Step Two: Choose your marketplace revenue model 

In the second step of the course, we’ll talk about marketplace revenue model options and which one you should choose. To run a business, you're going to need a way to monetize your platform. For most marketplaces, that means collecting a commission on all purchases through the site
Chapters
00:30 Introduction to marketplace revenue models
01:02 Definitions for the key terms in the video
01:32 Why the commission model is popular among marketplaces
01:53 How to decide your commission rate and who pays
02:52 What should your commission rate be?
05:45 When to use the subscription model
07:48 Other revenue models
08:56 How to prevent disintermediation (platform leakage)
10:13 Conclusion
Find the full course and a quiz at www.sharetribe.com/academy/ma...
Sources and further reading
Juho Makkonen: The 6 marketplace business models - and how to choose the right one. www.sharetribe.com/academy/ho...
Juho Makkonen: Marketplace leakage: How to discourage people from going around your payment system. www.sharetribe.com/academy/ho...
Juho Makkonen: Marketplace pricing: How to define your ideal take rate. www.sharetribe.com/academy/ho...
Sjoerd Handgraaf & Katri Antikainen: The best marketplaces run on commission - a study on how the top 100 marketplaces monetize. www.sharetribe.com/academy/ho...
Further resources
Two-sided: The end of free marketplaces with Ryan Gill (Communo). www.sharetribe.com/twosided/e...