Unfortunately natural fragrance oils are tremendously cheaper than essential oils. It’s not profitable for a company to sell soaps at such a large scale and include 100% essential oils
It honestly seems like they are kind of going in the direction of squatch. Yes I said it. 1 because of the natural fragrance and 2 they are reformulating. Heck the old charred cinnamon bark was my absolute favorite especially since it didn't smell artificial but then they (to me) made it worse by reformulating it and making it smell like artificial big red gum😢