Submarines Ignite Full Blown Financial War | Dragons' Den 

They got the pitch entirely wrong. What they should have mentioned was the cocaine carrying capacity of their submersibles, which would have guaranteed a lucrative Colombian profit stream.

Everyone: *trying to be civil* Duncan: WOT ASSETS WOT ASSETS WOT ASSETS WOT ASSETS

The problem is engineers are actually smart but hesitant to make promises they can't keep. Finance people are confident idiots.

WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? WHAT ASSETS? YE DIDN'T ALLOW ME TO FINISH

no one : duncan : WHAAA ASSESTS!!!!!!!!!!!!

This was unquestionably the best Dragons Den lineup ever. The 5 best dragons.

I don't get it. So these guys just told them, they're engineers, not business people. But, they're selling 45% of their business, which means they'll bring in the business savvy of the dragons. So, what exactly is the problem?

Theo: “Your numbers are wrong” Duncan: “FORR FREEDOOOMMM”

The dragons are clueless, these guys admitted they need business acumen added. Dragons go "you don't understand business .. I'm out"

I worked in Marine industry for more than 20 years. If their sub does what they claim it does, and they have manufacturing capacity, then there is a massive potential. This sub could sell in 100's every year. These guys would be better off looking to collaborate with medium size boat builders and marine engineering type of companies. These dragon's have no idea about how anything works outside household retail goods market.

Duncan had a Glaswegian flashback, sizing up Theo for a headbutt...

They should have approached the US military .. and south american drug cartels.

1.51. Peter Jones: “Yeah Baby!” 😂 😂 😂

I find it really irritating when the Dragons pick apart the business acumen of people who have created a fantastic product because if they were good at the business side of things, half of them wouldn't be in the den asking for help from a dragon, yet the dragons want business experts as well as inventors of a fantastic product. It's a bit too much to expect sometimes.

I like how he gets more Scottish sounding the more angry he gets

I'd invest in them. They seem smart and humble enough to admit what they dont know

Who’s here after Ocean Gate?

"Guy, but the problem is, you don't know what you're talking about" LMAO

James Caan could actually be my favourite dragon. He's so respectful, calm and composed. Great character

With a submarine, they never expected their pitch to sink so badly 😬

James was the classiest Dragon in my opinion. Very calm and polite but still with a strong character.

Duncan and Theo going at it had me dying 😂

Wow, Theo "the Fetus" sure threw a baby tantrum there! LOL

I love how Duncan got called out for is error in his calculations then tries to say he was interrupted before he finished... Total liar! No one interrupted him. All that money and power yet he still isn't humble enough to admit he was wrong or maybe missed something. THAT is the trait of a weasel not a dragon.

"What can you do to make me see there's substance behind this pitch" he says to the guys that literally have a SUBMARINE behind them.

Finally found the source of the famous WHA ASSES? clip

Every time I hear "James Caan" on this show I'm expecting the camera to cut to Sonny Corleone.

Duncan: WOT ASSETS?? WOT ASSETS? Also Duncan: anyway you didnt let me finish speaking, i was about to mentions those assets.

Lol, Duncan going full on Scottish 😂

I hope their subs handle pressure better than they do!

Jenny sitting in front of the telly: If i was there, i'm out.

5:49 here the fella say they'd still have the 2 vehicles. That's them demonstrating that they see the flaw in Duncan's argument. So the other dragons are wrong when they say they should be robust. They were. They just did not scream and shout like the so called titans of business.

I love it so much when the dragons argue amongst themselves. It shows how authentic this is. Great TV. I miss Duncan and James.

Love how James is always so calm he's just chillin

1:51 Peter “yeah baby” 7:20 Duncan “what assets”

The Dragons didn’t take into account that these two men were engineers, who were totally honest about their lack of ‘business acumen.’ Instead of seeing their enterprise as a great business opportunity, they tore them to bits. This wasn’t a professional way to judge and assess a business opportunity! Black mark for the Dragons!

Hopefully they don’t use it to go explore the titanic

07:55 Theo flailing about is why I'll continue to watch this show!

So engineers are supposed to be business sharks according to the dragons. Isn't that what the dragons are for?

Im my opinion, the dragons just looked for an excuse to bail cause they were asking for £1.45m. What matters is the design, the build, the value and the demand for it. Whether or not these engineers can memorise every financial detail isn't going to stop them in their tracks - they can easily swot up and learn a bit of accounting...

"Love water, love boats, love eveything else..." Jesus Theo you're higher than I am.

"We can continue" Duncan: Im Out

Not the first time Duncan's been embarrassed by completely misunderstanding something and then getting aggressive when he's called out!

The pitch was flawed because they were only talking about sales when there are massive tourist opportunities as well as the homeland security potentials. Duncan was wrong in his valuation. I’ve noticed that Dragons hardly invest in pitches requiring huge amounts

While they were climbing in the machine I would have just grabbed the cash n ran

When Deborah jumped in the argument I was like YES DEBORAH!

@7:54 when the family come round at christmas and we play a board game

These two engineers were right to be cautious about making promises to the dragons. They were totally honest. They came into the den wanting financial and business expertise to take their company forward. Instead they were ridiculed for their lack of business acumen, but they never claimed they were smart business people! James Caan’s brutal comment that they ‘didn’t know what they were talking about ‘was not only unjustified but wrong. From an engineering point of view they did know what they were talking about! Their concept is brilliant! They were also honest and transparent with their figures! That’s the problem with this show. It sometimes doesn’t capitalise on really good idea. I believe that these two engineers gave a good account of themselves but the dragons sadly misjudged them and hence missed a great opportunity to invest in an exciting and innovative new product!

No one: Peter Jones: YEAHHH BABYY

Jenny isn't in this pitch. For that reason, I'm out.

They should take customers on trips. Like selling an hour on the ocean floor for a few grand

Lmao the look the two guys give each other when the dragons start flipping out at each other. Almost like, "Dude I don't think we want any of them, they're nuts."

This is a live example of why car companies dont produce awesome vehicles! Accountants Vs Engineers.

I really don't know how I can stop watching this show. Amazing

The problem is if someone do come with the confidence, they get called out for it.

I love how excited Peter got in the submarine 😂

I wish the narrator said ‘its looks like their lack of technology landed them in deep water’. That’s the sort of wordplay I have grown to expect from him

8:07 Dragons shouting at each other Peter quietly in the back "you forgot 1.2"

They could have hired these subs out to private individuals who wanted to visit the Titanic.

Can it reach the Titanic ?

I do think the person who writes the blurbs for these videos is an under appreciated genius.

They would definitely have gotten an investment if they would have arranged for the yellow submarine to open and Ringo Starr coming out singing.

This was the first pitch of the first episode of Dragon's den I ever watched actually, I got hooked instantly. That's a hell of an episode to start with!

Huge risk, but the company now has a turnover of 10 mil. a year.

"Why did you {nod} when Duncan assassinated your business model?" ... "Because Duncan once, very angrily, declared he was 'oot' after a pitcher pointed out his misinterpretation of a patent I was granted. Then the rest of you left claiming he isolated him and couldn't invest in someone who would do that to another dragon. Sometimes its easier to put your hands on someone's shoulder and say 'you have a good day mate' and walk away. Case in point, the way he just spat his dummy out when the rest of you pointed out his flawed financial understanding."

Duncan: “WHAT ASSETS! WHAT ASSETS! WHAT ASSETS! WHAT ASSETS! Theo: proceeds to throw temper tantrum

The inner child in me was screaming in excitement when he revealed that submarine

45% Equity Debra: 0:18 ecstacy

Surprised no one said “I’ll buy you out” or “I’ll put my managers into the company, and you can continue to make the product”.

I just have a strange feeling the private submarine business is going to implode on itself someday and for that reason I'm out

Jeff Bezos : I offer you 100% of amazon for 1p Jenny : I’m out

lets be real. aint no one was going to invest in that business over a reality show. it was for a good episode aye

I think the real question is how did they put a submarine into the den!!!

Duncan:What assets? (5 Times) I think Theo needs to explain what assests.

Priceless. Best video so far 👍🏻👍🏻🤣

Little did they anticipate the great fall in demand mid 2023

"What assets? ×27", said Duncan... Then it went all downhill rather quickly. 🤣

My first question as an investor would be asking them if there is even a regulations field for privately owned submersibles. I'd ask for full documentation on this machine having passed safety regulations for submersibles and then inquire as to whether it's even possible to just simply own a small sub and use it the same way as you'd do with a small plane or a small boat. There may be a field of regulations for this but I never heard of such.

DRAGONS:"Let me tell you what I am" 7 words had never crush so many dreams...

Great show and the dragons really know how to make this show a nice catch

They are offering up 45 percent of their company. They aren’t looking for an investment they are looking for a business partner.

The submarine reminded me of that sub in star wars with quigonjin and obiwan and quoted " there's always a bigger fish"

watching this after the oceangate incident is wild 😅

All of them arguing at the same time was so funny, I was crying from all of the laughing I was doing.

It might be that their competition Ocean Gate might be out of business soon

My first question would be. "Can we all live in it?"

The whole argument ended the moment Peter solidly stepped up with a brief example of financial accounting literacy.

Dragon’s Den is primarily a place where entrepreneurs go to get investment for businesses they will themselves run. What these guys were after, and which was strongly implied by their willingness to make a dragon the largest shareholder, is a CEO. I get the feeling they don’t want to run the company, which is totally respectable but not really what the den is about. They want be the CTO and COO, handling the engineering and operations management, while the CEO does the financials and plans the strategy, etc. Nothing wrong with such a setup, but DD wasn’t the place to sort it. Hopefully someone watching realized this was an opportunity for them and got involved.

Certainly one of the coolest things to come into the den. That submarine looks awesome I would love to sit in it. It's a big project for the dragons to invest in, in cash and equity. I don't really understand what specifically the buisness is about and does

Duncan always tries to shout people down. Bet he's an arse to work for.

I wonder if the dragons would finance a Disney star wars movies.

The dragons are out of their depth so have to rubbish the pitch to save face.

What I wanna know is, how the heck did they get that thing inside that room? Did they assemble the whole thing there or is that room lacking a wall somewhere?

Such a classic episode. From Theo's money dance to what assets x5

This was the best Dragons Den episode I have seen.

Duncan never admits when he's wrong lol, very annoying. There's an episode where he insists that someone can't possibly have patented what he claims and when Peter quotes him the patent, he just point blank refuses that it's correct.

Duncan is a prime example of how the accumulation of wealth is 100% not a meritocracy.

I'm surprised no dragons asked if they could build more than the project number if more confirmed orders came in.

This was the best dragons den dragons combination

Perhaps a chorus of "We all live in a yellow submarine" would have got the Dragons to collectively buy in