Stellantis is About to Break my Heart with Chrysler? 

Not a surprise if they ax Chrysler, it's been on life support for a couple years now.

You can't sell one vehicle, a minivan, and float an entire brand with it. That's ridiculous.

Let's face facts people, Chrysler has been dead since the "merger" between Daimler Benz and Chrysler. It's been a shell of itself since. Everything Iacoca did to save the company seems to be all for naught. I personally am a lifelong Mopar fan. My last "mopar" was a 2013 Chrysler 200 sedan, which I still own. I waqs looking to replace it at least 5 years ago with another "mopar" but found nothing worth buying form them. Fiat had them so screwed up I'm suprised it's lasted this long. Stelantis would unfortunately be putting the brand out of their misery. A sad day indeed if it actually happens.

Hornet was a loser from day one like the 200 was. Overpriced junk

Stellantis is a car company where brands go to die. Jeep was AMC.

Stellantis made a HUGE mistake rebadging the Alfa Romeo Tonale as the Dodge Hornet. Great way to cheapen the Alfa brand. In addition, they should fold Ram back into Dodge.

Another great brand dies because of bad management

Chrysler right now is like our father on life support. We have had amazing memories with him and truly wonderful times, some amazing and some bad memories here and there but he is an amazing person, but as long as he exist, he will continue to suffer and get worse and worse by the day, so we can either wait for one day for a magical medicine to arrive to fix his problem, or we wish him farewell in a sweet way and unplug his life support, ending his suffering.

I think its ridiculous to axe Chrysler when they never ever had a chance. Nobody would invest into giving them new prodocts. I dont understand why that EV Wagoneer didnt get thrown to Chrysler. Just change the front. It doesn't even look like a Jeep

I've had lots of Mopar cars over the years. I still have a '76 Dodge Aspen SE Sedan with a 318; and a beautiful '78 Chrysler Cordoba with a brilliant 360; very quick and both are incredibly comfortable and reliable. Even here in the UK we love Mopar

Im 37 and i remember the last true glory days of Chrysler the old Chrysler corp was the 1990s. There sales were great! They had the cab forward sedans. The Durango and the highly sucessful dodge plymouth chrysler mini vans. Dodge rams and of course the Jeep Cherokee and Grand Cherokee. Even Chrysler uaw workers werw getting great profit sharing checks. My dad worked for GM and Chrysler guys were getting bigger checks then GM workers. Chryslers last glory days!

It's their own fault. They refuse to give it product.... afraid that Chrysler would compete with Jeep

Stellantis mismanaged Chrysler/Dodge/Ram so badly I'd say it was intentional that they killed them off. I am mad too, I was raised in a MOPAR buying family from the hey days of the late 50s early 60s.

They should change Ram back to Dodge. Ram name has no brand respect. I have Ram pickup. I like it but hate the name. Lots of people just call it a Dodge. I even looked on-line for a rebadge kit. Chrysler is a well respected classic name brand. Fifth Avenues and New Yorkers were gorgeous.

Stellantis has way too many car brands competing against each other in the same market category. And non of their car brands are practically desirable. At least VAG are clear distinction with their brands

I live within three miles of a Dodge, Chrysler and Jeep dealer. I think that's the only reason why I've been seeing more Hornets on the road. I can't think of anyone who would go out of their way to drive out of town for one.

Walter P. Chrysler is rolling in his grave. He was a very intelligent amazing man and built a wonderful automobile. Try to watch his biography sometime folks. Such a shame all these moron companies ran into the ground.

This is exactly why I didn’t understand the “should Plymouth be brought back” video uploaded earlier..like I said in my comment on that video..if Chrysler doesn’t have a direction and actual profits right now then what makes anyone think they’d bring back Plymouth back and have one….

Chrysler should've made the Grand wagoneer and Grand cherokee L part of its group since those are "technically" luxury vehicles.

Maybe they shouldn't have killed the Dodge Caravan. Since the Pacifica is luxury it would more expensive then the Caravan

Bring Chrysler back home to America!

Jon, thanks for the heads up. I had no idea that Chrysler was on the chopping block. But I can't think of anything that would make me want to buy a Chrysler at this point.

With Chrysler, it's pretty obvious. They never announced a replacement for the 300. No teased concepts, nothing. To build something new requires time and money which would have to come from somewhere else. Dodge has the Durango on its way out and the Hornet which is a sales flop. The upcoming Charger EV is delayed due to electrical problems and I don't expect it or the i6 version to do great in a market where people loved the Hemi. Especially with the Mustang still offering a powerful V8 at a decent price. RAM has the worst sales figures out of all American Stellantis brands (26% drop compared to last year) and is probably among the brands Tavares was criticizing in terms of build quality. Jeep is most likely the brand that will live on, despite the poor sales compared to last year. They do need to work on their pricing, though. It's also the only American brand that Stellantis offers in Europe. That being said, the only 2 Stellantis brands that are doing well in the US this year are Fiat and Alfa Romeo.

When Chrysler changed the truck name to RAM, they blew it. Had an older gentleman say he wants a "Dodge truck, not a RAM!" Can't say I disagree. Then, they discontinued the Charger line. Whoops!

I live in a metro area of over two mllion people, and have yet to see a Hornet on the road.

Disgusting… I was really hoping on Stellantis but I could smell this ever since they killed the 300 and Challenger/Charger. In reality I think Peugeot only had the budget to restructure the Fiat side including Jeep/Ram, but not quite enough capital to sustain the restructuring of Dodge, Lancia, and Chrysler. It’s a shame because when Stellantis should’ve been making more generic cars to be shared across all brands they gave huge chunks of money to a few brands to make the most unecessary low volume niche cars while they let the other brands starve. Stellantis should at least give one billion dollars to Chrysler to help them get at least a couple new products. And they need to narrow down Jeep because it’s overstepping in Dodge and Chrysler territory. And get new leadership for Chrysler because that woman who’s CEO of Chrysler is just a sitting pig with no plan ahead on what to actually do to revive the plan. They keep saying Chrysler is the futuristic brand with the new technologies but so far there’s nothing from them futuristic and all the planned products (and there are only two of them) are planned to be released by 2025 and 2028! That’s too far ahead. Here’s what I’d do even as late as of now. Minivan goes to Dodge: Hornet and Grand Wagoneer, goes to Chrysler: Fiat Tipo goes to Dodge as a Neon: Jeep Commander goes to Dodge as a Journey , and rebadge the Hornet as a Caliber with serious price adjustment. So we would have Caliber, Journey, Neon, Grand Caravan, Durango, Challenger and Charger. That’s a full Dodge lineup out of nothing. Then Chrysler would have Pacifica, Aspen, and Airflow (rebadged Tonale for now). Boom! Chrysler and Dodge have product while we standby for new models. And new models in the pipeline would be: a new minivan for both Chrysler and Dodge, a Chrysler 300, a Chrysler Crossfire or halo car, a Dodge Caliber crossover, and a few other Dodge and Chrysler models to fill their lineups like even a Maserati super car for a future Dodge Viper. ISNT THIS WHAT STELLANTIS WHAT CREATED FOR?! Tavares just isn’t even trying.😫😫

I'm afraid Chrysler as a brand may be on the way out. The Pacifica minivan has been the same since it's release in 2017, and not much has changed. It is true the Dodge Hornet is literally an Alfa Romeo in disguise.

If I was FIAT’s CEO, my lineup would be this: FIAT makes economy cars and competes with Volkswagen/Opel/Mini/etc. I would then have Lancia as the luxury brand and have them compete with Audi. I would have ALFA Romeo be a “budget exotic sports car” brand that competes with Porsche. I would have Maserati be a full on Exotic Supercar brand that competes with Lamborghini/Ferrari. I would have bought Isotta Fraschini and have them as a Ultra-Luxury brand to compete with Bentley/Rolls-Royce/Maybach/etc.

They had the right idea when FCA was formed Chrysler and Lancia should be a near luxury brand like Buick. They should have the tech and dynamics of European cars with the old fashioned luxury and drivetrains from America. The two binary’s of the same coin.

I think the automotive market is an absolute mess right now between rising prices, everyone transitioning their fleets to trucks and SUVs, brands being discontinued and/or sold to other automakers, cars becoming rolling computers, and the transition from ICE to EV. Buying a new car right now is like being a sitting duck in a stampede.

If they were smart, they would shelf the Chrysler brand for a couple of years, and then reintroduce it as all-electric brand to try and compete with Tesla, Rivian and the likes. Chrysler Neon would be a cool name for an entry level model to compete with Model 3. Chrysler Voyager for Model Y counterpart. Chrysler Airflow for Model X. Chrysler Imperial for Model S. And some insane halo model to out-insane the Cybetruck. I know that there are mad enough people at Chrysler.

Im helping a buddy put a new convertible top on his 96 Sebring. That thing runs great.

It went wrong when men like Bob Lutz are nowhere to be found at Chrysler corporation. In the 90s he understood the market and gave the public stuff like the LH cars, the Neon, major upgrades to minivans, and even some fun stuff like the Viper and Prowler. The PT Cruiser was also the right car at the time. Since people are obsessed with trucks, they could tap the compact pickup market with some affordable low option competitor to Toyota Tacoma. Instead they build $80K trucks loaded with everything and $60K Jeeps.

CHRYSLER has built vehicles as nice as anyone else. But they have a very long history of quality problems. I speak from experience from 3 DODGE work vans and my late mom’s JEEP GRAND CHEROKEE. Take a generic approach and don’t worry about builders. If one disappears then too bad and there are others.

They need Chrysler to be on the level of Buick, Acura, or Mazda. Mainstream premium Vehicles. If Alfa, Dodge, and Chrysler all shared a platform it would lower cost. Like you said put Alfa against BMW, Mercedes, Audi. Put Dodge against Ford and Chevy and put Chrysler against Acura, Mazda, Buick. Competitive pricing and features.

Chrysler can be revived. Give them a version of the new 2 and 4 door charger, only install a updated version of the 1970 Chrysler 300 grill and the taillights from say a 65/66 imperial and give it some chrome bumpers and stainless steel bright trim. Give it something other than grey or black interiors to choose from. Make the interiors look like real Chryslers, not dodges or plymouths. Make them a powerful feeling luxury car, not a teutonic hot rod. We need American true luxury, not Asian or European copies or clones.

During the last four years automakers (and dealers) made a killing selling high priced models and ignoring the lower end models and trims. It seems like Stellantis bought into the idea that high pricing was here to stay but it's not panning out. One, pricing was bound to drop back to reality and two, if someone is going to pay a premium it isn't going to be for an unreliable vehicle or something like the Hornet that is not a good fit for the US market. Time and time again it's been proven that rebadging cars designed for Europe do not result in volume sales in the US. As for Chrysler, they need to roll out a full range of electrified vehicles (hybrid and EV) that have good build quality, nice interiors, and non-generic design. The lower end models should compete with Buick and go up from there. That's a lot of investment and I'm not sure if Stellantis could pull it off. The other option is to not try and instead stick with Jeep being the provider of a full range of SUVs and Dodge getting sporty models. I'm guessing they'll do the latter.

I think if Stellantis wanted to cut Chrysler they would have long ago. Having just one model is maybe Chrysler best hope. Technically getting rid of this brand would not be a big saving for Stellantis but could alienate them lot of people, so they prefer to keep it, even if it’s just symbolic for now and besides it seems more logical to start with DS and Lancia Chrysler and Maserati are both names that still mean something

I have grown up around Honda and Toyota products in fact "my" current car (1st car under my mom's insurance) is a 2013 Civic. Even though I don't trust the reliability, I kinda like Chrysler cars because of their designs. I kinda want a late model (2012 and newer) T&C even though I don't need something as large. I also like the designs of the 200 and 300 because to me they look classy and I bet they are great vehicles to drive. It's sad that Chrysler gets snubbed no matter who they are merged with. It's impossible to think that they have a future in America when all they have to show is a minivan and concept cars that will never go into production.

TK Garage just shared some info about some of Chrysler's Trademarks moved over to Dodge.

PS: Jon, quick update, I just heard Stellantis have been moving Chrysler TMs to Dodge & Stellantis NA. They've moved all the Chrysler minivan TMs. Confidence level is ~75% atm until I can corroborate it.

I agree with you Jon its sad that Stellantis may chop Chrysler of the 8 mainstream American brands that are left Chrysler is the 6th oldest founded 1925 in order of founding goes Buick 1899 Cadillac 1902 Ford 1903 Chevrolet 1911 Lincoln 1917 Chrysler 1925 Dodge 1928 etc. my late maternal grandfathers 2nd wife had a 1997 Chrysler Sebring JXI convertible when I was a teenager late 90s/early 2000s Amethyst purple/sandstone tan Upholstery/soft top

I love the Invader Zim picture behind you.

I knew just as soon stellantis formed, that the Chrysler brand was doomed, with Dodge not being far behind. Renault and Peugeot are the Grim Reapers of the automotive world. Even when they had their own Brands here in the states, they didn't last long due to poor reliability, poor build quality and even pricing. They damn near destroyed AMC which was intern bought out by Chrysler. Nissan used to be a great manufacturer until Renault got involved. And now, we are seeing them systematically dismantle the Chrysler Corporation brands. Fiat was no better, but at least they had brand offerings for the Dodge and Chrysler brands. Even though, not enough. Anytime Renault and Peugeot have gotten involved with any other Automotive manufacturer, quality and sales went right down the tube. I sure am going to miss Chrysler. And it should be a crime what stalantis is doing. The French and the Italian automakers don't know how to build cars for the American consumers. Nor, do they care. I miss the day when Americans were passionate about their Automotive brands. But those days are long long gone. Vehicles are now simply appliances and the American Consumer has no brand loyalty. And Renault and Peugeot are proof of just that

Well stated. Nothing to say or add really. Chrysler is in trouble. I read the news this week and the they have already decided what they will do. It is only a matter of time. As a GM person, I have been here before with the loss of brands( Oldsmobile Pontiac and Holden). People see and know what is ahead eventhough many will not like it. I do have fond memories of New Yorker and Imperial. It is going to hurt and sting Mopar fans. They only thing is the bottom line.

They will shrink and eventually sell off what's left to GM or Ford.

i totally agree with you... chrysler hasn't had an original product in AGES.. the 300 and crossfire were amazing at the time, but it's like they fell asleep after that. i always loved their design language and i think it's a huge shame they always have to depend on other companies..

stellantis does'nt give a damn about chrysler's legacy and if you and i gets heart-broken over this! but as a mather of fact if chrysler disapear it will be a major M. I. A day in automotive history! without chrysler the automotive world would'nt be the same today

Everything is outdated: Chrysler Pacifica 2016 (FCA) Alfa Romeo Giulia 2015 (FCA) Alfa Romeo Stelvio 2016 (FCA) Dodge Durango 2011 (sits on a Mercedes platform from the DaimlerChrysler days) Ram and Jeep prices are ridiculous. There were big plans for Alfa Romeo which never materilized. Now there are big plans for Lancia to put iconic nameplates like Delta and Aurelia on soulless Crossovers. Peugeot and Citroën were Motorsport and Innovation brands not too long ago. Now they only sell boring cars with boring engines. Unfortunately there are many reasons why the EV Charger won't work. Too expensive, too heavy, too slow, outdated EV-Technology in comparison to Tesla and the Chinese. Dodge was one of the top enthusiast brands! Now they sell an Italo-SUV and an ancient Durango. I really like(d) the previous FCA, now Stellantis conglomerate. Sad to see. Marchionne was a real car guys, Tavares doesn't care about cars and only sees the numbers. At the celebration of 125 years Opel a few weeks ago he made it look like Opel was still a german brand with "german engineering" which it clearly isn't. I really don't like the term legacy automakers. But I really fear that all these brands that we know and love will die within the next two decades. I am not old and bitter, I was born in 2001 and luckily could live through great automotive years.

I pray they don’t kill the Chrysler brand. It wouldn’t make sense to kill them in our market because all of the dealerships are flagship with Chrysler.

My 1994 Dodge Shadow probably has a higher build quality than modern Stellantis products.

Stelantis put itself in the situation it's in. Chrysler had nothing to do with the company's current financial state. Stelantis made the mistake of increasing the costs of their vehicles (specifically Jeep and Ram) more so than any other domestic brand at a time of rising inflation and interest rates. Couple that with the fact that Stelantis as well as the other domestics all decided to produce high margin, hide-end models to up revenue/ This perfect storm has driven potential buyers out of the market. All of the domestics are in this boat, BUT Stelantis is in it deeper than the others given they drastically drove up the prices of their vehicles more than anyone else. They are now paying the price with significantly overstocked, high-priced vehicles no one is buying. Corporate greed is coming back to bite them in the ass. Tavares let this happen and the brown aromatic stuff has formally hit the fan. Unfortunately, Chrysler could be hitting the chopping block. However, you cant tell me that Maserati and Lacia are big production brands. They certainly would not have the sales volume as Ram or Jeep would have. It makes sense to cut those two brands loose. Chrysler has potential especially since in the pecking order as brands go, Stelantis could use a Buick competitor American brand. They just need to properly invest in the brand. Something they clearly have not done as of yet. The market is there IF Stelantis can do it correctly and put out a quality upscale brand that is not brand-engineered but uses existing platforms designed with the American buying public in mind. We can only hope!

With the news of cost-cutting makes you wonder will they kill off the Chrysler and Dodge brands?

Dodge was founded on the idea of corporate exploitation. A Michigan State Supreme Court ruling in their favor declared the stakeholders are the customers that a company serves, not the consumers of their product. So turnabout is fair play.

They have already crushed me. I keep hoping that some trillionaire or hedge fund would come to the rescue but it is fading.

Well at least the top Chrysler executives and tech people aren't leaving in droves.......oh wait a minute. Vinfast to the rescue!

If they close, all of those UAW workers will have nowhere to sleep

jeez, Stelantis used to be Chrysler. First the Germans, then the Italians, now the French, the Europeans have done so much damage to Chrysler over the past 25 years. Soon there will be no more big three, but rather the big two,.

First and last mistake for Chrysler, was allowing Fiat, a controlling interest...Buick would've already died, if not for building their cars in China...America turned a corner, when it allowed foreign manufacturers into the U.S., without high tariffs - NAFTA was another nail in the coffin...😢

My first thought on this is that my "one that got away" tales that don't involve Studebakers, some of which could be had for practically nothing even in the early '80s, involve Chryslers and Imperials. Not Dodges, not Plymouths. So I had a Chrysler Le Baron Turbo GTC convertible, and a Sebring coupe. I might be up for the new Charger Daytona, but I'd happily stretch things to the breaking point to own a New Yorker, properly sized (meaning with a few more inches more wheelbase than the Charger, and many more inches in length), and available in two and four door forms. I had and aunt and uncle who always drove Chryslers. First a Newport, then New Yorkers, and they tried it with a '80s Fifth Avenue, but after that, they went to Lincoln, and Town Cars. They ran a country club. The aunt in question was always a classy lady, and her husband always seemed prosperous. Let's blame Bob Eaton for all of what's happened to Chrysler over the years. You know the joke about the "merger of equals"? How do you pronounce Daimler-Chrysler? Daimler, the Chrysler is silent. The situation has never gotten any better. The disrespect of the Mopar brands has brought things to this point. Chrysler has been as mismanaged as Lancia has. There, you have what was a maker of luxury sedans, grand touring cars, beautiful coupes, and rally cars, and their only current product is a subcompact city car available as a electric car or a hybrid. It's well styled, and the top line interior is really nice in blue, but that this is the only model is as sad as the minivans being the only Chryslers. So color me as pi$$ed off as well. My question about Carlos Tavares is just how many brands he'll shut down or offload to the Chinese before stakeholders realize that he only knows how to cheapen something, and there are limits to how much of that you can do before it all falls apart.

Chrysler and Dodge are both on life support. The plug will be pulled on both!

Why is it that the new 5-seater Chinese-built Dodge Journey is restricted to just the Mexican market? It's selling pretty well down there.

Stellantis is the new British Leyland. Some of these brands will die for sure. Hope Alfa, Citroen at least survive.

Carlos seems to have steadied the Stellantis ship in Europe but they still are associated with producing products of poor reliability and quality. In 2023, in terms of sales, Volkswagen further pulled ahead of Stellantis, though both groups are being impacted by the increasing popularity of Toyota, Kia and Hyundai, not to mention the Chinese brand , BYD.

Can RAM and fold it back into Dodge. Nobody needs that as an extra brand. Cancelling Maserati is crazy talk.

Lancia owners in the past have pronounced it to me as, "Lan-chee-uh". I don't know for sure though. Great video!

Ford and GM have abandoned cars and have gone all SUV/ crossover. Chrysler could be the company with actual cars and bring back nameplates like the LeBaron, Cirrus, Concorde, Polaris, Caravelle, New Yroker, etc. It could be marketed with nostalgia and technology. I think an all hybrid lineup would be much more appealing than all electric at this point in time. I am not averse to badge engineering, Peugeot has some downright gorgeous cars the rest of the world gets but I'm with you on putting American design and engineering in the drivers seat going forward to revitalize the Chrysler brand. My dream car in the mid 80s was the Chrysler Laser XE turbo and I have since owned two (among many other MOPARS over the years) and currently own a 1990 Dodge Daytona ES turbo and daily drive a 2022 RAM 1500 Classic Warlock 4x4, so MOPAR is in my blood.

I think Tavares will go down as the most hated automotive CEO of all time.

When the Dart came out, I thought, reminds me of a redesigned Neon.

IDK, in this era of global inflation with high costs of medicine, food, education, and housing, and personal transportation, it also has less higher paying jobs. There is a Global Overproduction of Automobiles, SOMETHING HAS TO GIVE. Like Goldilocks & the Three Bears, the market is heading toward Small, Medium, & Large SUVs, & Pickup Trucks. The trucks will be large and / or expensive in the North American market.

Just thought I'd say hi. I have at least a few small farm stands similar to yours on my delivery route, and am currently involved with my family's old farm property. Thanks for posting an update on your situation, looking forward to more updates.

I am angry about cutting Chrysler, I have bought Chryslers for years, best cars ever own.

Back in the 80's I remember asking my Dad why he refused to buy Dodge Trucks, he told me he could get brake pads for his 'Chevy' for $10 but a Dodge would be $25 or something akin to that. Then some time later I go to a shop with him that the mechanic was his friend, and he was chastizing how expensive parts for a Diesel Ram HD was. So the older generation seemed to have the mindset Dodge's were just more expensive to maintain..... Now pretty much everybody short of fanboys perception is overpriced unreliable and even Dangerous junk. Just look at the articles about that Dodge Cummin's putting itself into Reverse at highway speeds, and the Fed's now investigating safety issues. I honestly can't see Chrysler/Dodge surviving without government bailouts. I own a 2018 Ram Promaster I turned into a camper and adore that thing, and I've loved the Ram Trucks since the days of the "Dodge Ram" days. I won't be sad to see them go, because I'm furious how they have been turned into expensive low quality products to line Stellantis's pocketbooks.

If you want sales make affordable cars that have a reputation of quality! The formula hasn't changed but since greed exists, we have companies playing that game of "just make something and someone will buy it". Listen to the consumers!! Stop trying to reinvent the wheel! smh.

I think the elephant in the room is quality under all of Chysler products. We'd love to buy good, american cars. But they're all too unreliable.

At age 70, I am old enough to remember when Chrysler was an aspirational brand. If you drove a Chrysler, you were successful and had good taste. I know that is hard for young people to believe now, but there really was a time when Chryslers were special.

Pricing, content and QUALITY is why the inventory is out of control

Excellent video. And I agree, I love Chrysler. But if you don't give them products to sell & put no investment in them this is what happens. Very Very sad

Wasn't Chrysler supposed to go bankrupt in the 1970's? Meanwhile, Lee Iacocca spins in his grave. -_-

Sergio Marchionne bowed out on Saturday (July 2018) as one of the auto industry's most demanding and tenacious chief executives, his health in crisis after a career in which he rescued Fiat and Chrysler, two of its most storied brands. YES, SERGIO WORKED HIMSELF TO DEATH TO SAVE FIAT & (prolong) CHRYSLER.

I know desirable vehicles have to provide a certain Mojo enticement to the buyer, & that things must change. That said, I would buy a Ford Falcon Sedan or Station Wagon today.

Rumor is that BYD might buy Chrysler and Dodge to get assembly plants in America. BYD visited Chrysler headquarters and toured a plant recently.

I think what we really need right now is a new Plymouth Reliant. A small, cheap, barebones car that's available in a variety of body styles. ...what ever happened to cars being available in multiple body styles, anyway? What's the last non-luxury car to be sold in America as a sedan, coupe and wagon at the same time? Maybe the Subaru Impreza or Honda Accord?

I really liked the days when American companies and corporations owned and operated their OWN!!

Very sound and interesting discussion points well presented.

About? It's been dead since they bought it.

I wouldn’t even have Chrysler compete with Buick, mainly because Buick in itself doesn’t have an inpiring lineup. Chrysler should be revived as a competitor to Acura if it were to compete with anyone.

It’s cheaper to kill a product than invest.

I'd love for them to bring out an electric PT Cruiser, or something equally avant-garde, to make things fun, and interesting - but, I get the impression that Stellantis would rather just pump out more cookie-cutter SUVs, under a million different brands.

If consolidation leads to better, more competitive products, then so be it. It is sad, but could end up with better products in the future.

I would not be surprised if this image of Chrysler Dodge likely to disappear is being carefully crafted by Carlos T for the specific reason to boost sales. How so? Well I think they might well suddenly announce some attractive incentives on the existing inventory and then there will be a rush of people to buy theses vehicles thinking if they are going to disappear and "I'd better get one while I can". This will make the dealers happy and give Stellantis USA some always welcome capital. Following that binge buying will be a brand new flashy/slick/advanced new ev/hybrid sedan/suv - whatever under the Chrysler/Dodge brand that will compete out there with GM/Ford/VW/Toyota. Then again I could be wrong - we will see.

Its been over for Chrysler since Fiat bought them when they went bankrupt for the second time. Ford is the ONLY domestic automaker to have never gone bankrupt.

Where is the reincarnated Lee Iacocca when you need him?

I really don't understand their NEED to have each brand have such a "one thing only" image. For example, Dodge only being a Performance brand. Ford makes a small crossover in the Escape, and also a 800hp Mustang under the same brand. Same for Chevy. Dodge needs to go bring RAM back in for the trucks, and go back to being affordable vehicles and competing for volume sales against Ford, Chevy, Hyundai, Toyota etc etc- with some performance options / models. They HAD to make the Hornet performance, so it has too much HP and $$$ for anyone to care about it. Secondly, I don't understand the lack of product. Well, I guess I do. When you shoehorn a brand NEEDING a specific type of vehicle, then you limit your options. Just with Jeep alone, they have the vehicles, platforms and engines to serve all 3 brands (Chrysler, Dodge, Jeep). I think rebadges are short term fixes and aren't solutions, but at least they'd have product for Chrysler and Dodge. Rebadge the Compass for both Dodge and Chrysler, you can do the same for the Hornet (make it normal for Dodge, luxury for Chrysler), do the same for the Grand Cherokee, Grand Cherokee L, Durango, Pacifica...now all the sudden each brand has vehicles competing in each segment at various images and pricepoints. This will make them some money to develop new vehicles for each brand. I truly don't understand why they'd rather leave Chrysler with 1 product (in a dying segment), and for the longest time leave Dodge with the Challenger and Charger, aging Durango. Their newest products are a failing Hornet (because its too fast and expensive), and a new coupe and sedan in the Charger that are also in dying segments. GM was known for rebadges in the 80s and 90s, to a fault, but at least it got them by, and had vehicles to offer the public. This isn't even considering all the other car brands under Stellantis they can use to do the same.

Chrysler has needed new platforms like say an suv I've advocated for like ever. But Daimler, fiat and now Stallantis didn't/don't seem to want to invest in to doing that thus making for circular logic. They kept the 300 around for a very, very long time. Yet they probably still could be selling them today. But Chrysler needed new for a very long time now and I fear the name plate will soon lose relevance and what a shame that is. They could have a Buick crusher and yet don't. It's sad to see. I would have thought Chrysler as a name plate would have outlived Dodge even perhaps. Definitely not these days. It's all but dead. What's really hurt the industry as a whole is this irrational investment in to EVs, as if that didn't have obvious problems. Who knew the general public would have such little interest in paying more for such a limiting vehicle? Outside of government forcing the public in to going electric, I don't see how this will work itself out any time soon. People familiar with my comments will note I was doubtful of such investments early on. There's just no way and the better, far more practical investment at this time would be in to hybrids. Toyota has a leg up on everyone else for that reason. I think hybrids are our future until some technological advancement comes along. EV technology just isn't practical for many. Definitely not affordable. Until we can get over that hump I think hybrids are the way to go for most. Even many early adopters of the EV bandwagon are learning this the hard way.

Jon, I think we all foresaw Stellantis failing epically. If they let Chrysler drop to one model & not even a vapour-ware replacement is flagged, you're likelyright. Tbh, my heart broke long ago as first Triumph et al, then Rover, died from neglect. If they keep Chrysler, yeah, expect a Citroen C6. _ps: Tavares is just another CEO mate, think Carlos Ghosn. Expect nothing & you won't be let down. Thanks Jon._

Yep it's looking pretty grim in 2022 Jeep was unable to survive in China and shutdown operations there.

It was only a matter of when chrysler was going under, not if.

All that’s left is the minivan. Sad way to end.

They need to bring prices down and improve build quality like to look at them but I would own a dodge or Chrysler