Station IDs: WNBT, WCBS, WHB, WHAS, WVEC, WTVR, WHB, KMBC, WNAC (circa 1954) 

I find it very interesting how, back in the day, some local stations showed a brief commercial while identifying themselves.

People say TV's gotten too commercialized today? Nah, buddy, it's ALWAYS been that way!

Thanks to this, I learned today that (per Wikipedia) WHB and KMBC shared time on channel 9, switching every 90 minutes, between mid-1953 and June, 1954, when KMBC took over for good. Thus the "WHB-TV Channel 9 signs over to KMBC-TV" promos. Short life for those promos! Nice piece of history here.

I finally see why Oreo won out over Hydrox. The former’s name doesn’t sound like something I put in the sink or laundry.

1:26: Now we know why Ethel kept telling everyone to have more crackers at her dinner party -- after the appetizer, the salad, the main course, and even dessert! "Serve them all through the meal, they said!"

WNBT is now WNBC. WHB-TV is now KMBC-TV. WVEC-TV is now on Channel 13. WNAC-TV shut down in 1982. Channel 7 Boston is now WHDH.

Great grabs, especially with the now defunct WHB and the ident for the changeover from WHB to KMBC! WVEC, Lynchburg, is the oldest continuous primary ABC affiliate south of the Mason Dixon line, with WLOS in Asheville a close second. Both still have their original call letters, although WLOS has always been on Channel 13

i assume you'd hear local announce over the silent part, perhaps "stay tuned for so and so" and a spoken id?

5:02- Stan Sawyer, announcer. "WCBS-TV, Channel 2, New York."

Okay, having seen video, I have “a bone to pick” with “WHB-TV switching over to KMBC-TV in Kansas City, Missouri”. Can anyone explain why were they allowed to get away with it back then?

Thought stations in the South had sponsored station IDs..

WHAS TV 9 CBS is now CH 11 ABC

WVEC TV 15 is now ch 13

WHB TV CBS 9 is now KMBC TV 9 ABC

cool