sofias storys and she was kinda more of the center so now its like not even a podcast alex is basically a more relatable talk show host for whatever celeb is on a promo campaign that week

@M.c.harrington 9 месяцев назад

My ADHD brain lovesss all the images y’all have pop up during the episode! Thank youuu🫡

@mangosteen80 9 месяцев назад

I love love loved this convo. I learned so much once again. I never realized how much of a differentiator carpool Karaoke and Hot Ones were within that genre. I have also found the Call Her Daddy content very 1 dimensional and forced. I never really found it interesting. I always wonder if Alex gets tired of the lack of depth, or is that just her. Last but least, I loved Nicky's feature ideas for Spotify, I would love to see comments.

@abeeja7753 9 месяцев назад

Off Topic, but kinda a HOT Topic rn,,, With everything going on with danny masterson and ashton kutcher, im seeing a trend of censorship of certain words. Do you guys have any opinions on the censorship of actual words like SA and R? I understand when the words are altered for tiktok but im starting to see a trend of those actual abbreviations be used in real life. Makes me wonder if theres any societal affect or if theres any weight thats being taken off of a serious issue!

@vanessabokelmann2319 9 месяцев назад

I loooove your content

@NickyandCoco 9 месяцев назад

Thank you so much and thank you for supporting our baby channel

@chant1961 5 месяцев назад

I hate that that lady is playing dumb when the gay is speaking.

@amandasoul 9 месяцев назад

Sometimes your ideas are honestly so good I get worried about companies, or people who work for companies, that you talk about are going to hear you and steal them 😅😂!!! Kidding but not. I tell my girlfriend your ideas and she says “they’re just saying these things out in the open?!” Seriously so genius. You guys honestly have been inspiring me each week to get more and more involved in becoming a creator/ My future because I know I have it in me. I know nothing about TikTok, but I’ve been using RU-vid for a very long time, but I am willing to learn and get with the times. (I’m 31) I wait for your upload each week now so thank u for being consistent with content!! Y’all make me wanna go back to school and take Marketing classes😆 ✨🫶❤️ will continue listening and learning!

@katherine.roesler 9 месяцев назад

I agree I have thought the same these ideas are GOLDEN

@NickyandCoco 9 месяцев назад

HAHA well hopefully a company pays us for them one day :)