Steve Jobs Breaks Down a Four-Year Marketing Degree in 7 Minutes 

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He was a master story teller.

I love how the captions, among other things, translate "Chiat/Day" into "shithead".

This looks like it was a bold move by Jobs to try to grow market share for Macs based on not just creative professionals using Macs but anyone who wanted a "better" computer. The components in Macs were more expensive as they catered to video and sound board needs that most office based staff didn't need, (unless they did creative work.) Which is the reason why Macs were more expensive than the IBM compatible computers that ran Windows. And the (Motorola?) CPU in the mac was better for graphics, the Intel CPU in the IBM good for numbers Jobs knew his stuff. Another ad could have the slogan "The art of computing.” With the ad showing creative customers using Macs... music engineer, graphic artist, film maker, writer, architect... The Mac was and still is for right brained people. The IBM Windows PC was and still is for left brained people. Although high quality video and sound components became available on Windows PCs. But by then the two personal computing worlds, creative vs analytical, had become differentiated into Mac and Windows. In part due to the apps not available on both platforms. (Which became another problem that not every software company had a mac version of their app because the Windows market was larger.) The *everyday hero* Mac customers were the people with a passion for the arts, with the B.A., not the B.S., on their college diploma. My ad concept could have been a good one for shoring up the existing Mac differentiation / market of creative professionals. Both ad concepts could still be used today in 2024. In fact, Apple could *re-run* this ad. If re-runs work in television, why not in corporate advertising? RFK Jr recently did this. But in Apple's case, since Steve Jobs has passed, they should add him at the end of the video sequence. It seemed to me that Apple should have reduced the price of their Macs, but I was not privy to the costs, so I can't say. Because that would have given them more market share. In the end they hit the jackpot anyways, with the iPod/iPhone! An interesting footnote is it would appear that Bill Gates is left brain dominant, while Steve Jobs was right brain dominant. Although they were probably high on both sides. In which case this can show that entrepreneurs' products have much to do with the entrepreneur. Gates would have been his own customer, and Jobs would have been his own customer. That's both obvious and not obvious I think.

He's one of the best dreamers that the world has ever unveiled. Rip Mr Jobs.

Steve was marketing for apple in this video without you knowing it

YoutTube, we need a feature to turn off background music

This is amazing, and the game is looking better and better! Great work guys ⚡️

Apple was never the same when Steve was gone

Wow, what he said was genius. His strategy was very inspirational.

This was definitely not a 4 year degree in 7 minutes.

Thank you for this video. ❤❤

I wish they could teach us such things in four years.

wow😢my eyes are heavy with tears

Keep it up bro 🤜

3:29 i'm dyinnngg

Tie with Macdonalds with tagline ' Take a bite of Big Mac, and taste the diffrence'

Apple's marketing today is too full of major BS!

This is just great story telling, that one way of doing marketing for sure but not 4 years in 7 minutes

Simply ageless!

Caption at 3:30 says Shithead🤣

❤hé was amazing to combiné business with spirituality

I don't see this in their ads anymore, or is it just me?

Why is everyone putting that shit background music in all of the self help videos? It takes away any sincerity the video may have had otherwise.

Hi guys! I subscribed! Am I part of the community of ravers now?

Yes they well charge crazy people

I like to hear everyhing from original Horses mouth😊 so to speak, not some other... So if he said ' O wow O wow O wow , it should have been captured like these clips..😊

Anyone who complacently accepts universal generative AI censorship or “degenerate art” labels or burning books before they can even be written should watch this video. Thinking differently is not a crime, it’s not unsafe. It’s how the future is built. One weird, fabulous idea at a time. The seeds of all inspiration are in the different and weird, the seeds of future meaning in the new way of seeing old things. The new mindsets which are required to solve all our old problems and habits of mind internal and external. Censorship of anything at any time for responsible adults is ALWAYS wrong. If you think it is not wrong, then you are simply projecting your own issues onto others-your own yearning for control so that YOU do not have to change or grow, so that YOU do not have to face your own demons. The problem is you. Don’t make your own shortcomings universal. The world needs dreamers and heroes too. To destroy a nation is simple. Simply destroy its dreamers, put fear in hearts instead of flow. This is what the dark cloud of censorship of my own ideas in my own home offers. To be forced ironically to wallow in lower interpretations of everything and fearful self-judgment instead of seeing beauty in every chance event and infinity in every divine grain of sand. ❤️‍🔥👁️❤️‍🔥

Ironically, as an Apple user, you're not "thinking different" - you're just buying what everyone else has, despite there being better products available.

3:30 - They hired WHO???

MIPS and Bits is all what Apple talks today.

What a weird bunch of unrelated clips they put in this great speech - a guy putting on perfume, a barge being docked... ?? Weird. The content was good without the attempts at editing

I do not believe he meant you have a 😅degree in 7 minutes he meant knowing about core values and what it takes to be a Marketer.

That didn't age well...

3:30 A correction. He mentioned the name of the agency he hired known as "Chiat Day", not shithead*.

👏👏👏👏

❤

Ironically, the 1984 ad they created is actually the Big Brother they became.

Steve a🎉 finger first

Quit cutting away to stupid stock images and videos that have no relevance to the topic.

Clickbait

3:30 Sometimes youtube videos are worth watching and not just listening to. This is one of those times.

was this add from 1997 ?

Some of the apple users around me are the least tech savvy. The last thing they wanna do is to change the world. They bought the phone as a signal of their purchasing power.

Anyone else hate the cheesy inspirational music these vids always have?

all big talks (empty though) ! exceptional people honouring other great people???? really???? which great people did Apple ever honor??? except Steve Jobs? so steve jobs honoured steve jobs & people around the world paid exorbitant amount of money for thier products. YES the products are good , great but definitely not wort the price. Ironically , I am typing this message from an Mac Book Pro ...hahahaha

💖

Life was so much better before computers & cell phones. Let’s disconnect from electronics, at least get a taste of it from now & then.

The masks..... Other than that, fantastic!

The ad was good. But his entire speech was utter bullshit tripe. Marketing is about values 🤣🤣🤣🤣🤣🤣🤣 marketing is about fooling idiots into buying shit they don't need or want. There are billions who just love to lap up the crap of the famous.

bruh it's chiat/day not shit head 💀

Yeah yeah, it's mostly true if you're already making killer products... otherwise it's just a fart in the wind.

ChatGPT😂

3:31 it's Chiat/Day, an agency. Not shithead

sad empty deceitful words of an opportunistic charlatan

Really? LOL

Do we really need the stupid ass music? Ugh it just totally ruins it.

Is it possible to make a video without a slave mask 😷?

What a load of crap.

Let me guess, have slave labor build your ipods and ipads ?

YoutTube, we need a feature to turn off background music