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Starting a Brick & Mortar Boutique | Top 3 Things You Should Know 

Emily Benson
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I'm back! So sorry for the absence from RU-vid. My consulting business has been INSANE and we are working on some incredibly special things that will be coming out in the next few months so stay tuned!
If you are thinking about opening a brick and mortar boutique, this is the video for you. I'm talking the top three things you should do before deciding on opening a boutique and talking about some of the mistakes I made when I opened my brick and mortar. This video is jam packed and I have more just like it coming in the next few weeks!
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30 июл 2024

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Комментарии : 84   
@onlyagreeingsometimes
@onlyagreeingsometimes 5 месяцев назад
Gem... have people pick up at the store. This can help in so many ways. It's deeper than explained 💎 💎 💎
@Emilyboutique
@Emilyboutique 2 месяца назад
thank you so much for all of your comments!!!
@user-dy3zs2gi9k
@user-dy3zs2gi9k Год назад
Finally the video I've been looking for. Thank you!
@Emilyboutique
@Emilyboutique Год назад
So glad you found it!! I have a bunch of videos that relate to opening a boutique! I hope you can watch more!
@katherineantley2104
@katherineantley2104 Год назад
Switching from online to brick and mortar! Your videos and podcasts are so helpful!
@Emilyboutique
@Emilyboutique Год назад
so happy for you!! please note that your online sales will go down with the shift in your focus! I see it everytime... doesn't mean you won't make it up in b&m- the money just shifts over!
@stephaniemendes5287
@stephaniemendes5287 9 месяцев назад
I’m seriously considering & planning to move my custom dressmaking and alterations business out of my home and into a brick & mortar location a few towns away. Thanks so much for this great video! So helpful and motivating!
@Emilyboutique
@Emilyboutique 9 месяцев назад
Great! I'm so glad that I'm giving you different perspectives!
@patriciaporcaro8586
@patriciaporcaro8586 3 года назад
All great suggestions! We are on the way to COSTCO, so people see us. Also being 2 doors down from a Nail Salon, we find the ladies exiting are too busy taking pics of their nails, but eventually they wander in, wondering if we are new LOL (we have been in this plaza for 4 years) LOL.
@Emilyboutique
@Emilyboutique 3 года назад
That sounds like an awesome location Patricia!!! It’s kind of nice to always have people discovering you!!!
@jeanettetorres7091
@jeanettetorres7091 3 года назад
yes I am so ready
@Emilyboutique
@Emilyboutique 3 года назад
YAY!
@GenerationNextNextNext
@GenerationNextNextNext 2 года назад
I'm trying to write a series centered on individuals who own their own boutiques. I've been struggling to actually find a step-by-step guide as to what a boutique-owner hopeful should consider. This has been pretty helpful, and I think I will be watching more of your videos. I am curious about the legalities of it all. Who helps with taxes? Who gives financial advise or helps with budgeting? How does that work and how do you manage it yourself? Do you hire attorneys or lawyers before opening the business? Do you have to go to City Hall for licenses? What kind of licenses or permissions do you need? I would appreciate if anyone could help me with the details.
@Emilyboutique
@Emilyboutique 2 года назад
Hey there-- literally have all the answers to these questions in my book. You should read it-- bit.ly/boutiquehandbook
@brightstarfancyboutique
@brightstarfancyboutique Год назад
Omg! I'm glad I came across this video. I'm in Canada 🇨🇦 and thinking of expanding my boutique to a brick and motar after being online only for 3 months
@Emilyboutique
@Emilyboutique Год назад
What part of Canada? Brick and mortar has different challenges than online, but can be really rewarding if you love working with people in person!
@brightstarfancyboutique
@brightstarfancyboutique Год назад
@@Emilyboutique I'm in the Province of Ontario. 1hr away from Toronto.
@Emilyboutique
@Emilyboutique Год назад
@@brightstarfancyboutique very cool! I'd just make sure the location you choose has good visibility!
@designerAuthor
@designerAuthor Год назад
Thank you for the tips.
@Emilyboutique
@Emilyboutique Год назад
You're welcome! Thank you for watching!
@tshirtboomin.onlyat-shirts4926
Great information
@Emilyboutique
@Emilyboutique Год назад
So glad it’s helpful!
@crystalmoss7951
@crystalmoss7951 2 года назад
Watching from The Bahamas 🇧🇸🤗
@Emilyboutique
@Emilyboutique 2 года назад
Hello Crystal!!
@DelilahMidnight
@DelilahMidnight 7 месяцев назад
How can you find the best areas for your niche?
@zealie75
@zealie75 2 года назад
Am wondering about your thoughts on buying an existing business and rebranding. Example: purchasing an existing gift shop that carries greeting cards and gifts and turning that into a gift shop that sells local artisanal products, art, etc. and maybe keeping some of the existing most popular products. So it's in keeping with the gift shop idea but changing the name of the store and the type of things it carries. Is that a dangerous idea, ie: if the current business is successful, you may lost that client base if you switch it up?
@Emilyboutique
@Emilyboutique 2 года назад
Honestly the biggest issue I always see with buying a business is that the current owner WAY overcharges for it. They think there's sooo much value in what they've built-- but I'm not always convinced that's quite true. I feel like I meet people who are $100k in debt from investing in a current business when using that kind of money to start fresh might be a more incredible set up. If it's truly an awesome business and you think you can stay true to the customer base and make it better, I don't think you'll alienate the regulars if you do it slowly. There's plenty of businesses I like but wish they'd do some needed updates :O
@noreennerwanda2172
@noreennerwanda2172 2 года назад
Watching from Zimbabwe🇿🇼. Am about to open a boutique in a week excited and nervous
@Emilyboutique
@Emilyboutique 2 года назад
That's awesome! I'm excited fo you!
@onlyagreeingsometimes
@onlyagreeingsometimes 5 месяцев назад
Build a wall you can move later.
@leslieromo3083
@leslieromo3083 Год назад
I have been online and now opened a space in a building where there are Suites rather than store front. It is a small space and perfect to start out with, but getting local customers in there. I plan on doing an Grand opening, but since not a B&M what do you suggest marketing wise. I have been passing out fliers and cards to friends and family, customers and church.
@Emilyboutique
@Emilyboutique 11 месяцев назад
Get going doing videos on social! Focus on having local people share about you. Get a google business listing and build it out with photos and information. It’s going to take time to get people to come in since you’re more hidden.
@TheNinaNicholeShow
@TheNinaNicholeShow 3 года назад
Would you suggest having an online store first before opening a storefront? Like what if I wanted to open the storefront first, then online portion second?
@Emilyboutique
@Emilyboutique 3 года назад
Hi Nina! I think you can do it either way. The one benefit of opening online first is that you have a built in audience of people ready to show up at the store. I've found that online boutiques somehow reach a local audience first when they open, so it translates really well. If you go storefront first, it is a bigger investment out the gate (or online first would "fund" the store...) and you really do need an amazing location that has traffic built in. Hope this helps! Emily
@TheNinaNicholeShow
@TheNinaNicholeShow 3 года назад
@@Emilyboutique Thank you so much Emily! It does help! My thing is I am a plus size and shopping online for plus size has not been so great- a lot of returns/things not true to size, etc. So, that's why I am thinking of creating a storefront with a better experience. I found you online last night and will certainly be absorbing more of your content! Thanks again!
@Emilyboutique
@Emilyboutique 3 года назад
@@TheNinaNicholeShow awesome! I agree that shopping plus size online is tough! Use the search in my FB group to start exploring the plus size vendors that are available to boutiques. It's a bit slim, but you could make it work!!!
@missbnatural4384
@missbnatural4384 2 года назад
What I worry about is coming up with fee every week. We’re I live suites are popular. I get Sociol security so it’s really hard to open store . But not getting sells online so doing pop ups
@Emilyboutique
@Emilyboutique 2 года назад
Pop ups are a great way to test the market and your product assortment. I just did a podcast about them too: podcasts.apple.com/us/podcast/601-how-to-do-a-pop-up/id1208014382?i=1000546966693
@mandaraewillo
@mandaraewillo Год назад
Watching from Australia
@Emilyboutique
@Emilyboutique Год назад
Hi Manda!
@PrincellaMarie
@PrincellaMarie 2 года назад
I am researching and would love to open a boutique. I liked the suggestion of looking up demographics because I think my boutique is for a specific person. I’d love to offer some hand made items and altered or embellished clothing maybe repurposed. With alterations services. Have you seen anything like this?
@Emilyboutique
@Emilyboutique 2 года назад
Sure! You can sell whatever you want as long as you have an audience for it!
@iamgwendolyn3792
@iamgwendolyn3792 Год назад
Hello, is it better to secure your location first if you have the money or to stock up on products first and store them at home until you find your location? Thank you
@Emilyboutique
@Emilyboutique 11 месяцев назад
I would secure your location first so you know how much you need (size), the fixtures you’ll fill and exactly the customer profile!
@shonaphillips7577
@shonaphillips7577 2 года назад
I’m watching from Merida Mexico!
@Emilyboutique
@Emilyboutique 2 года назад
Hola!
@shonaphillips7577
@shonaphillips7577 2 года назад
@@Emilyboutique Hola. This will be my first boutique and in a new country. I scared and excited at the same time.
@jemimahandrews6099
@jemimahandrews6099 Год назад
Hi watching from Trinidad 🇹🇹
@Emilyboutique
@Emilyboutique Год назад
hi hi!!!
@MSWStudent_Diana
@MSWStudent_Diana 3 года назад
My store recently went viral on Facebook and I've been selling out faster than I can restock and I'm having the issue of keeping the store filled I did finance the store on my own as in I found it myself I had saved up almost 20 K to do this, so you can give me tips and tricks to help me out that would be greatIt's been crazy I'm in the town of Augusta Georgia and not too many plus size boutiques out here so when I posted it on the community page people in sane and now I'm just trying to keep up didn't think I would go viral
@MSWStudent_Diana
@MSWStudent_Diana 3 года назад
I sold out within the first week of opening I open June 5 and everything sold out by June 12
@Emilyboutique
@Emilyboutique 3 года назад
Wow!!! Congrats!!! Here’s the thing- if you’re markup is good, you should have plenty of free cash to keep ordering inventory. Are you charging 3x on your wholesale to retail?? Also I’d love to suggest that you pay yourself back that initial investment in manageable increments, so that you don’t cut off your cash flow! What else do you need help with?
@MSWStudent_Diana
@MSWStudent_Diana 3 года назад
@@Emilyboutique No I'm only doing 100% mark up so whatever the unit price plus the hundred percent and I think that's where I'm going wrong because everybody that comes in has said my prices are very cheap compared to torrid and they're really happy about the prices but I'm scared that I'm screwing myself in a sense. I'm scared if I put my price is a little bit more up that I will scare people away
@Emilyboutique
@Emilyboutique 3 года назад
Diana Mejia so a $10 item wholesale is $20 retail? Yikes! Yeah you have to start adding some margin as you get new arrivals. People like what you have and you’re the only person in town so you have a head start!!! Slowly raise your prices or honestly, and I hate saying this, but you’ll run out of money.
@MSWStudent_Diana
@MSWStudent_Diana 3 года назад
@@Emilyboutique alright sounds like I need to get my ball going here
@onlyagreeingsometimes
@onlyagreeingsometimes 5 месяцев назад
Ask around if you're interested in a business spot or building 💎💎💎
@thebaronvingrimm
@thebaronvingrimm 2 года назад
I am contemplating opening a store for special makeup effects supplies in my town, but I am worried about the risks as I have a small family and I am the primary breadwinner, and want to minimize the risks. This is a very specified type of store, but there is demand for one in my town, but it is hard to make that decision and run the risk of putting my small family at risk.
@Emilyboutique
@Emilyboutique 2 года назад
Can you do both your breadwinner job and the store at the same time? Maybe you need some employees right away to begin?
@amyrafferty4368
@amyrafferty4368 2 года назад
Can you tell me what the percentage of cogs, wages, and rent should be in comparison to revenue? I have a pretty busy retail store but our expenses are break even or even more than the revenue sometimes, so I'd love to know what I should be aiming for
@Emilyboutique
@Emilyboutique 2 года назад
There is no one answer to this. The problem is your markup/margins though. The only way we make money in retail is either to sell more units or have a larger difference between wholesale and retail. If you don't have money at the end of the month then what your markup is, is not covering the cost of running the business.
@amyrafferty4368
@amyrafferty4368 2 года назад
@@Emilyboutique Ok great, this is great advice! time to up the prices and see if that helps :) thankyou!
@rachelvixie2767
@rachelvixie2767 21 день назад
Commercial rent and NNN is ridiculous. I wish she would just say that. No one should be spinning their wheels or going bankrupt just making commercial owners and property managers richer....and people are...
@taylorslack4808
@taylorslack4808 2 года назад
British Columbia, Canada! 🇨🇦
@Emilyboutique
@Emilyboutique 2 года назад
Hello in Canada!!
@ramondowilkerson214
@ramondowilkerson214 Год назад
My boutique @Mondoestilo is in mexico. Just opened up a better location in the Yucatan.
@Emilyboutique
@Emilyboutique Год назад
congrats on your new location!!
@Chilcutte
@Chilcutte Год назад
Haha I’m like 3 hours from my location BUT I’m on transport so that’s time I use to do orders, work on the art I’m like forced to be productive… I could also Nap
@Emilyboutique
@Emilyboutique Год назад
That works!!! So far though... you are braver than I :) !!!
@anissamarin
@anissamarin Год назад
Do you believe opening a store front nowadays is worth it? Or is it better to be online only?
@Emilyboutique
@Emilyboutique Год назад
I think a storefront can be amazing in the right location and community! I see many brick and mortars doing $30-100k a month. If you want to build your brand and local community by starting online, that would absolutely work too!
@Designsbyizzi
@Designsbyizzi Год назад
I am thinking about if opening my store ,rent is 6,000 a month.It is very busy area, close to apartments and hospital. I sell in Etsy right now,but it is not going well, but every time I do local market sells pretty good. So, that is why I am thinking of opening a brick and mortar store.
@Emilyboutique
@Emilyboutique Год назад
If you have around $20-30k saved then I think opening in this location sounds reasonable (that said, I have no idea where it is or anything about your store so please take this as some input only). I think you've got to make sure the investment in your assortment is a good variety that caters to one customer. My guess is you'll need to spend at least $5-10k on inventory to open a b&m store with appropriate levels. What do you sell? And why Etsy?
@rachelvixie2767
@rachelvixie2767 21 день назад
$6k/month is a lot!!
@Designsbyizzi
@Designsbyizzi 21 день назад
@@rachelvixie2767 thank you
@rachelsciaba2225
@rachelsciaba2225 2 года назад
You mentioned you made some mistakes with choosing your own location. What were they?
@Emilyboutique
@Emilyboutique 2 года назад
1. No other traffic around- it was a 'drive by' spot. 2. Not great parking. In the 'burbs, people are not used to street parking at all- they love a lot. So while I had parking right out front, people didn't get it. 3. The income in town... so most people kind of maxed out their income on housing and spent the rest on their kids. I should have been closer to the city where incomes were higher and more single/no kids people lived!
@mhuncho9208
@mhuncho9208 Год назад
What licenses do you need for a brick and mortar?
@Emilyboutique
@Emilyboutique Год назад
Federal EIN, State Sales Tax Licence, Biz License/permit from your town FOR SURE... maybe occupancy permits, fire permits... those I'm not too sure about bc they vary locally. Call town hall and ask!!!!
@lesenzostyletv7441
@lesenzostyletv7441 2 года назад
How do I make employees applications for hiring?
@Emilyboutique
@Emilyboutique Год назад
google it! there is a standard template!
@jaf45895
@jaf45895 Год назад
Where does a person find suppliers?
@Emilyboutique
@Emilyboutique Год назад
I have a video on that here: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-8Txv99WAnUg.html
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