What Gira says at 1:11 pretty much perfectly predicted what this time in American pop would come to be seen as; "A temporary rebellion before people go back to just being consumers." With the success of Nirvana in '91 all of these major labels started snatching up bands that they would've otherwise never touched with a 10 foot pole, like Butthole Surfers, Ween, Sonic Youth, and Swans, as can be seen here. Some of these bands thrived on major labels whereas Swan released arguably their worst album.
@@cwinter458 The Swans BURNING WORLD album predated all that and came out in 1990. Nirvana's NEVERMIND wasn't some radical new thing in the music world; the major labels had been experimenting with signing underground bands since 1985 and trying to break them. Sonic Youth, Butthole Surfers, Swans, Dinosaur Jr, Pixies, Janes Addiction were all signed before Nirvana. NEVERMIND was merely the first validation of the experiment.
You mean MTV used to show artists who had some substance? It wasn't just reality TV about people living pathetically terrestrial material ignorant existences? No, I grew up in the 90s and remember Mtv quite well. Had I seen SWANS on MTV, I would have latched on like a parasite.👍🔥💀🖤🥀⛓️🖕
