What do you think? Is Dolby Atmos the future of audio? Tell us in the comments about your experiences with Atmos, immersive audio, and where you think we’re going next with sound. Don’t forget to swing by Sweetwater for closer look at PMC’s stunning array of monitors, subwoofers, and more! 👉 sweetwater.sjv.io/PMC
Thank you for featuring Steve Genewick.I have an 11.2 Onkyo/Klipsch Dolby ATMOS setup in my family room. The problem is how many consumers are going to spend $8-10K to listen to accurate Atmos playback? I talked to Discmakers,and was told in order to produce my music in Dolby Atmos I couldn't produce a cd,it had to be a Blu-Ray. Even if people are streaming Atmos encoded content, they're not going to have the equipment to play it back. You can't listen to ATMOS on a stereo or on headphones. There's no way you can replicate overhead movement,or movement from right front to left rear without the equipment.I sincerely believe we're going to lose our shirts producing ATMOS encoded music when 99.9% of consumers won't have the necessary equipment to listen to ATMOS encoded music.
Having built my Atmos studio in 9.1.6 i believe Atmos is the future of music :) However i do believe that streaming platforms like Apple need to play fair and it be a level playing field :( By this i mean that major artists should not get to exceed the -18LUF rule which they are at the moment :( I have seen -14LUF on some major artists where independent artist like myself are making mixes at -18luf ... I think this will drive people away form Atmos if it continues
It's interesting to reflect on how attitudes towards new technologies and innovations can change over time. The idea that sound was initially seen as a mistake in movies is indeed reminiscent of early reactions to innovations in various forms of media. When "talkies" (movies with synchronized sound) were first introduced in the late 1920s, there were critics who believed that it was a passing fad or that it would ruin the art of silent film. It's often the case that people resist change or new ideas, particularly in creative fields where established norms and expectations exist. However, history has shown that embracing new technologies and approaches can lead to incredible advancements in the arts and entertainment. Sound in movies, for example, added a new dimension to storytelling and allowed for more immersive and emotionally resonant experiences. Today, we can't imagine movies without sound, and sound design has become a critical element of filmmaking. This example illustrates the importance of being open to new ideas and technologies, even in the face of skepticism. Many breakthroughs and innovations were initially met with resistance, but they ultimately contributed to the evolution and improvement of their respective fields. So, it's a good reminder that progress often comes from challenging the status quo and listening to those who are willing to embrace change.
