[Stape x Obsidian Webinar] Klaviyo server-side tracking for Shopify: boosting e-commerce revenue

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See the recording and gain new skills to set up Klaviyo server-side tracking for Shopify!
Webinar agenda:
1. Case study from Obsidian Digital:
Challenge of precise user behavior tracking for e-commerce email marketing
How server-side Klaviyo tracking improved tracking and automation
Real-world results and benefits of enhanced automation
2. Live Demo: Klaviyo template setup from Stape for Shopify.
3. Klaviyo reporting: how to showcase the difference between client-side and server-side tracking.
4. Revenue attribution: how to attribute revenue directly to server-side events and calculate their monetary impact.
5. Q&A session: to address your specific questions.
=== LINKS ===
◆ Common Q&A after the webinar: stape.io/news/...
◆ Server-side tagging for Shopify: stape.io/blog/...
◆ Integrate Klaviyo with your website using Google Tag Manager Server container: stape.io/blog/...
◆ How to set up Klaviyo for Shopify via server Google Tag Manager: stape.io/blog/...
◆ Case study: Scandinavian Biolabs amplifies Klaviyo revenues with server-side tracking: stape.io/blog/...
=== SERVER-SIDE with stape.io ===
GTM templates: stape.io/solut...
What is server-side tracking?: stape.io/blog/...
How to set up Google Tag Manager Server Container?: stape.io/blog/...
How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container: stape.io/blog/...
Server-side conversion tracking in Google Ads (Adwords): stape.io/blog/...
Facebook CAPI: stape.io/blog/...
=== CONNECT with stape.io ===
✭ / stape.io
✭ / stape
✭ x.com/stape_io
✭ Community: community.stap...
#gtm #stape #klaviyo #shopify #googletagmanager #tracking

Опубликовано:

2 окт 2024

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Комментарии : 9

@Farhanfuad6534 День назад

Here is a major question. When we add products to the cart or do the begin checkout event, there is no option to input an email. We can input email only for the purchase event. So how can we send email with "Add To Cart" and "Begin Checkout" events?

@DataMan82739 День назад

My guess is that this is more for users that are already on your list. So after you send a campaign, those users that view product or add to cart but don't buy will get added to the atc/viewed product abandoned flow. And since their email is already known from Klaviyo, the tag just carries it across all events.

@DataMan82739 2 дня назад

Love the webinar! Quick question... If we're using Shopify's Checkout Extensibility and our GTM is setup in Customer Events and subscribing to the default product_added_to_cart event from Shopify, how does the tag pickup the email address? According to Shopify's documentation, email isn't a variable they provide.

@Farhanfuad6534 День назад

same question

@Farhanfuad6534 День назад

@Stape same question

@Stape День назад

If you use the data layer added by our Shopify app, the email will be available on the add_to_cart event if the user is logged in.

@DataMan82739 23 часа назад

@@Stape Ah, got it. And what if the customer is not logged into the site? In my experience, most of our brands don't have logged in customers. Would revenue still be attributed to the Klaviyo flow even if not logged in?

@Farhanfuad6534 2 дня назад

I have a question that we usually get gmail value with purchase view product add to cart If I don't get it here, then I don't have to pay the value of the email.. and can I send the purchase and checkout events?

@Stape 2 дня назад

Could you please clarify the question?