Marketers: Stop Obsessing About ROAS... Focus On THESE Metrics Instead

Marketing Against the Grain

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Опубликовано:

10 сен 2024

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Комментарии : 10

@MATGpod Месяц назад

Thanks for watching! If you're looking for new ways to become a smarter marketer, checkout this free guide to optimize your content with AI tools 👉clickhubspot.com/kwd

@preston1895 27 дней назад

i'm happy to chat on a future episode about the questions re: whether ROAS applies to / can be manipulated in B2B @matgpod (at ~8m)

@MasterBrain182 Месяц назад

This is pure gold 🔥

@MATGpod Месяц назад

Thank you!

@Whitehotlova Месяц назад

Agency’s and salespeople at ad platforms are thanking you in spades

@MATGpod Месяц назад

Awesome! Thanks for watching.

@justinjames3942 Месяц назад

Good points. Nike also cut out a lot of their wholesale and retailers to focus on a direct model - which led to a loss of market share.

@therichmonk1534 Месяц назад

I think ROAS is still the top stat to focus on however there are other stats to pay attention to that indirectly affects your ROAS.

@evergladesrhythm Месяц назад

Love the playbook!

@tafsir5191 Месяц назад

this one